The Effect of Product Quality on Purchase Decision Mediated by Brand Image in Zara Women’s Bag Consumers

Arifin, Wiwin; Marsudi, Marsudi; Wijaya, Rahmad

doi:10.22219/jamanika.v2i04.23808

Cited by 4 publications

(9 citation statements)

References 16 publications

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“…Based on the findings of the SmartPLS analysis, it can be concluded that the product quality variable has a positive and statistically significant impact on purchase decisions. This is in line with research conducted by Arifin et al (2022) who researched product quality influences on purchasing decisions in a study of 150 Zara Women consumer respondents shopping centers in Tunjungan Plaza, Galaxy Mall, and Pakuwon Mall in Surabaya, where it was found that product quality had a positive and significant effect on purchasing decisions. In addition, the results of this study prove that durability and reliability indicators have an important role in consumers' decisions to buy 3Second fashion products.…”

Section: B Hypothesis Testingsupporting

confidence: 89%

“…One factor that is thought to mediate the influence of product quality on this purchase decision is brand image (Arifin et al, 2022;Nuraini & Maftukhah, 2015) Brand image, or the perception associated with a company's name, term, symbol, sign, and design, serves to differentiate its products from competitors (Aulia & Briliana, 2017). This image can be cultivated using various media owned by the company and is enduring, delivering a message through visual media, symbols, atmosphere, and events.…”

Section: Introductionmentioning

confidence: 99%

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The Influence of Product Quality on Purchase Decision Through Brand Image: A Case Study On 3second Fashion

Nilowardono,

Baktiono,

Artaya

et al. 2024

ijebd

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Purpose: A deep understanding of the factors influencing purchasing helps companies become more responsive, effective, and successful in marketing their products or services. This study aims to assess the impact of product quality on purchasing decisions involving the brand image factor in 3-second Fashion Surabaya. Design/methodology/approach: The research method employed a quantitative approach with the participation of 100 respondents. Structural equation model analysis was used as the analytical technique. Findings: The study results indicate that product quality influences the purchasing decisions for 3-second Fashion products. In other words, the better the product quality, the higher the consumer's decision to make a purchase. The research findings also show that brand image has an impact on purchasing decisions for 3-second Fashion products. In other words, the better the brand image, the higher the consumer's decision to make a purchase. This study also reveals that brand image serves as an intervening variable that mediates the relationship between product quality and purchasing decisions for 3-second Fashion Surabaya products. Research limitations/implications: This research focuses on the influence of product quality and brand image on purchasing decisions without considering other variables that may play a role in the purchasing process. Practical implications: Understanding the influence of product quality on purchasing decisions through the brand image in 3second Fashion Surabaya has several practical implications that can aid decision-making at the managerial and marketing levels. Practitioners and business managers can take specific steps to enhance the performance and competitiveness of the company. Originality/value: This research provides a new and original contribution, particularly regarding the relationship between product quality, brand image, and purchase decisions in the field of fashion retail. Paper type: Research paper

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Section: B Hypothesis Testingsupporting

confidence: 89%

Section: Introductionmentioning

confidence: 99%

The Influence of Product Quality on Purchase Decision Through Brand Image: A Case Study On 3second Fashion

Nilowardono,

Baktiono,

Artaya

et al. 2024

ijebd

View full text Add to dashboard Cite

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“…The brand image also helps a product to get consumers because if the brand image that the product has is very strong, it will certainly result in brand perceptions that exist in consumers being good so that consumers feel confident in making product purchasing decisions and so that brand image also acts as a mediator to improve the relationship between product quality and purchasing decisions. In line with research conducted by Arifin et al (2022) proves that product quality influences purchasing decisions through brand image as a mediating variable, while in other research also from Saraswati & Giantari (2022) proves that brand image mediates positively and significantly the effect of product quality on purchasing decisions. It strengthens the role of brand image as a variable that mediates positively and significantly the effect of product quality on purchasing decisions.…”

