Purpose This paper aims to investigate the environmental marketing orientation of Muslim entrepreneurs and looks at its relationship with environmental marketing and organizational performance in the context of small and medium enterprises in Indonesian. The study also examines the role of religiosity as a moderator on the relationship between environmental marketing orientation and green marketing. Design/methodology/approach The paper is empirical and quantitative in nature. The sample of the study is Muslim entrepreneurs in West Java and Central Java Indonesia. The data were analyzed using descriptive statistics and partial least square analysis. Findings Environmental orientation has a positive relationship with environmental marketing and operational and economic performance. Nonetheless, the study suggests no significant influence of environmental marketing on commercial performance due to “greenwashing” practices. Religiosity appears to moderate the relationship between environmental orientation and environmental marketing practices. Research limitations/implications The lack of papers on Islamic marketing makes the depth of discussion somewhat limited. Practical implications The recommendation of this study provides a new path to the local government in mitigating the issue of environmental destructions occurring because of entrepreneurs’ business practices. This study has demonstrated the importance of cultivating religious values among society and specifically entrepreneurs as moral guidelines to further strengthen ethical behavior while conducting businesses. The government may endorse more teaching hours on Islamic curriculum at school to create the generation of religious entrepreneurs. Social implications The act of preserving the environments while conducting businesses is one form of worship in Islam as such we call for the elaboration and application of strategies to instill the paradigm of excellent merchants among Muslim. Originality/value This paper is the first of its kind which empirically testing the relationship between environmental marketing and firms performance with religiosity as a moderator among Muslim entrepreneurs in Indonesia.

The purpose of this study is to investigate the moderating effect of religiosity on the relationship between green marketing strategy and firm performance in the context of Indonesian small-medium enterprises (SMEs). This study applied the convenience sampling method to survey 235 Muslim entrepreneurs through a self-administrated questionnaire. Data were analyzed using Smart PLS v.3 to test the hypothesis. The result showed that green product, green promotion, and green price have a positive relationship with firm performance. On the other hand, the study found an insignificant relationship between green distribution on firm performance. According to the moderating effect of religiosity, the interaction between green marketing strategy dimensions and religiosity was significantly related to SMEs' performance with the notable exception of green distribution. This present study provides both empirical and theoretical contributions focusing on green marketing in SMEs.

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The aim of this research is to analyze the effects of celebrity endorsement on consumer perception and purchase intention of cosmetic product. The populations in this study were cosmetic users in Purwokerto region. By employing cluster sampling, 120 females who have ever watched cosmetic advertisement were chosen as the sample. The variables of this research were analyzed by using Structural Equation Modeling (SEM). From the analysis results, it was revealed that Trustworthiness had no effect on consumer perception whilePhysical attractiveness and Expertise had positive effect on consumer perception and also consumer perception had positive effect on purchase intention. Those results imply that the company should choose a celebrity endorser who are possesing several aspects such as honesty, trustworthiness, and sincerity in advertising. Beside that, the company should give priority on physical attractiveness of celebrity endorser. Moreover, the company should create promotion through advertising with a celebrity endorser who has various expertises such as knowledgeabout the productsand experience to become a star of cosmetics product

Purpose -This research study attempts to analyze the online shopping orientation of high-school students through social media and the mediating eff ects of social media browsing intention on the relationship between shopping orientation and electronic word of mouth. The authors specifi cally investigated the eff ect of hypothesized variables, including hedonic and utilitarian motivation, social media browsing intention, word of mouth, and purchase intention.Design/Methodology/Approach -Data were collected from senior high-school students. The total sample of 191 senior high-school students was used to test the research model. A conceptual model was proposed to illustrate the relationships between online shopping orientation and social media browsing intention, and how word of mouth infl uences purchase intention.Findings and implications -Research results indicate that specifi c aspects of behavioral orientation, that is, utilitarian and hedonic motivations, have a signifi cantly positive impact on user intention to browse products on social media. Social media browsing intention is linked in a signifi cantly positive manner with word of mouth. Additionally, the mediation analysis approach showed that social media browsing intention mediates the relationship between online shopping orientation and electronic word of mouth. SažetakSvrha -Istraživanjem se nastoji analizirati orijentacija na online kupovinu učenika srednjih škola kroz društvene medije i moderirajući učinak namjere pregledavanja društvenih medija na odnos između orijentacije na kupovinu i elektroničkog marketinga od usta do usta. Autori su konkretnije istražili učinak pretpostavljenih varijabli, što uključuje hedonističku i utilitarnu motivaciju, namjeru pregledavanja društvenih medija, marketing od usta do usta i namjeru kupovine.Metodološki pristup -Podaci su prikupljeni na uzorku učenika viših razreda srednjih škola. Ukupni uzorak za testiranje istraživačkog modela obuhvatio je 191 učeni-ka viših razreda srednje škole. Predložen je konceptualni model kako bi se prikazali odnosi između orijentacije na online kupovinu i namjere pregledavanja društvenih medija te kako marketing od usta do usta utječe na namjeru kupovine.Rezultati i implikacije -Rezultati istraživanja pokazuju da specifi čni aspekti orijentacije ponašanja, i to utilitarna i hedonistička motivacija, imaju značajan pozitivni utjecaj na poticanje namjera korisnika za pregledavanjem proizvoda na društvenim medijima. Namjera pregledavanja društvenih medija značajno je i pozitivno povezana s marketingom od usta do usta. Dodatno, pristup analize učinka medijatora pokazao je da namjera preglePramono Hari Adi, Faizal Wihuda, Wiwiek Rabiatul Adawiyah 40Vol. 29, No. 1, 2017, pp. 39-57 Limitations -One shortfall of the study was its narrow scope. The conceptual framework of the research was tested on senior high-school students. This limited sampling frame may aff ect the generalization of fi ndings.Originality -This paper provides valuable insights to marketers of the attitude of you...