The purpose of this study is to develop new knowledge related to innovation in e-commerce, which we call e-commerce innovation, and how its impact on customer satisfaction and loyalty, together with e-service quality, in the context of an online shop in Indonesia. Several measurement items of e-commerce innovation were adopted and modified from the existing literature. To answer how the impact on customer satisfaction and loyalty, then used partial least squares structural equation modeling to analyze data from 400 respondents. Empirical test results found that e-commerce innovation and e-service quality can each increase customer satisfaction and loyalty. It is also known that in the context of online shop customers in Indonesia, its easier to create customer satisfaction than customer loyalty.
With the increasing speed of information flow due to globalization, the role of information technology is vital and very decisive for an educational institution in increasing its ability to face competition and be able to provide satisfactory services for students. The object of this research is the users of the university's academic information system, namely all active students of TA Geap 2017-2018 with a sample of 450 people. The data analysis technique used in this study is using Structural Equation Modeling (SEM) Amos. The results of the study show that improving the quality of academic information systems will be able to increase student satisfaction but not necessarily be able to increase student loyalty directly. However, indirectly through satisfaction, the quality of the system can increase user / student loyalty. Improvement and improvement of academic information also through this research directly and indirectly can have an impact on increasing student satisfaction and loyalty. Good service quality in a college is a very important assessment in increasing student satisfaction and loyalty.
Keywords: Information Technology, Satisfaction, Loyalty
There are problems with the performance of SMEs in the creative economy sector in Indonesia. At least about 34% to 35% of SMEs in the creative economy sector experience problems related to marketing and demand. So, this study aims to prove the effect of market orientation on the SMEs' marketing performance of the creative economy sector and to prove the mediate roles of innovation. By using a sample of 200 respondents, and Structural Equation Modeling (SEM - AMOS) analysis technique, surprising results were obtained. The results are that market orientation affects marketing performance negatively. However, product innovation and process innovation can be a solution for this.
Every college must have a business unit that is able to seek funding apart from students. One of the universities that has a business unit is the Institut Bisnis dan Teknologi Pelita Indonesia. The business unit that is carried out is the Business, Accounting and Tax Consultant Office with services offered namely business consulting, accounting and finance and taxation. Some of the clients that have been handled by the consultant team are Raso Stiujuah Restaurant and BUMDes Sialang Kubang. The method used is that the consultant team looks for the root of every problem faced by the client, then provides the best solution for the client. For Raso Situjuah Restaurant, to survive the changing business world situation and the current pandemic atmosphere is to create frozen products and with a digital-based marketing system. Meanwhile, for BUMDes Sialang Kubang, in managing the BUMDes, personal and institutional strengthening is needed in the form of Standard Operational Procedures (SOP) and the availability of an accurate and accountable information system.
Penelitian ini bertujuan untuk menganalisis pengaruh Persepsi Harga, Kualitas Pelayanan, Kepercayaan terhadap Loyalitas Pelanggan pada transportasi online. Objek penelitian ini pada pengguna gojek di Pekanbaru. Teknik pengambilan sampel menggunakan non-probability sampling metode Convenience Sampling. Jumlah sampel yang digunakan dalam penelitian ini adalah 218 responden. Metode analisa yang digunakan dalam penelitian ini dengan model regresi linier berganda. Hasil penelitian menunjukkan bahwa : Persepsi Harga berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan, Kualitas Pelayanan berpengaruh negatif dan tidak signifikan terhadap Loyalitas Pelanggan, Kepercayaan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan.
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