Participatory Communication in the Development of Rural Tourism (Case Study: Temanggung Papringan Market)

Abstract

The process of developing papringan market can't be separated from the concept of turning over a problem into potential one. Which was originally bamboo garden slum then transformed into the local wisdom that accentuates the market and also able to bring back economic capacity of the community. In communication study, there are concept of communication participatory development or strategies partisipatory communication. The communications strategy partisipatory was based on the principles of cooperation activities, and it is important to organizing the community and personal growth. To achieve the effectiveness rural as well as their tourism this concept can be used in the process. So, this research aims to to see how communication participative occurring in rural as well as their market development papringan as tourism. The method that have been used in this research is exploratory study who used in depth interview or indepth interviews. The subject of research or the respondents is the community of the Mata Air community which were in Ngadiprono, Temanggung Central Java. The research results show in the development of Papringan market the process involved the community and it lead by the community of papringan itself. In its implementation every desire of the citizen and a mutual agreement always be included in the experience. To maintain the sustainability of papringan market events, all of the actors that involve in this event have the full or responsibility to control the quality about what is presented to visitors.

The Marketing Strategy and Benefits Analysis of Papringan Market in Indonesia: A Narrative Review of Literature

“…The synthesis of the analyzes conducted from the database is presented as follows. preservative and free of plastic waste is also implemented [10], [11].…”

Communication Participation in Community Empowerment for Energy Independent Tourism Villages in the Pandemic Era

“…In addition, there is a research on the success in the village of Papringan, Temanggung Regency, in building a tourist destination. In practice, they are even truly equal and are not tied to the official structure in the management of the tourism awareness group [8]. As a result, there is no domination in efforts to empower the surrounding community.…”

“…In fact, participation is the spearhead in building a village. As a result, all the people involved feel they own the program and the success rate is expected to be higher [8]. Especially in the Pademi Era like today, another approach is needed in community empowerment.…”