All nonprofit organisations need to give attention to their marketing strategies in order to maximise the funding and support they receive and the numbers using their services. The web offers a new communications medium with which to achieve this. This paper compares suggested best practice approaches to web marketing using the websites of UK environmental charities as a type of nonprofit organisation. Copyright © 2003 Henry Stewart Publications

With digital technology libraries can archive considerable resources of detailed information about their users. This data is generally regarded as confidential between the library and the individual, but it has potential interest for commercial organisations, law enforcement and security agencies, and libraries themselves, to assist in marketing their services. The Privacy in the Digital Library Environment project at Loughborough University, 2000‐2002, investigated the issues this raises. Findings suggested that users had low levels of anxiety about privacy when using libraries, but this was because they expected that libraries would not pass on personal data to other bodies. Librarians, whilst respecting privacy as a professional value in principle, did not give it a high rating against other values. Additionally, a significant minority of libraries was not well prepared for data protection. To assist the professional community, guidelines for privacy policy were drawn up on the basis of suggestions made by survey respondents.

A study carried out for the UK Joint Information Systems Committee examined models for the provision of access to material in institutional and subject‐based archives and in open access journals. Their relative merits were considered, addressing not only technical concerns but also how e‐print provision (by authors) can be achieved – an essential factor for an effective e‐print delivery service (for users). A ‘harvesting’ model is recommended, where the metadata of articles deposited in distributed archives are harvested, stored and enhanced by a national service. This model has major advantages over the alternatives of a national centralized service or a completely decentralized one. Options for the implementation of a service based on the harvesting model are presented.