Exploring the Tourism Culinary Experiences: an Investigation of Tourist Satisfaction in Ubud

Abstract


 
 
 Food has always been part of people?s life,as it has a major role for people. Food can create a memorable experience, especially for tourists who travel with the purpose of seeking new dishes and experiences. Ubud is one of the best destinations in Bali. It has a lot of warung (small eateries) and restaurants. The local food most easily found in this destination ranges from babi guling (suckling pig) to organic food. By drawing a connection between the local food and tourist experience, this research reveals tourist satisfaction and the importance of culinary elements in the development of Balinese dishes in Ubud. In the analysis, the findings are divided into four quadrants describing tourist satisfaction and the importance of culinary elements that refer to nineteen elements. In conclusion, the culinary industry in Ubud has developed fast, and the tourist satisfaction is mainly affected by the efforts of cultural preservation made by the small eateries and restaurants in Ubud.
 
 

Contribution of Balinese Women in the Development of Creative Tourism in Ubud

“…Berbagai penelitian sebelumnya telah mengkaji peranan serta kontribusi perempuan dalam industri pariwisata secara umum (Alarcón & Cole, 2019;Haslinda, 2019;Susanti, 2020). Penelitian tentang partisipasi perempuan Bali dalam pariwisata juga telah diteliti sebelumnya oleh sejumlah akademisi dalam satu dekade terakhir (Putra, 2020;Suardana, 2010;Yanthy, 2018).…”

“…Cooking Class menjadi salah satu atraksi baru yang turut menjadi magnet Ubud. Menariknya, atraksi baru ini mendukung brand Ubud saat ini sebagai destinasi wisata budaya karena masakan adalah unsur budaya (Pitanatri, 2016;Putra, 2020;Yanthy, 2018).…”

The economic impact of gastronomic tourism: the Ubud food festival

“…Putra et al (2018) mentioned that Ubud gastronomy is influenced by Indonesian triangle gastronomy comprised of culture, history, and food. Most local restaurants in Ubud own their special food preparation technique and service as Ubud community has strong culture and tradition while preparing dishes for religious ceremonial activities (Yanthy, 2018). Ubud district offers typical Balinese cuisines, namely ayam betutu (Balinese roasted chicken), babi guling (roasted suckling pig), and sate lilit (Balinese fish satay) to modern organic food cooked with local ingredients.…”