The island of Bali and its cultural heritage have been inseparably entwined with the global tourism industry. In recent years, outbound tourism from India and China to Bali has skyrocketed, but very few studies examine this important development. This article uses the concepts of 'affinity tourism' and 'exotic tourism' to discuss and analyse the contemporary relationship between the large Chinese and Indian tourism influx and the different historical and cultural layers that constitute the Asian tourist gaze towards Balinese cultural hotspots. In particular, the article concentrates on Bali's newest tourist attraction, the recently unveiled Garuda Wisnu Statue in the Garuda Wisnu Kencana Cultural Park in south Bali, to examine the cultural touristic experiences for Indian and Chinese tourists visiting this site. It shows that Bali's cultural heritage and its representations have many different historical and religious roots, and do not necessarily generate the same enthusiasm or feelings of cultural similarity and affinity for all Asian tourists.
Food has always been part of people?s life,as it has a major role for people. Food can create a memorable experience, especially for tourists who travel with the purpose of seeking new dishes and experiences. Ubud is one of the best destinations in Bali. It has a lot of warung (small eateries) and restaurants. The local food most easily found in this destination ranges from babi guling (suckling pig) to organic food. By drawing a connection between the local food and tourist experience, this research reveals tourist satisfaction and the importance of culinary elements in the development of Balinese dishes in Ubud. In the analysis, the findings are divided into four quadrants describing tourist satisfaction and the importance of culinary elements that refer to nineteen elements. In conclusion, the culinary industry in Ubud has developed fast, and the tourist satisfaction is mainly affected by the efforts of cultural preservation made by the small eateries and restaurants in Ubud.
Film induced tourism is one of the fastest growing sectors in the tourism industry because cinematographic history is able to persuade the audience to travel to places that are used as the setting places of several scenes in a film. This study aims to examine the message of tourism promotion in a teenager romantic film set in Bandung, West Java, entitled ‘Dilan 1990’ which was adapted from a novel by Pidi Baiq of the same title. The data were collected by observing the film using observation tables, as well as audience reviews obtained through internet searches as a reference in interpreting symbols and knowing the audience's reception of this film. The audience’s reviews were taken from various websites including the Internet Movie Database, TripAdvisor, and from several independent travel blogs articles. The analysis used a qualitative descriptive method using three theories, namely, the theory of semiotics, reception, and promotion. The analysis shows that symbols of tourism promotion in the content of the film ‘Dilan 1990’ included the beautiful and clean city of Bandung, Bandung’s natural scenery, and Bandung’s heritage iconic buildings. The positive images of Bandung city were aesthetically presented on the film through well-structured of plot story, scene, and acting, thus make the promotion of Bandung become indirectly powerful. This study also stresses that the ‘Dilan 1990’ not only provide a powerful form of promotion for Bandung city but also has inspired the local government to build new city parks namely ‘Taman Dilan 1’ and ‘Taman Dilan 2’ that boosted the images of Bandung as an attractive city to visit.
The tourism industry is very fast growing nowadays in Desa Adat Seminyak. One of the tourism industries that supports the existence of tourism in Desa Adat Seminyak is the art shop. The existence of art shop invites tourists who visit the area of Seminyak and surrounding areas to shop for various needs at the venue. Usually goods purchased by tourists to be brought as a fruit hand to place of origin. Not infrequently tourists also shop at the art shop for business purposes, because the goods purchased can also be resold in the area of origin. The Art shop in Desa Adat Seminyak is expected to benefit the local community in this village. Therefore most workers are expected to come from the village. Most art shop workers in Desa Adat Seminyak are female workers. This is because working in the art shop does not require heavy power and can set the time because it is not bound by the work time. Female workers are considered very suitable to work in the art shop because it has good selling ability. But not just the ability to sell that must be owned by female workers, another ability that must be owned by female workers is the ability to serve consumers in this case tourists. Good service is needed by female workers so that tourists can comfortably shop at the art shop in Desa Adat Seminyak. One way that can be done to implement good service by female art shop workers is by providing training of service ethics to these workers. The service ethics training model that can be applied to female workers in art shop is in various ways, such as the ethics of foreign-language communication, good-looking ethics and good conduct ethics. Through this devotion is expected to form a good service ethics to female art shop workers so that the quality of service can be good. Good service quality is expected to be able to make a positive impact for the existence of tourism in Desa Adat Seminyak.
Bali is one of spa tourist destinations having various categories of spas and spa treatments, and the most important is the spa therapists. Spa development becomes an interesting phenomenon to be studied when it is associated with an involvement of Balinese women as spa therapists in foreign countries. The world’s demand for Balinese spa therapists has become the motivation of women to work in this area. The work and life of Balinese spa therapists while they are working in foreign countries serve as parameters to know their quality of life, and these parameters are also the main focus of this study. Through in-depth interviews and questionnaires distributed to 20 therapists it was found out that 85 percent of them have revealed an improvement in their quality of life that is influenced by two factors: the material and intimacy factors. The material factor in question refers to the economic improvement of the family as they could earn enough income to cover their family needs. The intimacy factor in question refers to closeness and a sense of solidarity fostered while they are working abroad and the relationship within the family. This study concludes that the most important part of the development of spa in Bali is its female Balinese spa therapists due to the image that Balinese women working as spa therapists are loyal, hard-working and honest making them in demand among tourists who are seeking spa treatments. Being a spa therapist can improve their quality of life, which means that subjectively both material and intimacy factors are the aspects that affect the quality of life of the Balinese spa therapists.
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