Social media grow rapidly and encourage people to access the information in a quick way. Turun Tangan is a non-profit organization and used social media as tools to share information and expand its network. As such, a social media training is very needed. The training was conducted in three sections, Digital Literacy Skills seminar, Digital Content Creation training, and Copywriting training. The training was held online and there were 100 Turun Tangan volunteers participated in the program. From the training, they get information about basic digital literacy skills and upgrade their digital skills in creating creative digital content and copywriting.
The process of developing papringan market can't be separated from the concept of turning over a problem into potential one. Which was originally bamboo garden slum then transformed into the local wisdom that accentuates the market and also able to bring back economic capacity of the community. In communication study, there are concept of communication participatory development or strategies partisipatory communication. The communications strategy partisipatory was based on the principles of cooperation activities, and it is important to organizing the community and personal growth. To achieve the effectiveness rural as well as their tourism this concept can be used in the process. So, this research aims to to see how communication participative occurring in rural as well as their market development papringan as tourism. The method that have been used in this research is exploratory study who used in depth interview or indepth interviews. The subject of research or the respondents is the community of the Mata Air community which were in Ngadiprono, Temanggung Central Java. The research results show in the development of Papringan market the process involved the community and it lead by the community of papringan itself. In its implementation every desire of the citizen and a mutual agreement always be included in the experience. To maintain the sustainability of papringan market events, all of the actors that involve in this event have the full or responsibility to control the quality about what is presented to visitors.
Potensi wisata yang berkembang saat ini adalah wisata religi atau yang biasa disebut dengan ziarah. Wisata religi merupakan kegiatan melakukan perjalanan dengan tujuan mendapatkan kenikmatan, kepuasan serta pengetahuan. Tujuan Penelitian ini adalah untuk mengetahui stategi promosi dan spiritual marketing yang digunakan pengelola wisata religi Makam Aulia Gunungpring serta sebagai pariwisata berkelanjutan. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan pengambilan data menggunakan observasi dan wawancara untuk mendapatkan data primer dan sekunder. Teknik analisis data dilakukan dengan cara reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Makam Aulia Gunungpring telah melaksanakan konsep spiritual marketing akan tetapi sudah secara baik. Namun, makam Aulia Gunungpring belum menerapkan strategi pemasaran melalui media sosial guna mendukung kegiatan spiritual marketing. Konsep spiritual marketing menjadi strategi pemasaran pariwisata Gunungpring yang religius dan sarat dengan nuansa budaya. Konsep spiritual marketing memiliki orientasi kepada Allah, sehingga seluruh proses dalam kegiatan pemasaran mengikuti tuntunan Islam.
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