The development of communication technology has brought changes to the patterns of human interaction behavior which continue competing to innovate in developing and utilizing increasingly sophisticated communication technologies. In this study, researchers were using theories and concepts that support the basis of being integrated, such as Integrated Marketing Communication, Brands, Brand Equity, and Consumer Loyalty. Researchers were using a supportive method to be used as a methodology such as positivistic paradigm, quantitative approach, survey strategy using questionnaires, sampling techniques using the formula taro yamane, and data processing techniques using probability sampling - simple random sampling. The results showed that e-marketing communication and brand equity have a strong influence on the loyalty of siaranku.com viewers and have a validity level that meets the requirements.
The purpose of this study was to determine the effect of media exposure on reporting cases of alleged corruption in the sale and purchase of positions on Television on the reputation of the Ministry of Religion in Cipadu residents, Tangerang. The theory used in this research is exposure to the media and reputation. This research uses a quantitative approach by distributing questionnaires to respondents with explanatory analysis. The results of the study explained that Ha who stated that there was an influence between the variables of media exposure regarding the reporting of alleged cases of corruption in buying and selling positions on Television on the reputation of the Ministry of Religion on Cipadu Tangerang residents was received. Ho also pointed out that there was no influence of the media exposure variable on reporting cases of alleged corruption in the sale and purchase of positions on the reputation of the Ministry of Religion in Cipadu residents, Tangerang rejected. The magnitude of the level of the effect coefficient interval lies in the low region, so it can be concluded that the media exposure to the reputation of the Ministry of Religion has a low influence.
Media Social Instagram turn marketing communication into interactive. On theother hand conventional approaches such as word of mouth are still used to drivepurchasing decisions. The study discusses four main concepts namely exposure toadvertising on social media, word of mouth, and interactive marketing communication asindependent variables. While the purchase decision as the dependent variable. The articleaims to describe the influence between advertising exposure, word of mouth andinteractive marketing communication on purchasing decisions in the context of body careproducts and services. This study collects data through online surveys. Respondents (n =100) come from Instagram account followers @thecliniccipete and are chosen based onmembership or have made a previous purchase. Data analysis used univariate analysisfor demographic data and bivariate analysis for variables. Bivariate analysis uses simple linear regression to test three hypotheses. The result of regression test shows thatstatistically all hypotheses have an influence on purchasing decisions with different levelsof influence strength. Ad exposure and word of mouth variables show a strong influenceon purchasing decisions. However, interactive marketing communication shows amoderate influence on purchasing decisions. Based on the three hypotheses known wordof mouth is the most powerful variable that explains purchasing decisions in the contextof body care products and services.
This study aims to determine and explain the effect of reputation and academic service quality on student satisfaction, at the Interstudi Design College (STDI) in Jakarta. This type of research is explanatory research with a quantitative approach. For reputation with Charles J. Fomburn corporate reputation theory. Measuring service quality according to the theory of Parasuraman & Zeithaml (2012). Continuing customer satisfaction students with the theory of Parasuraman & Zeithaml (2012). The research was conducted at The Interstudi Design College (STDI) with a population of all active student the semester totaling 500 students. Distribution of samples by distributing questionnaires to selected students as primary data and Interviews with STDI leaders. Where as secondary data with literature. The number of samples with the Slovin formula, and the stratifield random sampling method. Technical analysis of data using multiple linier regression. Thus research resulted that. Firstly, Significant effect between reputation on STDI student satisfaction, Secondly, Significant effect between academic service quality on STDI student satisfaction. Thirdly Significant effect between reputation and academic service quality together towards STDI student satisfaction. Reputation must always be maintained and the quality of academic services also so that students get satisfaction. The level of satisfaction students of educational service users is a measure of the success of higher education institution in managing it. So that it is expected to increase the total new students STDI.
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