Social media for social movement: A social media training for Turun Tangan Organization

Susanti, Dwi; Dwihantoro, Prihatin; Sandy, Fadillah; Muliawanti, Lintang

doi:10.31603/ce.7673

Cited by 3 publications

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…CTA adalah suatu instruksi atau ajakan agar audiens (website visitors) memberikan respon langsung sehingga menghasilkan konversi atau closing. Bentuk-bentuk CTA bisa sangat bervariasi tergantung pada kebutuhan dan tujuan dari landing page atau sales page yang sangat dipengaruhi oleh segmen atau ceruk pasar, geografis, minat dan banyak faktor lainnya (Hidayah, 2021;Mutoharoh et al, 2022;Susanti et al, 2022). Namun pada umumnya tujuan dari CTA pada akhirnya adalah agar pengunjung website atau leads dapat melakukan aksi yang diinstruksikan dalam tombol (button) CTA seperti "pesan sekarang", "daftar sekarang", "saya berminat", "klik di sini", dll.…”

Section: Call To Action (Cta)unclassified

Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java

Hidayah,

Hermanto,

Suherlan

et al. 2023

J. Pariwisata Pesona.

View full text Add to dashboard Cite

The website is a media that acts as the backbone of digital marketing in a tourism village. As the spearhead of digital media and sales channels, the tourism village website must always be optimized so that it always has a high conversion rate. Copywriting is a technique for writing content in digital media that is widely used practically in increasing conversion rates. This study aims to evaluate the Pandanrejo Tourism Village website as an information base for formulating conversion rate optimization (CRO) at a later stage. This study uses a qualitative approach with several collection methods, namely by conducting interviews with website managers, copywriting experts and website-based information system experts, making direct observations of the Pandanrejo’s website, and reviewing the literature. To produce valid information and results, the data was analyzed by confirming between informants and references to the literature. The results obtained from this study indicate that the Pandanrejo Tourism Village website content does not yet have a touch of copywriting elements through the AIDA formula.

show abstract

Section: Call To Action (Cta)unclassified

Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java

Hidayah,

Hermanto,

Suherlan

et al. 2023

J. Pariwisata Pesona.

View full text Add to dashboard Cite

show abstract

“…Kondisi ini menjadi saran bagi pelaksana untuk juga memberikan pelatihan kepada remaja dimana menjadi sebagai sarana pengaderan. Sosial media menjadi salah satu platform penting dalam pemasaran digital, namun sebelum itu perlu dilakukan proses rebranding atau membangun lagi produk yang sudah ada ke arah yang lebih baru dan fresh (Susanti et al, 2022).…”

Section: Gambar 4 Tampilan Media Sosial Instagram Kwt Mekarsariunclassified

Empowering KWT Mekarsari Bigaran through the ant sugar digital branding program for market expansion

Susanti,

Faizah,

Dwihantoro

et al. 2023

View full text Add to dashboard Cite

The urgency of developing the Bigaran BALKONDES was expanded with the involvement of the Mekarsari Women's Farmers Group (KWT) to produce new products, one of which was Ant Sugar. Currently, KWT Mekarsari does not yet have a concept about the characteristics and advantages of Ismi ant sugar products and there are no plans for a market expansion program via digital platforms. The aim of this service activity is to focus on solving product production and management problems in several stages with the ultimate aim of increasing market share through digital branding and marketing. Service activities are carried out by implementing digital marketing training and social media management and organizational management training. The result of this activity is the availability of a new brand from KWT Mekarsari, namely Gula Semut Mekarsari with new packaging. Apart from that, social media is also available as a digital marketing tool via the Instagram account @gulasemut.mekarsari.

show abstract

“…Secara sederhana, literasi media dapat diartikan sebagai "melek media". Literasi digital berfungsi membentuk kemampuan dalam memahami, menggunakan, memanfaatkan, serta mengkomunikasikan segala informasi dalam bentuk media digital (Susanti et al, 2022).…”

Section: Pendahuluanunclassified

Socialization of social media as a means of building peace culture among the z-generation in Samarinda City

Paramitha¹,

Tyas²

2022

View full text Add to dashboard Cite

The development of modern era must be followed by the development of a mature mindset, especially the use of social media. Today, technological advances have implications for the easy flow of information from all social media platforms. However, this ease has triggered hate speech and led to cyber bullying in the community. On the other hand, social media is also often used as a tool to spread hoax news. Any information from social media must be used to prevent conflict. Therefore, this community service will be carried out as a preventive step to build public understanding of social media, so that it is hoped that social media will become a tool for a culture of peace. The activity is carried out by providing an understanding of how to use social media properly and wisely through the use of the TEPAR formula. The result of the program shows an increase in knowledge related to the use of social media as a means to create a peace culture.

show abstract

Social media for social movement: A social media training for Turun Tangan Organization

Cited by 3 publications

References 0 publications

Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java

Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java

Empowering KWT Mekarsari Bigaran through the ant sugar digital branding program for market expansion

Socialization of social media as a means of building peace culture among the z-generation in Samarinda City

Contact Info

Product

Resources

About