2010
DOI: 10.1177/0013916510378528
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A Cross-Cultural Assessment of Three Theories of Pro-Environmental Behavior

Abstract: We surveyed business students in the United States (n = 256) and Chile (n = 310) to compare three theories of pro-environmental behavior.We examined Ajzen and Fishbein's theory of reasoned action, Schawartz's norm activation theory, and the values-beliefs-norms theory created by Stern, Dietz, Abel, Guagnano, and Kalof. We produced reliable measures for both samples. Each theory explained a significant amount of the variance in behavioral intention, although no theory clearly dominated for either the United Sta… Show more

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citations
Cited by 104 publications
(35 citation statements)
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References 69 publications
(77 reference statements)
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“…Although people may intend to practice PEBs, various factors such as traditional values, lifestyle, and surrounding circumstances can influence their behavior. In the field of PEB studies, to understand the PEBs deeply, various cross-national studies have been conducted [4][5][6][7][8][9].…”
Section: Introductionmentioning
confidence: 99%
“…Although people may intend to practice PEBs, various factors such as traditional values, lifestyle, and surrounding circumstances can influence their behavior. In the field of PEB studies, to understand the PEBs deeply, various cross-national studies have been conducted [4][5][6][7][8][9].…”
Section: Introductionmentioning
confidence: 99%
“…While researchers have found the VBN framework to be empirically predictive of personal norms and resulting behaviours (Cordano, Welcomer, Scherer, Pradenas, & Parada, 2011;de Groot & Steg, 2010;Steg, Dreijerink, & Abrahamse, 2005;Stern, Deitz, Abel, Guagnano, & Kalof, 1999), VBN is not as widely cited in the literature as other frameworks; thus, this study contributes to the literature by further testing this framework. Additionally, the use of VBN to test behaviours that may be unreasoned, automatic, unplanned or habitual is a new use of this framework.…”
Section: Contributions Of This Studymentioning
confidence: 89%
“…Given the less frequent use of VBN in the literature relative to other behavioural frameworks, there are few studies available by which to assess measures used, and some of those that analyse the VBN framework only do so partially or do so in combination with variables from other frameworks (Cordano et al, 2011;de Groot & Steg, 2010;Klockner & Matthies, 2004;Steg et al, 2005;Stern et al, 1999). The research presented here relied on these studies as models, but modified questions as needed to fit the goals of the study.…”
Section: Validity and Reliability Of Measuresmentioning
confidence: 99%
“…Many studies show that students have better pro-environmental behavior and attitudes than other social groups [29,30]. They are concerned not only about the present but the future impact of their behavior on the environment [22].…”
Section: Methodsmentioning
confidence: 99%