This study examines the deservingness theory of envy over success stories post in the social media. The hypotheses are that there is a difference in; (1) the level of deservingness on posting stories of success gained through high effort (KUT) with success gained through low effort (KUR), (2) the level of envy over KUT and KUR posts, and (3) there is an influence of deservingness toward envy over KUT and KUR posts. A total of 214 undergraduate students became a subject of this research. The measurement of envy (y1) and deservingness (y2) over success post (x) used the scenario method. We used MANOVA-RM as the analysis technique to explore the envy and deservingness scores on KUT and KUR. MANCOVA-RM analysis was used to determine the effect of deservingness to envy. The findings suggest that envy increases when subjects are exposed to KUR post because of low deservingness.
Belum terpenuhinya jumlah permintaan konsumen terhadap keripik talas Mitra, karena keterbatasan produksi yang masih bersifat tradisional menggunakan peralatan manual. Serta karena masih rendahnya pengetahuan Mitra tentang perencanaan usaha dan minimnya strategi pengembangan usaha melalui penerapan marketing mix (4P) menggunakan teknologi informasi dan komputer (TIK), sebagai tanggap terhadap pandemi Covid-19. Oleh karena itu, Mitra membutuhkan inovasi proses berupa bantuan peralatan modern untuk pengemasan produk. Perubahan paradigma untuk dapat beradaptasi dalam mempertahankan usahanya dengan pemanfaatan bawang putih sebagai bahan antioksidan pengawet alami keripik talas, serta pengetahuan penerapan pemasaran menggunakan teknologi internet untuk dapat memenuhi permintaan konsumen dan menjangkau pasar yang lebih luas. Juga memperhatikan aspek legalitas usaha, seperti memiliki izin usaha, sehingga menjamin kualitas produk dan menjaga kepercayaan pelanggan. PKM ini bertujuan membantu mitra untuk mengembangkan usaha nya di bidang makanan ringan yakni keripik talas yang terus bertumbuh di Desa Tungkar, Kecamatan Situjuah Limo Nagari, melalui pemberian bantuan peralatan dan strategi bauran pemasaran 4P agar usaha mikro ini dapat bertahan dan meningkatkan hasilnya. Manfaat secara teoritis bagi Mitra dari kegiatan PKM ini akan memperoleh pengetahuan tentang penguatan usaha melalui inovasi (paradigma dan proses). Secara praktis, Mitra akan memperoleh bantuan pengembangan usaha melalui peralatan yang lebih modern untuk pengemasan keripik talas yang awet dan tahan lama, serta agar mitra dapat menerapkan strategi pemasaran dari aspek 4P menggunakan teknologi internet untuk lebih menjangkau konsumen secara luas.
This study aims to look at the description of work stress on certified teachers at Madrasah Aliyah Negeri (MAN) Y Padang City. Respondents in this study were certified teachers at MAN Y Padang City. The sampling technique used is saturated sampling as many as 66 certified teachers. The measuring instrument used in this study was made by the researcher himself referring to the measuring instrument made by Triana (2015) based on the work stress theory of Beehr and Newman (1978). The research method used is descriptive quantitative. Based on the research results obtained, certified teachers at MAN Y Padang City have low work stress. In addition, a significant difference in work stress was found by gender. Where female certified teachers have a higher level of work stress than male certified teachers.
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