ResumoA Informação é um recurso indispensável ao funcionamento e sobrevivência das organizações. Para que as organizações possam competir no ambiente global, de rápidas mudanças, onde se inserem, necessitam de obter informação que lhes permita inovar e adquirir vantagens competitivas nos mercados em que actuam. A informação associada à Propriedade Industrial, designada por Informação de Patentes, proporciona uma crescente competitividade através da transferência de tecnologia que motiva e revela-se de extrema importância económica pela inovação que incentiva.Após a análise de vários Indicadores e de Estudos Nacionais e Internacionais, constata-se que Portugal não está a utilizar satisfatoriamente os recursos dos registos de Propriedade Industrial, não retirando daí as vantagens que lhe poderia propiciar. Os dados publicados indiciam que os Centros de investigação universitários não estão a rentabilizar as suas potencialidades no que respeita à utilização deste tipo de informação que poderia, se devidamente integrado nos projectos de investigação, motivar mais Inovação, mais vantagem competitiva e, também, maior número de registos de PI, originando mais empresas e maior crescimento económico. Sustenta-se que uma utilização coerente e efectiva das Bibliotecas Digitais de Patentes, contendo informação resultante das actividades de I&D com aplicação industrial, pode contribuir para o aumento da criatividade e suporte na resolução de problemas de investigação, potenciando a inovação através de novos produtos e processos daí decorrentes. O presente trabalho procura responder à questão sobre a relação entre o grau de conhecimento e nível de utilização das bibliotecas digitais de patentes pelos centros de investigação em Portugal e o seu contributo para o processo de inovação. A hipótese de trabalho que procuraremos validar é de que os Centros de Investigação Universitários que conhecem e utilizam mais a Informação constante nas BDP são mais inovadores, patenteiam mais invenções, geram mais produtos e processos novos, originando mais 'spin-offs' para a sua aplicação industrial. AbstractInformation is an essential resource to the functioning and survival of organizations. In order for organizations to compete in a global environment, with rapid changes, where they move nowadays, they need to obtain information that'll allow them to innovate and acquire 1 Este trabalho resulta da investigação para um programa doutoral orientado pela co-autora, Profª. Maria Manuel Borges da U.C. e co-orientado pela Profª. Fernanda Ribeiro da U.P.
This chapter describes the project for the development and implementation of a theoretical support model for the creation of an information system that will allow the dissemination of scientific and technical information contained in patent documents using the web sites of industrial property official entities. The support of information resources, available through libraries and information services in universities, will be crucial for the project and the success of university research centres (URC) in Science, Technology, and Medicine (STM). To achieve a coherent program of dissemination and make possible the access to patent information by the URC, social media network (SMN) tools (like RSS, Blogs, Wikis, Newsletters) will be used. The tools will also effectively achieve control to constantly improve the system implemented.
Patent information can provide a growing competitiveness through the technology transfer it fosters, and be economically important because of the innovation it leverages. Organizations are not monetizing their potential related to the use of patent information that could encourage more innovation and the largest number of patent applications, resulting in more businesses and greater economic growth. This chapter sustains that a coherent and effective use of patent information, containing information from research and development (R&D) activities with industrial application, can contribute to solving problems, fostering innovation through the resulting products and processes. Sustainable solutions can be realized, using unexploited inventions, as by the formulation of new products based on R&D that can be adapted to new global needs, creating jobs and protecting the environment and its resources.
In this chapter, the implementation of an information strategy project in a Portuguese real estate company is analyzed. This involves its framing—historical and socio-economic—and a brief description of the activity sector in which the company operates. Several well managed projects have been developed to improve the competitive position of the company, but without focus all the activities lose strength because they might not reach their proposed targets. Some tools to identify the information needs of business activity developed are described, as well as the role of information as a promoter of competitive advantages. Social media tools were utilized and proved to be a great strategic decision. To conclude, a few reminders of the factors to consider in developing the information strategy to implement and that information management without a strategy could result in several diversified decisions without any positive consequence for the organization.
Information, as a tool to reduce uncertainty and to develop knowledge in organizations, is an important aid in the decision-making process and must be of quality to improve its value. We are living in an information society where organizational and personal life are mediated by information and knowledge, with the help of technologies that gather, disseminate, and deliver that raw material to support our decisions. There are several characteristics that describe the quality of information that will allow the analysis of the value of the information used. In the globalized world we are living in, quality information warrants best results when competing with other organizations. Its value is related to the results that it will allow to be obtained and the dependability on its context. Marketing trends and competitive information is needed for clear decision making about what products to develop, for what customers, at what cost, through which distribution channels, reducing the uncertainty that a new product/service development always brings with it. Social Media tools allow the knowledge of competitor's moves and the analysis of trends from the communications exchanged in the networks of individual consumers, making it easy for companies to develop solutions according to their clients and prospects desires. Learning how to extract quality information, unbiased, valuable for business, from these social tools is the aim of this work, sharing with the interested parties some ways of using it for their profit and competitive sustainability.
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