This research is done on the UMKM retail in Kebumen Regency, by the title “The influence of entrepreneurship and market orientation to performance by competitive advantage as mediation and it is moderated by the perception of environment uncertainty†The purpose of this research is testing the influence of entrepreneurship and market orientation to performance by competitive advantage as mediating and the perception of environment uncertainty as moderating variable. This research is quantitative approach using survey method. The number of respondents is 100 shop owners in Kebumen regency which is determined by using Slovin’s formula. Analysis’s device that used is “Partial Least Square†From the result of this research and data analysis can be concluded that entrepreneurship orientation gives positive impact to market orientation, entrepreneurship orientation gives positive impact to competitive advantage, market orientation does not influence to competitive advantage, entrepreneurship orientation does not influence to performance, market orientation does not influence to performance, competitive advantage does not influence to performance, entrepreneurship and market orientation does not affects to relation performance and competitive advantage and perception of environment uncertainty which does not moderating the relation of competitive advantage and performance.
Tujuan penelitian ini adalah untuk mengetahui pengaruh Sales Promotion, Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying pada e-commerce Shopee sehingga nantinya dapat menjadi referensi dalam dunia e-commerce Penelitian dilakukan di Kebumen dengan sampel sebanyak 100 responden. Variabel yang digunakan dalam penelitian ini meliputi Sales Promotion, Hedonic Shopping Motivation dan Shopping Lifestyle sebagai variabel independen atau variabel bebas dan Impulse Buying sebagai variabel dependen atau variabel terikat. Data yang digunakan dalam penelitian ini adalah data primer, diperoleh dari hasil jawaban responden yang dikumpulkan dengan bantuan kuisioner. Metode pengambilan sampel menggunakan dengan Tehnik non probability sampling yang digunakan dalam penelitian ini yaitu dengan tehnik purposive sampling yaitu teknik untuk menentukan sampel dengan pertimbangan tertentu. Metode analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, tahap analisa menggunakan Regresi Linear Berganda dan pengujian hipotesis. Dengan bantuan program SPSS 25 for windows. Hasil penelitian ini menunjukkan bahwa variabel Sales promotion, Hedonic Shopping Motivation dan Shopping Lifestyle mempunyai pengaruh yang signifikan terhadap Impulse Buying pada e-commerce Shopee baik secara parsial atau simultan
Background and purpose: The hospitality industries need to create benevolent work environment and social activities that stimulate frontline service employees (FLEs) innovative behavior. Drawing on social capital theory, this study aims to examine the influence of workplace friendship on promoting FLEs’ innovative service behavior. This study also examines the mediating role of knowledge sharing process (knowledge collecting and knowledge donating) on the relationship between workplace friendship and FLEs’ innovative service behavior.Design/Methodology/Approach: For data collection, the convenience sampling method is applied to survey 163 frontline employees in 3- and 4-stars tourist hotels located in Yogyakarta, Indonesia. The present study performed structural equation modelling (PLS-SEM) software Smart-PLS v3.0 to test the hypotheses.Results: The result showed that workplace friendship has significant influence on FLEs’ innovative service behavior. Also, this study empirically found that workplace friendship influence FLEs’ innovative service behavior directly and indirectly trough knowledge collecting. Interestingly, knowledge donating has insignificant effect on FLEs innovative service behavior.Conclusion: We conclude that workplace friendship could create a favorable work environment that fostering FLEs innovative service behavior trough knowledge sharing process. Therefore, this research adds to the body of knowledge by pointing out the influence of workplace friendship and knowledge sharing process on FLEs innovative service behavior. This present study also provides the human resource practice regarding how to nurturing workplace friendship that stimulates FLEs innovative work behavior.
The purpose of this study is to investigate the moderating effect of religiosity on the relationship between green marketing strategy and firm performance in the context of Indonesian small-medium enterprises (SMEs). This study applied the convenience sampling method to survey 235 Muslim entrepreneurs through a self-administrated questionnaire. Data were analyzed using Smart PLS v.3 to test the hypothesis. The result showed that green product, green promotion, and green price have a positive relationship with firm performance. On the other hand, the study found an insignificant relationship between green distribution on firm performance. According to the moderating effect of religiosity, the interaction between green marketing strategy dimensions and religiosity was significantly related to SMEs' performance with the notable exception of green distribution. This present study provides both empirical and theoretical contributions focusing on green marketing in SMEs.
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