Higher educational sector plays a major role on Indonesia’s human development. Therefore, higher education market faces keen competition including in west sumetera. The main purpose of this study was to examine the impact of service marketing-mix on consumer’s buying decision. A total of149 feedback reveived from the 162 questionnaires distributed. The findings incate that only dimensions of product, promotion, place, people, and process are found to have positif and significantimpact on consumer’s buying decision. However, dimension of price and physical evidence are not socrucial in explaining the variations in consumer’s buying decision.
This study examines the empirical link between three dimensions of market orientation, namely, student orientation, competitor orientation and inter-functional coordination, and private university performance in Kopertis X. The study was based on an empirical investigation of private universities located in Indonesia's provinces of West Sumatera, Riau, Jambi, and Riau Islands. The primary data for the study were collected from a self-administered mail survey of 237 questionnaires from the private university resulting in a sample of 114 usable responses being returned. From the application of the multiple regression analysis it was concluded that all three dimensions of market orientation had a significant impact on private university performance. Student orientation as a predictor variable is the strongest predictor of private university performance then followed by competitor orientation, and inter-functional coordination.Keywords: Market orientation, Private university, Performance, Kopertis X, Indonesia
ABSTRAK
Penelitian ini bertujuan untuk menguji pengaruh orientasi kewirausahaan dan religiusitas terhadap kinerja usaha kecil dan menengah (UKM) di Kota Padang. Populasi dalam penelitian ini adalah seluruh pimpinan atau pemilik UKM di Kota Padang. Teknik penarikan sampel menggunakan pendekatan non-probabilitas yaitu purposive sampling. Jumlah sampel yang digunakan dalam analisis data adalah sebanyak 175 sampel. Penelitian ini menggunakan software SPSS. Hasil penelitian ini menemukan bahwa (i) orientasi kewirausahaan berpengaruh positif dan signifikan terhadap kinerja UKM, dan (ii) religiusitas berpengaruh positif dan signifikan terhadap kinerja UKM. Implikasi manajerial dalam penelitian ini akan didiskusikan kemudian.
Research on leadership attributes in influencing organizational commitment with job satisfaction as an intervening variable at PT. Mutiara Agam Palm oil processing with respondents of all employees totaling 39 people, with the result that the Leadership Attribute has a positive effect on Job Satisfaction and Job Satisfaction has no effect on Organizational Commitment, subsequently the Leadership Attribute has a positive effect on Organizational Commitment and Job Satisfaction does not mediate the relationship between Leadership Attributes and Organizational Commitment.
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