PENGARUH SIKAP, NORMA SUBYEKTIF DAN KONTROL PERILAKU YANG DIRASAKAN TERHADAP MINAT BERWIRAUSAHA DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Unika Santo Thomas SU )

Abstract

The purpose of this study is to analyze the influence of attitudes, subjective norms and behavioral control that are felt partially and simultaneously on student interest in entrepreneurship. The benefit of this research is seeing the Theory of Planned Behavior Application to predict entrepreneurial students' interests and for other researchers, it is expected to be a reference and reference for conducting further research on the Theory of Planned Behavior Approach to find out entrepreneurial interests. The number of samples was 96 respondents, the method of data collection through questionnaires and documentation and analytical techniques used by applying the Theory of Planned Behavior model. The results of this study stated that attitude, subjective norms and behavioral control had a positive and partially significant effect on the interests of entrepreneurship in economics students. Simultaneously also showed that attitudes, subjective norms (subjective norms) and behavioral control (Percaived Behavior Control) have a positive and significant effect on entrepreneurial interest in students of the faculty of economics. The conclusions in this study indicate that student attitudes, subjective norms and perceived behavioral control have positive or partially simultaneous positive effects on entrepreneurial interest. Judging from the calculations it is known that the weights W1, W2 and W3 have positive values, which means that there is a positive influence on the Attitude, Subjective Norms, Trust Behavior Control variables on entrepreneurial interest, but the more dominant influence on entrepreneurial interest in students is the Attitude variable with position the value of attitude 23.32 is located between the numbers +2 and +3. Greater than subjective norm variables and perceived behavioral control. Suggestions that can be given to the managers of the Faculty of Economics, St. Thomas Catholic University of North Sumatra should increase the number of SKS Entrepreneurship courses and conduct various training to create products, how to determine the cost of products, how to sell / market products, how to promote products and distribute them to increase student insights so that the interest in entrepreneurship will form in his mind. With this, students who have graduated are not solely as job seekers but as field creators

Islamic Social Environment Perspective and Intention Decisions of Accounting Students at Islamic Financial Institutions

“…Subjective norms indicate significant direction towards the Islamic social environment. These results are in line and support of research (Simanihuruk, 2020) which states that subjective norms are obtained by individuals over perceptions of the social environment that will affect or not in making certain decisions. According to (Ajzen & Fishbein, 2005) that subjective norms are a person's perception of social pressure to do or not to do with certain considerations.…”

“…In other words, if the social environment is good and nuanced islamic religion then the individual believes that the behavior carried out will have the consequences of profit or good, positive attitude will arise and tend to make certain decisions, conversely if the social environment is not good the individual believes that the behavior carried out will have the consequences of loss or bad it will have a negative attitude and will not make certain decisions. This belief is expressed subjectively by individuals who are in accordance with self-understanding and the social environment (Simanihuruk, 2020). The results of this study can be concluded according with the underlying theory.…”

Pengaruh Sikap Dan Motivasi Terhadap Minat Berwirausaha Mahasiswa Universitas Islam 45

“…Penelitian ini dilakukan bertujuan untuk menguji dan menganalisis apakah sikap berpengaruh positif terhadap minat berwirausaha pada mahasiswa Universitas Islam 45 di Bekasi. Berdasarkan penelitian (Simanihuruk, 2020) sikap diketahui berpengaruh positif dan signifikan dalam membangkitkan minat berwirausaha pada mahasiswa Fakultas Ekonomi. Menurut (Jaya & Harti, 2021) Sikap mandiri terhadap minat berwirausaha berpengaruh positf dan tidak signiifikan terhadap minat mahasiswa berwirausaha.…”

“…Populasi adalah wilayah generalisasi yang terdiri atas obyek/subyek yang mempunyai kualitas dan karakteristik tertentu yang ditetapkan oleh peneliti untuk dipelajari dan kemudian ditarik kesimpulannya. (Simanihuruk, 2020). Sampel merupakan sebagian dari anggota populasi yang dapat dijadikan sebagai sumber data yang sebenarnya dalam proses penelitian (Simanihuruk, 2020).…”

Analisis Faktor-faktor yang Mempengaruhi Niat Investasi Agen Reksa Dana Online pada Investor Potensial

“…Kontrol perilaku yang dirasakan mengacu pada seberapa dalam kepribadian seseorang mempersepsikan kemampuannya (Kurjono & Setiawan, 2020). Oleh karena itu, kontrol perilaku yang dirasakan sebagai faktor persepsi tentang keterampilan individu dalam mengontrol perilaku yang akan dilakukan (Simanihuruk, 2020). Dengan demikian, kontrol perilaku yang dirasakan juga dapat disebut sebagai keyakinan terhadap efikasi diri untuk melengkapi perilaku (Vasquez et al, 2019).…”