Analisis Service Marketing-Mix Dan Pengaruhnya Terhadap Keputusan Pemilihan Jasa Pendidikan Program Pascasarjana

Sefnedi, Sefnedi

doi:10.31846/jae.v1i2.45

Cited by 3 publications

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“…Terdapat Mengukur variabel process dengan menggunakan beberapa butir pertanyaan : Pertama prosedur penerimaan siswa, Kedua prosedur registrasi, Ketiga tata cara pembelajaran, dan Keempat kelancaran (Sefnedi, 2013).…”

Section: Pendahuluanunclassified

“…Melakukan pengukuran variable physical evidence, dengan mengunakan beberapa item pernyataan yaitu : Pertama Kondisi gedung (penampilan fisik), Kedua Kondisi ruang kuliah , Ketiga Ketersediaan fasilitas penunjang, Keempat kelengkapan media, dan kelima Ketersediaan fasilitas belajar (Sefnedi, 2013) Penelitian ini dapat dimanfaatkan oleh pimpinan sekolah pada umumnya dan SMKN 1 Lubuk Sikaping sebagai acuan dalam mengambil kebijakan dalam mengelola satuan pendidikannya agar mendapatkan siswa yang berkualitas. Agar diperolehnya siswa yang memilih kompetensi keahlian sesuai dengan minat dan bakatnya maka pihak sekolah harus meningkatkan kinerja proses pendidikan dan promosi ke masyarakat.…”

Section: Pendahuluanunclassified

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Pengaruh People, Process, Physical Evidence Dan Promotion Terhadap Keputusan Siswa Memilih Kompetensi Keahlian

Wijaya¹,

Tasri²

2022

jebs

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The basis of the author's consideration of conducting research on the influence of people, process, promotion, and physical evidence on students' decisions to choose a skill program at SMKN 1 Lubuk Attitude is because they see the attractiveness of each skill competency which is increasingly diverse and so that each skill competency will certainly choose marketing strategy in competition to attract students as well as the efforts of each competency in maintaining and increasing student acceptance. The ultimate goal in this study is to test theories, build facts, show relationships and effects as well as comparisons between variables, provide statistical descriptions, interpret and predict the results. The population of this study was students of SMK Negeri 1 Lubuk Attitude in class X in the Odd semester of the 2021/2022 academic year, amounting to 492 people with a minimum sample of 100 people. Data processing using SEM-PLS. In this study it was found that People, Process, Physical evidence and Promotion had a positive and significant influence on the decision to select expertise competencies at SMKN 1 Lubuk Attitude. quality in the future, it is recommended that more efforts are made to improve the quality of people, process, physical evidence and promotion, because the results of this study have proven that people, process, physical evidence and promotion variables are important variables that influence student decisions in choosing skill competencies. at SMK Negeri 1 Lubuksikaping

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Section: Pendahuluanunclassified

Pengaruh People, Process, Physical Evidence Dan Promotion Terhadap Keputusan Siswa Memilih Kompetensi Keahlian

Wijaya¹,

Tasri²

2022

jebs

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“…It is one of the determining factors of large market demand (Winoto Tj, 2020). Price is also a major attribute in determining market segments and the desired profit level (Sefnedi, 2013). In the academic sector, this element is in line with the quality of education.…”

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Assessing the effect of high school quality factors in selecting a high school

Tecoalu

2022

manaj. pemasar. jasa.

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This study aims to analyze the effect of education quality, price, promotion strategy, quality of human resources, and physical facilities mediated by reputation on students' decision to select a high school. The research technique used to obtain data from 170 prospective students is purposive sampling, a non-probability method. The results showed that the education quality, promotion strategies, and physical facilities mediated by reputation positively affect students' decisions, as opposed to the price and quality of human resources. The originality value of this research is to choose high school mediation by reputation. In conclusion, the limitations of this research were clarified by adding a process variable which is very important in services marketing, due to its ability to handle consumers in marketing activities and in making final decisions.

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The Influence of Marketing Mix on Brand Image, Motivation and Students Decision to Choose Graduate Studies of IPB University

Arifin¹,

Sumarwan

Najib³

2020

JCS

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Competition in the recruitment of graduate students is increasingly tight with the large number of tertiary institutions offering graduate education programs. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. This study aims to analyze the effect of the marketing mix on brand-image, motivation, and student decisions in choosing a graduate education at the Bogor Agricultural University (IPB) as the place to pursue graduate study. This study uses a causality approach with survey techniques to explain the causal relationship between marketing mix variables, brand image, motivation, and student decisions. The data of this study were collected using a questionnaire from 255 master program students of IPB. Structural Equation Modeling (SEM) is used to analyze the causal relationship between marketing mix with brand-image, motivation, and student decisions. The results showed that products, promotions, people, and physical evidence significantly influence brand-image. Product, place, process, people, physical evidence, and brand image have a significant influence on motivation. The product, promotion, process, people, brand image, and motivation influence the student’s decision. Policy-makers at IPB can consider the findings of this study, while developing a graduate education marketing plan, to increase the number of new students.

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Analisis Service Marketing-Mix Dan Pengaruhnya Terhadap Keputusan Pemilihan Jasa Pendidikan Program Pascasarjana

Cited by 3 publications

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Pengaruh People, Process, Physical Evidence Dan Promotion Terhadap Keputusan Siswa Memilih Kompetensi Keahlian

Pengaruh People, Process, Physical Evidence Dan Promotion Terhadap Keputusan Siswa Memilih Kompetensi Keahlian

Assessing the effect of high school quality factors in selecting a high school

The Influence of Marketing Mix on Brand Image, Motivation and Students Decision to Choose Graduate Studies of IPB University

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