The rapid growth of the internet users in Indonesia poses a challenge to marketers to explore and develop the potential for e-commerce. In this article, consumer trust is expected to encourage customers to make repurchases in online stores. This article aims to build a determinant model of repurchase intention at online stores in Indonesia. This article is based on a survey of Indonesian online store consumers. Respondents were asked to provide responses related to satisfaction, trust, website quality, and repurchase intention. There were 193 final respondents obtained from 300 distributed questionnaires. The model was tested using Structural Equation Modeling (SEM) with AMOS 18. The results revealed the role of the mediating variable of customer satisfaction on repurchase intention. The findings are expected to contribute ideas related to the formation of model reinforce the repurchase intention of online store customers. This implies for website designers to design an online store capable of increasing trust and strengthening the repurchase intention.
This study examines the effect of product quality on purchasing decisions with the brand image as a mediating variable. The research was conducted in Tunjungan Plaza, Galaxy Mall, and Pakuwon Mall with a total sample of 150 respondents of Zara Women’s consumers. The data collection technique in this study used an online questionnaire. The data analysis technique in this study uses partial least squares using Smart PLS software. The results of the partial least squares (PLS) analysis show that product quality has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on brand image, brand image has a positive and significant effect on purchasing decisions, and product quality has a positive and significant effect on purchasing decisions.
This study aims to construct a correlational model for the determinant of consumer purchase intention on environmentally friendly packaging beverage products by examining the product image and company reputation as mediators in the association of green perceived value on consumer purchase intention with the ex-post facto quantitative approach. The target population is the community in Malang City, EastJava who is aware of the existence of cardboard packaging beverage products and intends to purchase the products. Data were collected by employing a questionnaire distributed online. 300 respondents were selected by convenience sampling. The collected data were analyzed using Structural Equation Modeling (SEM) by utilizing AMOS software. The final model was obtained with an adequate Goodness of Fit value.The structural model that has been successfully constructed shows that green perceived value has no significant effect on purchase intention. Besides, the product image and company reputation play a role in mediating the impact of Green Perceived Value on Purchase Intention.
Pemanfaatan smartphone di Sekolah Menengah Kejuruan dalam kegiatan pembelajaran masih sangat rendah maka diperlukan rancangan proses pembelajaran dengan menggunakan smartphone. Penelitian ini bertujuan untuk merancang proses pembelajaran yang inovatif dengan sistem mobile learning berbasis aplikasi android pada bidang studi Pemeliharaan kelistrikan sepeda motor. Metode yang digunakan adalah Research and Development (R&D) sedangkan model yang dipakai adalah William W. Lee dan Diana L. Owens. Hasil penelitian ini menunjukan bahwa media pembelajaran mobile learning sistem pengapian adalah sangat valid untuk dimanfaatkan sebagai media pembelajaran, sesuai dengan hasil uji validasi yang dilakukan oleh ahli materi sebesar 96% dan uji validasi ahli media 96% termasuk kategori sangat valid. Hasil uji kepraktisan dan ketertarikan berdasarkan respon siswa sebesar 93% yang termasuk kategori sangat praktis. Untuk uji efektifitas yang diujikan ke siswa didapatkan nilai test kompetensi sistem pengapian hasil nilai rata rata sebesar 88,88 hal ini meningkat sebesar 21 point yang semula sebesar 67,88 sebelum menggunakan mobile learning. Kesimpulanya bahwa penggunaan media pembelajaran mobile laerning sistem pengapian pada mata pelajaran Pemeliharaan kelistrikan sepeda motor sangat valid, praktis dan efektif dalam meningkatkan kemampuan kognitif dan merubah prilaku siswa menjadi semangat, aktif dan mandiri dalam belajar.
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