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Traditionally, marketing was about delivering the right product to the consumer at the right place and set at the right price. In recent years, experiential marketing has increased in popularity among companies that aim at delivering holistic experiences to be enjoyed by their consumers. With the technology explosion and the level of development the past number of years, marketers have become more and more focussed on different ways and methods to reach consumers. The use of experiential marketing as a means of getting consumer buy-in and attention is gaining in momentum - with Apple leading the way. This study made use of a mixed-method approach to determine the relationship between experiential marketing and brand advocacy through brand loyalty. Qualitative research was utilised to deduce themes for brand advocacy for Apple, which was incorporated into the quantitative research in the form of a web-based questionnaire completed by consumers of Apple products. Apple consumers found the experiential marketing efforts by Apple to have an influence on their feeling of loyalty toward the brand. As that feeling of loyalty increased, these consumers displayed a high tendency toward becoming brand advocates for Apple.

The need for systematic data collection and processing to generate real-time building site progress information is critical. Building Information Modelling (BIM) provides the benefit of aggregating information about the building site on a single platform. Augmented reality (AR) emerges to enhance BIM concerning visualization of the building site, through processing and automatic absorption of information. This work aims to analyse the potential of AR association to BIM, by adopting an approach based on literature review. Trends in contemporary research are checked by categorizing applied research methods, areas of expertise, and AR technologies. Publications produced between 2008 and 2018 from journals of architecture, engineering, and construction areas in databases Web of Science, SciSearch, SCOPUS, INSPEC, Google Scholar, Academic OneFile, EBSCO, OCLC, VINITI, SCImago, and ProQuest were investigated. As main results, it was found that the case study approach was adopted in 41% of the publications analysed. The building site inspection was the research object in 48% of papers. Fiducial markers, GIS/GPS, laser scanners, and photogrammetry emerged as main options for automatic data capture on the progress of the building site. Integration between AR and BIM has the potential to solve information processing problems and improving construction management.

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Much has been said as to what makes a good Open and Distance Learning (ODL) practitioner - or lecturer if you prefer. It is easy to make statements and observations, but it is, however, essential to establish exactly what an ODL practitioner is and then to establish if there is a set of characteristics that can be attached to such a practitioner. That, in essence, is the main aim of this study; namely, to investigate the characteristics of a good ODL practitioner. With the increase in student numbers at ODL institutions, there is a need for an increased number of ODL practitioners who are able to provide the quality education that the ODL students desire or need (Roberts, n.d.:1). In order to satisfy the objectives of the study, a self-administered survey was distributed to the ODL practitioners within an ODL institute. The results of this study revealed that there is a difference as to what these respondents saw in terms of the relevant importance of some characteristics. It is evident from the results that an ODL practitioner should have good subject knowledge, and should be fair and ethical.

This research aims to propose and try out a model to assess the Industrial Engineering students' satisfaction, with a focus on private higher education institutions. The research tool used in this study was the Student Questionnaire 2011 National Exam for the Assessment of Student Performance (ENADE), made available by the Brazilian Ministry of Education (MEC). The questions were designed to assess undergraduate students general satisfaction based on the following constructs: Teacher Involvement, Student Interest, Course Demands, Course Organization, and General Satisfaction.

Resumo Esta pesquisa envolveu-se com a utilização da modelagem da informação da construção (BIM) de maneira integrada à lógica do sistema Last Planner no planejamento e controle da produção em empreendimentos da construção civil. Para isso, a investigação teve como objetivo principal construir um modelo integrador, de forma a atuar na melhoria do planejamento de médio e curto prazos. A abordagem metodológica de pesquisa adotada foi a Design Science Research, que prescreve o projeto e desenvolvimento de artefatos inovadores (neste trabalho, um modelo) destinados a resolver problemas práticos em um banco de dados alimentado por outro software. Dessa maneira, tornou-se possível estabelecer a relação entre cada elemento geométrico do modelo. A construção do modelo de integração passou pelo desenvolvimento de um plug-in para o software Revit, capaz de disponibilizar informações e suas necessidades de materiais, mão de obra e especificações de projeto. A avaliação do modelo foi feita por meio de um estudo empírico em obra de grande porte do setor de edificações. Como principal conclusão verificou-se a sinergia decorrente entre o modelo e o sistema Last Planner, mediante a verificação automática das restrições, do gerenciamento visual e da integração das partes envolvidas com o planejamento de médio e curto prazos, tornando-os mais eficientes.

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