Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi, harga dan inovasi produk terhadap keputusan pembelian KFC Simpang Mataram Medan. Pengumpulan data dilakukan melalui cara penyebaran kuesioner yang dilaksanakan pada 100 pengunjung pada KFC Simpang Mataram Medan. Analisis data pada penelitian ini menggunakan SPSS versi 22. Dari hasil penelitian ini menunjukkan bahwa persamaan regresi berganda adalah Y=3,374+0,531X1+0,285X2+0,149X3 artinya dalam pengujian uji F menunjukkan bahwa Promosi, harga dan inovasi produk berpengaruh positif dan signifikan secara simultan terhadap keputusan pembelian KFC Simpang Mataram Medan (Fhitung sebesar 30,041 > Ftabel sebesar 2,70). Secara parsial (uji t) menunukkan bahwa promosi berpengaruh positif dan signifikan terhadap keputusan pembelian KFC Simpang Matararam Medan (thitung 5,675 > 1,984 dan tingkat signifikan sebesar 0,000 < 0,05), harga berpengaruh positif dan signifikan terhadap keputusan pembelian KFC Simpang Mataram Medan (thitung 2,330 > 1,984 dan tingkat signifikan 0,022 < 0,05) dan Inovasi produk berpengaruh positif tetapi tidak signifikan terhadap keputusan pembelian sebesar (thitung 1,708 < 1,984 dengan tingkat signifikan 0,091 > 0,05 ) dan nilai koefisien determinasi (R square) sebesar 0,484 Artinya, Keputusan Pembelian dapat dijelaskan oleh Promosi, Harga dan Inovasi Produk sebesar 48,4%, sedangkan 42,6% lagi dijelaskan oleh faktor lain yang tidak dijelaskan dalam penelitian ini seperti komunikasi dan keamanan dan lain-lain. Dan dari hasil penelitian dan pembahasan sebaiknya KFC Simpang Mataram Medan semakin mengembangkan dan mempertahankan indikator-indikator dari Promosi, harga dan inovasi produk yang telah ada di KFC Simpang Mataram Medan.
The purpose of this study is to analyze the influence of attitudes, subjective norms and behavioral control that are felt partially and simultaneously on student interest in entrepreneurship. The benefit of this research is seeing the Theory of Planned Behavior Application to predict entrepreneurial students' interests and for other researchers, it is expected to be a reference and reference for conducting further research on the Theory of Planned Behavior Approach to find out entrepreneurial interests. The number of samples was 96 respondents, the method of data collection through questionnaires and documentation and analytical techniques used by applying the Theory of Planned Behavior model. The results of this study stated that attitude, subjective norms and behavioral control had a positive and partially significant effect on the interests of entrepreneurship in economics students. Simultaneously also showed that attitudes, subjective norms (subjective norms) and behavioral control (Percaived Behavior Control) have a positive and significant effect on entrepreneurial interest in students of the faculty of economics. The conclusions in this study indicate that student attitudes, subjective norms and perceived behavioral control have positive or partially simultaneous positive effects on entrepreneurial interest. Judging from the calculations it is known that the weights W1, W2 and W3 have positive values, which means that there is a positive influence on the Attitude, Subjective Norms, Trust Behavior Control variables on entrepreneurial interest, but the more dominant influence on entrepreneurial interest in students is the Attitude variable with position the value of attitude 23.32 is located between the numbers +2 and +3. Greater than subjective norm variables and perceived behavioral control. Suggestions that can be given to the managers of the Faculty of Economics, St. Thomas Catholic University of North Sumatra should increase the number of SKS Entrepreneurship courses and conduct various training to create products, how to determine the cost of products, how to sell / market products, how to promote products and distribute them to increase student insights so that the interest in entrepreneurship will form in his mind. With this, students who have graduated are not solely as job seekers but as field creators
The purpose of this study to analyze the effect of signal coverage hotspot (wifi), ease of access hotspots (wifi), access speed hotspot (wifi), and the comfort of hotspot access (wifi) and simultaneous partial effect on the level of user satisfaction. To determine whether the most influential factor / dominant on the level of user satisfaction hotspot (wifi) in the Faculty of Economics, Catholic University of St. Thomas SU. The benefits of this study, those authors. Comparing theories - theories that have been explored for this through research conducted, as well as develop analytical and critical thinking skills to the problems that exist, For private university. As input and consideration for Private Higher Education to develop the quality of education as an institution of higher education with the needs and desires of students. Total sample of 45 respondents, the method of collecting data through questioner and documentation, methods of data analysis by factor analysis. The results showed that: Coverage hotspot signal (wifi). These variables have a dominant influence on the level of user satisfaction hotspot (wifi) in the Faculty of Economics of St. Thomas Catholic University of North Sumatra. Ease of access hotspots (wifi) proved to be the dominant influence on the level of user satisfaction hotspot (wifi) in the Faculty of Economics of St. Thomas Catholic University of North Sumatra. Students are quite satisfied with the speed of hotspot access (wifi). These variables proved the dominant influence on the level of user satisfaction hotspot (wifi) within the Faculty of Economics, Catholic University of St. Thomas North Sumatra. Influence comfort hotspot access (wifi) on the level of user satisfaction hotspot (wifi). Based on the data that has been processed and analyzed, it can be concluded that the comfort of the hotspot access (wifi) has dominant influence on the level of user satisfaction hotspot (wifi) Variable comfort hotspot access (wifi) positive effect on the level of user satisfaction hotspot (wifi). Thus increasing the speed of hotspot access (wifi) will be followed by increased user satisfaction. Based on the research results Party IT Santo Thomas Catholic University of North Sumatra should maintain speed hostpot access (wifi). Researchers further should expand the scope of survey respondents, not only at the Faculty of Economics, Catholic University of St. Thomas North Sumatra, but it could be in the Faculty - other faculties. Researchers should be able to further expand variables - variables examined, because it is possible there are many factors - other factors that could affect user satisfaction hotspot (wifi).
This study aims to determine whether there is an influence between service quality, price and location on customer satisfaction either partially or simultaneously on Milala Service Station Medan. The population of this research is the service users of Milala Service Station during the study period with a total sample of 82 respondents with purposive sampling technique. Data collection method with a questionnaire. Data analysis technique used is multiple linear regression. The multiple linear regression equation obtained from the test results is Y = -0,636 + 0,145X1 + 0,224X2 + 0,236X3 + ei, meaning that simultaneous service quality, price and location have a positive and significant effect on customer satisfaction of users of MilalaService Station Medan services. However, location variable is the most influential variable on customer satisfaction of service users of Medan Milala Service Station. With a regression coefficient of 0.236 or 23.6%, this means that Milala Medan Service Station should maintain its existing location. R square of 0.401, meaning that variations in customer satisfaction can be explained by variations in service quality, price and location by 40.1% and the remaining 59.9% can be explained by other variables not explained in this study. From the results of research and discussion, Medan Milala Service Station should further develop and maintain indicators of service quality, price and location available at Medan Milala Service Station, so that employees can further enhance customer satisfaction.
The purpose of this study analyzed the influence of perceptions of quality, price, corporate reputation and customer satisfaction partially and simultaneously to the decision to purchase airline services. Benefits Research, provide empirical evidence on the influence of variables that can influence purchasing decisions from consumers and provide solutions in the form of suggestions on the management of these variables. For the community. provide knowledge to the public especially for those who want to be involved in the business world and related to the business of maintaining the brand and maintain the existence of customers. For education, it gives academic contribution to the importance of managing variables that can influence consumer purchasing decisions through the perception of quality, price, company reputation and customer satisfaction. Number of sample 96 respondents, data collection method through questioner and documentation, method of data analysis with multiple regression. Result of regression equation: PKP = 12,034 + .624 PK 0,873H + 0,505RP + .705KP. . meaning that the perception variable of quality, price, reputation of company and customer satisfaction have positive influence to decision of purchasing service of flight. Of the four variables that are more influential on the decision to purchase airline services are price variables and customer satisfaction. The correlation coefficient of perception variable of quality, price, reputation of company and customer satisfaction to decision of purchasing service of aviation have very strong relation with value value r = 0,843. The determinant coefficient of r2 = 0,710629, meaning variable variable of perception of quality, price, company reputation and customer satisfaction can explain 71,06% to decision of purchasing service of flight, while 28,94% influenced by other factors. Based on t test, the value of t count the fourth variable> t table means partially the four independent variables have a significant influence on the decision to purchase airline services. With the F test, the value of F arithmetic (Variable perception of quality, price, company reputation and customer satisfaction)> F table, meaning that simultaneously the variable has a significant influence on the decision to purchase airline services. Based on the results of research, the company should improve the perception of quality through improving the quality of service and reputation of the company through the improvement of the attributes offered through its products. Customer satisfaction and price become the center of attention from customers, then the management should still be able to maintain it for the sake of the survival of PT. Vina Tour & Travel Medan in the future.
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