The development of communication technology has brought changes to the patterns of human interaction behavior which continue competing to innovate in developing and utilizing increasingly sophisticated communication technologies. In this study, researchers were using theories and concepts that support the basis of being integrated, such as Integrated Marketing Communication, Brands, Brand Equity, and Consumer Loyalty. Researchers were using a supportive method to be used as a methodology such as positivistic paradigm, quantitative approach, survey strategy using questionnaires, sampling techniques using the formula taro yamane, and data processing techniques using probability sampling - simple random sampling. The results showed that e-marketing communication and brand equity have a strong influence on the loyalty of siaranku.com viewers and have a validity level that meets the requirements.
This study aims to analyze the rhetoric of the thoughts and ideas of Susilo Bambang Yudhoyono (SBY) as the sixth President of the Republic of Indonesia. Through his speech (July 24 ‘18), on YouTube, and later written on CNN online media, related to the process of forming a political party coalition that brought Prabowo Subianto as a presidential candidate in the 2019 election. The theory used in this study was qualitative-descriptive with an analytical approach critical discourse from Teun A. Van Dijk seen in dimensions; (1) text structure, (2) social cognition, and (3) social context, then associated with mass communication theory from HarollD Laswell. The results of this study are summarized with the mass communication model in form, function and meaning. The results obtained from this study create a model of mass communication with text structure (form), social cognition (function) and social context (meaning).
Lobi dan negosiasi sebagai kegiatan komunikasi sampai saat ini masih dianggap memiliki asosiasi yang negatif. Padahal, dua kegiatan tersebut dapat berdampak positif misalnya membantu legislator meyakinkan pemangku kepentingan untuk mengesahkan Rancangan Undang-Undang (RUU) yang bermanfaat bagi masyarakat luas. Tujuan penelitian ini adalah untuk memahami praktik dan lobi yang dilakukan anggota legislatif kepada pemangku kepentingan dalam proses pembahasan RUU Konsultan Pajak. Penelitian ini menggunakan pendekatan kualitatif, strategi penelitian studi kasus, dan pengumpulan data berupa wawancara terstruktur dan dokumentasi. Data penelitian dianalisis menggunakan analisis tematik dan triangulasi penelitian berupa triangulasi teori dan data. Hasil penelitian menunjukkan bahwa dalam melakukan praktik lobi dan negosiasi, legislator sebagai komunikator politik menempatkan posisi sebagai politisi partisan. Lima area dasar kegiatan lobi yang dilakukan yaitu menjalin koalisi dengan organisasi berpengaruh di luar DPR, melakukan riset dan laporan, menjalin komunikasi dengan individu di dalam parlemen, memilih pembicara dan saksi ahli, serta melakukan persiapan debat. Sementara, bentuk kegiatan komunikasi dalam proses negosiasi yaitu mengonstruksi narasi, menetapkan strategi negosiasi, dan mengelola hubungan dengan konstituen. Meskipun proses lobi dan negosiasi menemui gangguan, legislator ternyata berhasil meyakinkan para pemangku kepentingan untuk menyetujui RUU Konsultan Pajak masuk dalam daftar Prolegnas Prioritas tahun 2018.
Political candidates are actively using Facebook's social media as a political communication strategy, for which there is social interaction and interactive dialogues between the candidates and the public in virtual space, where this is needed to influence public involvement in achieving their political missions. Therefore, the objective of this study is to describe the influence of the use of social media Facebook as a political communication strategy on the electability, effectiveness, and popularity of the candidates of the DPR RI members in 2019 legislative elections. The research used theories and concepts of political communication and the use of social media in political communication, using quantitative research methods and surveys of 30 Facebook user respondents and voters in the 2019 legislative elections. The results showed there was an impact of Facebook utilization on the electability by 16%, on effectiveness by 39.7%, and on the popularity of prospective members of the DPR RI in the 2019 legislative elections by 17.3%. Users can actively collect information and opinions using this site as a place of communication between themselves with the politicians or with fellow supporters. However, the use of Facebook is not the only effective political communication strategy, traditional media such as television, radio, billboards, stickers are still effective to reach the public who do not always use social media.
Komunikasi politik saat ini bukan hanya dilakukan oleh para elit politik kepada masyarakat tetapi juga dapat dilakukan oleh gabungan individu yang bergerak secara sukarela untuk kepentingan publik yang dinamakan relawan. Relawan politik biasanya hadir untuk bekerja secara sukarela dalam pemenangan suatu kandidat politik dalam pemilihan umum, ini juga termasuk dalam pemilihan gubernur. Oleh karena itu, penelitian ini bertujuan ingin mmendeksripsikan bagaimana strategi komunikasi politik yang dilakukan relawan Roemah Djoeang dalam pemenangan pasangan Anies-Sandi di Pemilihan Gubernur DKI Jakarta tahun 2017 . Penelitian menggunakan konsep komunikasi politik, penggunaan saluran komunikasi politik, serta relawan dalam komunikasi politik. Metode yang digunakan dalam penelitian adalah kualitatif dengan wawancara mendalam kepada tiga relawan Roemah Djoeang. Hasil penelitian menunjukkan bahwa relawan Roemah Djoeang memanfaatkan beberapa saluran komunikasi politik, seperti komunikasi organisasi sebagai komunikasi intertanal antar relawan, komunikasi massa sebagai saluran informasi khalayak luas mengenai kandidat pasangan, serta penggunaan media sosial untuk berkomunikasi pada khalayak sebagai calon pemilih. Ini berarti relawan memiliki peran penting dalam strategi komunikasi politik pemenangan pemilihan gubernur DKI Jakarta 2017.Keywords: Komunikasi Politik, Relawan, Pemilihan Gubernur
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