Determinants of Repurchase Intentions at Online Stores in Indonesia

Abstract

The rapid growth of the internet users in Indonesia poses a challenge to marketers to explore and develop the potential for e-commerce. In this article, consumer trust is expected to encourage customers to make repurchases in online stores. This article aims to build a determinant model of repurchase intention at online stores in Indonesia. This article is based on a survey of Indonesian online store consumers. Respondents were asked to provide responses related to satisfaction, trust, website quality, and repurchase intention. There were 193 final respondents obtained from 300 distributed questionnaires. The model was tested using Structural Equation Modeling (SEM) with AMOS 18. The results revealed the role of the mediating variable of customer satisfaction on repurchase intention. The findings are expected to contribute ideas related to the formation of model reinforce the repurchase intention of online store customers. This implies for website designers to design an online store capable of increasing trust and strengthening the repurchase intention.

Brand Loyalty and Repurchase Intention of a Coffee Brand: The Roles of Sensory Attributes, Functional Benefit, and Brand Ambassador

“…The findings also empirically verified the hypothesis that there is a positive relationship between IR and BL. The findings also endorse the results of previous study by (Consuegra, Martin et al, 2007;Knox & Walker, 2001;Wijaya et al, 2018). Therefore, based on the empirical findings of this study, it can be fairly assessed that the repurchase intention of the product has an important link with their consumers' loyalty to the brand of Luwak White Coffee.…”

“…As in the context of this study, the customers find the value benefit of the product not just for good deals or convenience. The result of hypothesis 7 is found supportive of (Wijaya et al, 2018) claim. Hypothesis 6 is not significant (brand ambassador affecting brand loyalty) because the significance level is above 0.05.…”

“…This phenomenon, demand for consuming coffee, is happening as Indonesia faces the rise of coffee culture and the growth of middle-class families. Indonesian consumption of coffee keeps increasing and was predicted to grow 8.22% per year during 2016-2021, thus the need for coffee for this country will keep growing (Alfirahmi, 2019;Wijaya et al, 2018).…”

“…There is a gap of research on consumer behavior insights and solutions that emphasize consumer repurchase intention and brand loyalty at the center of attention. Furthermore, there is a lack of research understanding coffee consumption of luwak coffee products (Curtis et al, 2011;Ko et al, 2011;Wijaya et al, 2018).…”

The Effects of Website Design Quality and Service Quality on Repurchase Intention Among Shopee Customers in Jakarta, with Customer Trust as a Mediating Variable

“…Repurchase intention is the consumer intention to repurchase a product or service offered by online shops after having a positive experience regarding the use of the particular product or service [24]. Therefore, [25] defined electronic repurchase intention as the customers' tendency to browse the website and consider to purchase the products and services on the same online shop and also be committed to the shop.…”