The purpose of this study to analyze the application of theory of planned behavior to predict student behavior to buy Lenovo laptops. Benefits This study provides input to other researchers in conducting further research on the same topic and add insight and knowledge of researchers in the field of consumer behavior, especially about the application of theory of planned behavior to predict student behavior to buy a laptop lenovo. Total sample 96 respondents, data collection method through questioner and documentation, Descriptive analysis technique. The results showed based on the observed variables that: Attitudes, subjective norms and control behaviors felt by students FE Unika St. Thomas SU on average gives a positive influence on the behavior to buy branded Lenovo laptops. This is in line with the behavioral interest equation = BI = 0.44Ab + 0.16SN + 0.40PC. That is, the behavior of FE Unika St. Thomas SU to buy larger brand Lenovo laptops is influenced by attitudes of 0.44 (44%) than perceived behavioral controls of 0.40 (40% and subjective norms 0.16 (16%)). attributes that students place to win competition and preferably, laptop manufacturers increase the influence of subjective norms and perceived behavioral control by offering various benefits to consumers
The purpose of this study is to analyze the influence of attitudes, subjective norms and behavioral control that are felt partially and simultaneously on student interest in entrepreneurship. The benefit of this research is seeing the Theory of Planned Behavior Application to predict entrepreneurial students' interests and for other researchers, it is expected to be a reference and reference for conducting further research on the Theory of Planned Behavior Approach to find out entrepreneurial interests. The number of samples was 96 respondents, the method of data collection through questionnaires and documentation and analytical techniques used by applying the Theory of Planned Behavior model. The results of this study stated that attitude, subjective norms and behavioral control had a positive and partially significant effect on the interests of entrepreneurship in economics students. Simultaneously also showed that attitudes, subjective norms (subjective norms) and behavioral control (Percaived Behavior Control) have a positive and significant effect on entrepreneurial interest in students of the faculty of economics. The conclusions in this study indicate that student attitudes, subjective norms and perceived behavioral control have positive or partially simultaneous positive effects on entrepreneurial interest. Judging from the calculations it is known that the weights W1, W2 and W3 have positive values, which means that there is a positive influence on the Attitude, Subjective Norms, Trust Behavior Control variables on entrepreneurial interest, but the more dominant influence on entrepreneurial interest in students is the Attitude variable with position the value of attitude 23.32 is located between the numbers +2 and +3. Greater than subjective norm variables and perceived behavioral control. Suggestions that can be given to the managers of the Faculty of Economics, St. Thomas Catholic University of North Sumatra should increase the number of SKS Entrepreneurship courses and conduct various training to create products, how to determine the cost of products, how to sell / market products, how to promote products and distribute them to increase student insights so that the interest in entrepreneurship will form in his mind. With this, students who have graduated are not solely as job seekers but as field creators
Penelitian ini bertujuan untuk mengetahui faktor yang paling dominan mempengaruhi kepuasan nasabah pada PT. Bank Rakyat Indonesia (Persero), Tbk Talun Kenas. Populasi penelitian adalah seluruh nasabah Britama dan Simpedes pada PT Bank Rakyat Indonesia (Persero) Tbk, Talun Kenas tahun 2013 sebanyak 2.050 orang. Sampel penelitian diambil 115 orang. Data yang dibutuhkan dikumpulkan melalui kuesioner. Teknik analisis data yang digunakan adalah analisis faktor. Dari hasil penelitian dan pembahasan diperoleh faktor dominan yang mempengaruhi kepuasan nasabah adalah fasilitas ATM, jaminan simpanan nasabah, kecepatan pelayanan nasabah, kebanggaan menjadi nasabah, kemudahan penarikan tunai, keramahan pegawai, lokasi strategis, biaya administrasi kartu ATM dan suku bunga tabungan. Dari kesembilan faktor tersebut, yang paling dominan mempengaruhi kepuasan nasabah adalah fasilitas ATM
PT. Carrefour Citra Garden Medan engaged in the retail market various products, such as fresh, bazaar, textile, and grocery applane. The number of customers who shop from January to December 2010 fluctuates every month and long lines occurred in August when the feast of Eid al-Fitr and December when the Christmas and New Year's Eve. From the description, formulated the following research problem: "Why is the gap between the queuing system raises expectations with actual service time at the PT. Carrefour Citra Garden Field ".The research objective was to determine and analyze the queuing system on PT. Carrefour Citra Garden Medan. Benefits of the research is to provide information material to the company in the form of advice regarding the analysis of queuing systems. The study population is the number of customers of PT. Carrefour Citra Garden Field from 2009 until 2010. The samples taken months from January to December 2010. Required data are collected through observation and documentation techniques. Data analysis technique used is descriptive method. From the results of the discussion was concluded that the long queues at the PT. Carrefour Citra Garden Medan often occur on Saturday at 17.00 pm - 20.00 pm, and on a Sunday or holiday queues at 12.00 am - 14.00 pm and at 17.00 pm - 20.00 pm. Standard service time for each customer at the PT. Carrefour Citra Garden Medan maximum of 1 minute, yet customers have to wait up to 20 minutes at the feast of Eid al-Fitr and Christmas Day at 9 minutes. Customer arrival rate at PT. Carrefour Citra Garden Medan is not constant, the time required to serve every customer is different, Kassa served on a first come, first served basis and unlimited customer population. The probability of unemployed workers pads reach 4%. The number of customers in the queuing system at 43 people. The probability of the whole staff busy pads reach 94.91%. Customer in the queue system to 33 people. The time spent waiting and served customers to reach 26 minutes. Time spent waiting for customers to be served up to 20 minutes. This shows that the waiting time to be served is still too high. Suggestions are given for consideration to the management company is the best, firms pay more attention to the system queue by adding pads officers to serve customers at the time of school entry, the feast of Eid al-Fitr and Christmas celebrations and other holidays to reduce the long queues . To avoid the presence of officers who are unemployed pads, the company should provide to an officer other duties such as checking and making gauze packing.
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