Companies that are able to provide integrated services will increase interactions with companies with the aim of creating a consistent product experience for consumers. This is referred to as the channel method omnichannel marketing which integrates digital services (application usage) with physical (in-store) to consumers to have experience and convenience in transacting with the company. This study aims to provide empirical evidence regarding the configuration of service channels and integrated interactions on the repurchase intention of PT Pegadaian Branch Madya Medan's service products. Furthermore, the trust variable is used as a mediating variable to increase consumers' desire to repurchase. By using the technique purposive sampling used criteria in taking research samples; obtained as many as 103 valid responses through random data collection to respondents using google forms. Analysis Structural Equation Modeling (SEM) used to test the measurement and structural models through Smart-PLS 3.0. The results of this study indicate that (1) the variable configuration of the service channel and integrated channel has a significant effect on trust; (2) service channel configuration has a significant effect on repurchase intention, (3) but the integrated interaction variable has no significant effect on repurchase intention. Meanwhile, (4) the trust variable significantly mediates the service channel configuration variable and the integrated interaction on repurchase intention. Empirical and theoretical contributions are discussed in the discussion of this research
RINGKASAN Pengguna media sosial di Indonesia mencapai 150.000.000 pengguna. Media sosial memiliki beberapa macam bentuk yang beragam diantaranya adalah blogs, social networking services, social media sharing services, social bookmarking services, social news services social geolocation and meeting services, dan community building services). Media sosial memiliki potensi untuk membantu para pelaku Usaha Mikro Kecil dan Menengah (UMKM) dalam memasarkan barang dan jasa.Teknologi memainkan peran dalam mendorong perkembangan UMKM untuk berkompetisi dipanggung global.Untuk dapat memenangkan kompetisi tersebut pelaku UMKM perlu memperhatikan 3 (tiga), yaitu perlindungan lintas Negara, peningkatan domestic dengan dorongan go digital-go online, dan ekspansi global dengan perbaikan sarana dan prasarana perdagangan lintas Negara.Ketiga hal tersebut sebaiknya dilakukan oleh UMKM untuk meningkatkan daya saing usaha yang dilakukan.Adapun rumusan masalah dalam penelitian ini adalah “bagaimanakah media sosial sebagai media pemasaran untuk meningkatkan daya saing usaha kecil mikro dan menengah di Kota Medan?.Dan tujuan dari penelitian ini adalah untuk mengetahui bagaimanakah media sosial sebagai media pemasaran untuk meningkatkan daya saing usaha kecil mikro dan menengah di Kota Medan. Jenis penelitian ini adalah penelitian explanatory atau kausalitas.Lokasi penelitian di Sumatera Utara khususnya Kota Medan dengan waktu September 2019 s/d Maret 2020.Populasi yang diambil dalam penelitian ini adalah pelaku UMKM yang ada di Kota Medan yang telah menggunakan media online berbasis aplikasi dalam melakukan pemasaran terhadap produk-produk yang dihasilkannya. Metode pengambilan sampel yang digunakan adalah metode purposive sampling, dengan kriteria sampel adalah pelaku UMKM di Kota Medan yang telah melakukan pemasaran dengan menggunakan media online seperti facebook, instagram, twitter, dan youtube. Dan jumlah sampel sebanyak adalah 80 responden.Metode analisis yang digunakan adalah metode analisis regresi sederhana.Hasil penelitian menyatakan pemasaran media online berbasis aplikasi berpengaruh postif terhadap daya saing usaha adalah diterima. Berdasarkan nilai signifikansinya diperoleh nilai signifikansi sebesar 0,000 < 0,05 sedangkan berdasarkan nilai t : diketahui nilai thitung sebesar 13,672 > ttable 1,988 sehingga dapat disimpulkan bahwa H1 diterima dan H0 ditolak. Kata Kunci: Media Sosial, Media Pemasaran, Daya Saing, UMKM.
