Making Local Product Attractive: The Role of Indigenous Value in Improving Market Performance

Setyawati, Harini Abrilia; Suroso, Agus; Adi, Pramono Hari; Adawiyah, Wiwiek Robiatul; Helmy, Irfan

doi:10.30892/gtg.29228-503

Cited by 4 publications

(8 citation statements)

References 32 publications

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“…Previous research considers that the attractiveness of local products is less desirable because local consumers have a higher preference for imported products (Ayob & Hussain, 2016). It is a challenge for local handicraft SMEs to get attention from local and international consumers through the uniqueness of product attractiveness (Harini Abrilia Setyawati et al, 2020). Previous researchers said that product innovation associated with indigenous culture could produce higher emotional value for consumers (Chen et al, 2017).…”

Section: Indigenous Product Creativitymentioning

confidence: 99%

“…Previous research assessed that the attractiveness of local products was less desirable because of a higher preference for imported products (Ayob & Hussain, 2016). The challenge for local handicraft SMEs is to have added value through the unique attractiveness of the product (Harini Abrilia Setyawati et al, 2020). Previous research on innovation emphasizes product creativity in general; minimal research emphasizes indigenous culture-based innovation.…”

Section: Introductionmentioning

confidence: 99%

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Business Development Strategy Based on Indigenous Product Creativity (Case Study on Craft-Industry Palm Oil Waste in Rokan Hilir, Riau)

Mardatillah

Rosmayani

Prayuda

2022

IC-EBGC

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This study aims to analyze business development strategies based on indigenous product creativity (a case study on the woven craft industry of palm oil stick waste in Rokan Hilir, Riau). A qualitative case study approach was used and analyze data Focus Group Discussion. Observations and interviews In-depth research was carried out on informants using a purposive sampling technique, with as many as six people consisting of craftsmen, government officials, and consumers. The results showed that the competitive strategy for developing the industry had high heterogeneity potential with value advantages based on indigenous product creativity. However it is still necessary to apply a penetration strategy to knowledge sharing capabilities so that innovation can be more optimal. The implication of this research is to provide empirical strategy development and development of the concept of market development strategy theory based on indigenous knowledge. Keywords: business strategy; innovation; indigeneous product; creativity

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Section: Indigenous Product Creativitymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Business Development Strategy Based on Indigenous Product Creativity (Case Study on Craft-Industry Palm Oil Waste in Rokan Hilir, Riau)

Mardatillah

Rosmayani

Prayuda

2022

IC-EBGC

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“…There are only a few studies that specifically examine the experience of city brands. Dealing with something found in a city, a tourist destination, some researchers write tourist experiences (Fedorchenko et al, 2020;Setyawati et al, 2020). The experience given to tourists must be unforgettable (Dashper, 2020;Sterchele, 2020;Stienmetz, 2020).…”

Section: Tourism Experiencementioning

confidence: 99%

City Branding and Its Variables: The Evidence From Indonesia

Miftahuddin¹,

Hermanto²,

Raharja³

et al. 2021

GTG

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This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia. This research method uses a quantitative approach with online surveys design, namely by taking a sample from a population and using a questionnaire to collect data. The main thing is that there is a hypothesis that will be tested for truth in this study. The survey questionnaire used is the Ministry of Education and Culture survey form. The research sample was conducted on 181 visitors to Bandung Barat, Indonesia. Structural equation modelling in this study uses a partial least square (PLS) structure. The research findings show city brand attractiveness and tourism experience on city brand equity through city brand attitude. This study produces a new model, namely, city brand attitude as a moderating variable that plays an essential role in building city brand attractiveness and tourism experience, which have the tourists primary preference. The tourist of Bandung Barat to be used as an affirmation of the identity of a vital city branding compared to other cities.

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“…Previous studies have shown a preference for imported products over local ones, suggesting that local products are less desirable [1]. This challenges the local craft industry to add value through unique product appeal [2]. While past research on innovation has emphasized product creativity, there has been little focus on innovation based on indigenous culture.…”

Section: Introductionmentioning

confidence: 99%

Sustainability of Business Strategy Based on Indigenous Product Creativity in the Weaving Industry of Palm Oil Waste in Riau, Indonesia

Mardatillah,

Rosmayani,

Prayuda

2023

IJSDP

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This study analyzes knowledge management and innovation based on indigenous product creativity to achieve a sustainable competitive advantage. The unit of analysis in this study was the artisans of the woven handicraft industry from palm oil stem waste, totaling 50 respondents using a census sampling of the entire population. The analysis tool of this research uses SEM PLS. The results of this study indicate that knowledge management and innovation affect sustainable competitive advantage with indigenous product creativity as mediation in the woven handicraft industry from waste palm oil stems. The findings succeeded in filling the gap in previous research that the heterogeneity of company resources is getting higher to achieve sustainable competitive advantage due to the indigenous factor of creativity as a mediation that can provide added value different from competitors. This research implication contributes to developing strategic management science with a resource approach with empirical evidence that original product creativity is a substantial intermediary variable to achieve sustainable competitive advantage. The practical implication of this research is that business actors in the palm oil stem waste industry must pay more attention to their knowledge resources and product innovation on indigenous product creativity.

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Making Local Product Attractive: The Role of Indigenous Value in Improving Market Performance

Cited by 4 publications

References 32 publications

Business Development Strategy Based on Indigenous Product Creativity (Case Study on Craft-Industry Palm Oil Waste in Rokan Hilir, Riau)

Business Development Strategy Based on Indigenous Product Creativity (Case Study on Craft-Industry Palm Oil Waste in Rokan Hilir, Riau)

City Branding and Its Variables: The Evidence From Indonesia

Sustainability of Business Strategy Based on Indigenous Product Creativity in the Weaving Industry of Palm Oil Waste in Riau, Indonesia

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