Section: The Effect Of Product Quality On Purchasing Decisions Mediat...supporting

confidence: 82%

“…In line with research conducted by Erlitna & Soesanto (2018), they proved that product quality positively and significantly affects brand image. Then, other research from Arifin et al (2022) strengthens the evidence that product quality positively and significantly affects brand image. It makes it clear that the better and higher quality of a product can encourage the creation of a positive image perceived by consumers regarding the brand or product offered.…”

Section: The Effect Of Product Quality and Brand Imagementioning

confidence: 74%

The Effect of Price and Product Quality on Consumer Purchasing Decisions through Brand Image

Sihombing

Suharno

Kuleh

et al. 2023

IJFEB

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Indonesia is categorized as Southeast Asia's largest economic potential, with abundant natural resources spread across various provinces. Indonesia experienced global financial crises and a slowdown in early 2019 due to the coronavirus (COVID-19) pandemic. Many sectors, such as mining, energy, and construction, use heavy equipment, especially Crawler Excavators. The Mining sector is still the prima donna of business in Indonesia due to the increasing price of commodities such as coal and other minerals, so there are also many companies as heavy equipment manufacturers, especially PT. Zoomlion Indonesia Heavy Industry. Thus, this study examines the effect of price and product quality on consumer purchasing decisions through brand image. This study is designed using this quantitative method. It is carried out with an exploratory approach which aims to explore and examine more deeply the phenomena that occur between the constructs under study. The population is all companies that shop or buy 20 ton Class Crawler Excavator heavy equipment products, namely PT. Zoomlion Indonesia Heavy Industry in East Kalimantan from 2017-2021, totaling 130 product sales. The results indicated that price and product quality positively and significantly affect purchase decisions. Also, price and product quality positively and significantly affect brand image. Besides that, this study found that brand image mediates the relationship between price and product quality in purchase decisions. This study concludes that brand image plays an important role as a mediator between price and product quality in purchase decisions at PT. Zoomlion Indonesia Heavy Industry.

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“…Keputusan pembelian dipengaruhi oleh beberapa faktor, perusahaan dituntut untuk selalu bersaing dan menarik perhatian konsumen. Ada beberapa faktor yang dapat mempengaruhi keputusan pembelian, diantaranya kualitas produk, kualitas pelayanan dan juga citra merek (Andrianto & Fianto, 2020;Arifin et al, 2022;Ma'arif & Budiarti, 2022).…”

Section: Pendahuluanunclassified

Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Membeli Melalui Citra Merek Produk Sabun Blue Ocean di Jakarta

Sukawati,

Pradiani,

Fathorrahman

2024

jiip

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Penelitian ini dilakukan dengan tujuan untuk mengetahui dan menganalisis pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pembelian melalui citra merek pada produk sabun Blue Ocean di Jakarta. Penelitian dilakukan dengan pendekatan kuantitatif dengan menggunakan sampel 111 responden, dan dianalisis dengan menggunakan path analysis menggunakan SmartPLs. Hasil penelitian menunjukkan bahwa, kualitas produk dan kualitas pelayanan berpengaruh signifikan terhadap citra merek, kualitas produk dan kualitas pelayanan tidak berpengaruh signifikan terhadap keputusan pembelian, dan secara tidak langsung kualias produk dan kualitas pelayanan melalui citra merek berpengaruh signifikan terhadap keputusan pembelian sabun Blue Ocean di Jakarta.

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The Effect of Product Quality on Purchase Decision Mediated by Brand Image in Zara Women’s Bag Consumers

Cited by 4 publications

References 16 publications

The Influence of Product Quality on Purchase Decision Through Brand Image: A Case Study On 3second Fashion

The Influence of Product Quality on Purchase Decision Through Brand Image: A Case Study On 3second Fashion

The Effect of Price and Product Quality on Consumer Purchasing Decisions through Brand Image

Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Membeli Melalui Citra Merek Produk Sabun Blue Ocean di Jakarta

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