RINGKASAN Penelitian ini dilakukan di Labuhan Deli, dimana para pelaku usaha memiliki peluang untuk mengembangkan usahanya menjadi peluang bisnis yang menguntungkan. Pelaku usaha di memiliki ide yang kreatif untuk mengembangkan usaha dan secara tidak langsung dapat meningkatkan kinerja usahanya. Akan tetapi, pelaku usaha kurang menyadari jaringan usaha dilingkungan sehingga banyak pelaku usaha yang kehilangan kesempatan untuk mengembangkan usaha. Jaringan usaha diartikan sebagai suatu bentuk organisasi di bidang ekonomi yang dimanfaatkan untuk mengatur koordinasi serta mewujudkan kerjasama antar unsur dalam organisasi. Jaringan terdiri atas keluarga dan teman yang memiliki peluang yang baik untuk memajukan sebuah usaha. Tujuan dari penelitian adalah untuk mengetahui bagaimana pemanfaatan jaringan usaha terhadap pengembangan usaha dengan variabel kinerja usaha sebagai perantara? Jenis penelitian adalah penelitian kuantitatif. Populasi dalam penelitian ini sebanyak 173 mitra binaan dan jumlah sampel sebanyak 60 mitra. Teknik pengambilan sampel adalah Purposive Sampling. Teknik analisis data yang digunakan adalah analisis Jalur (Path Analysis). Hasil penelitian adalah jaringan usaha berpengaruh positif dan signifikan terhadap pengembangan usaha. Jaringan usaha berpengaruh positif dan signifikan terhadap kinerja usaha. Pengembangan usaha berpengaruh positif dan signifikan terhadap kinerja usaha. Dan jaringan usaha melalui kinerja usaha berpengaruh negatif dan tidak signifikan terhadap pengembangan usaha mitra binaan PT. Pegadaian Cabang Labuhan Deli. Kata Kunci: Mitra Binaan, Pegadaian, Jaringan Usaha, Pengembangan Usaha, Kinerja Usaha ABSTRAK This research was conducted in Labuhan Deli, where business actors have the opportunity to develop their business into a profitable business opportunity. Business actors have creative ideas to develop their business and indirectly improve their business performance. However, business actors are less aware of the business networks in their environment so that many business actors lose the opportunity to develop their businesses. Business networks are defined as a form of organization in the economic sector that is used to organize coordination and realize cooperation between elements in the organization. The network consists of family and friends who have a good opportunity to move a business forward. The purpose of this research is to find out how the use of business networks on business development with business performance variables as an intermediary? This type of research is quantitative. The population in this study were 173 partners and the total sample was 60 partners. The sampling technique was purposive sampling. The data analysis technique used is Path analysis. The result of this research is that business networks have a positive and significant effect on business development. Business networks have a positive and significant effect on business performance. Business development has a positive and significant effect on business performance. And the business network through business performance has a negative and insignificant effect on the business development of the fostered partners of PT. Labuhan Deli Branch Pegadaian. Keywords: Foster Partners, Pegadaian, Business Networks, Business Development, Business Performance
Marketing through social media has been one of trends in recent years in marketing science and practices. Shifting from conventional marketing tools, marketers have capitalized various tools and means to attract the intention of new customers or to maintain the current customers. The purpose of this study is to identify the effect of social media marketing on intention to purchase, based on the fact that concept is raising attention of practitioners and researchers. The object of this study is customers who follow at least one type of social media application in Medan, Indonesia. The data were collected through self administers questionnaire with 152 respondents. The data is tested with correlation analysis by using SPSS 15.0 version. The results of the study indicated that social media marketing is positively correlated to intention to purchase when social media marketing (1) contain relevant information (2) offer relevant benefits (3) comparable with other products. The results of this study propose several strategies for marketing practitioners
The development of MSMEs in North Sumatra is quite good, namely around 2.8 million business units, and has contributed quite well to economic growth in North Sumatra and Medan in particular. MSMEs in the city of Medan are not seen as an alternative, but have become the backbone or foundation of the economy in Medan. There are 3 (three) things that must be considered and improved to strengthen the foundations of MSMEs, namely, finance, increase in human resources, and innovation in marketing models. The Yoppie Belawan Community is one of the home industries in Medan Belawan District. Precisely on Jalan Selebes Belawan II, Medan Kota Belawan, North Sumatra 20411. Since the beginning of 2020, the Yoppie Belawan Community started a catfish farming business. In April 2020, this community decided to process catfish meat into something more valuable and able to help this community increase their income and welfare during the current pandemic. After going through various considerations, it was decided to process catfish meat into Shredded Catfish with the IndoFish Shredded Catfish brand.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.