The purpose of this study is to investigate how changes in fiscal policy and monetary policy have impacted economic expansion in Indonesia. Spending by the government, tax rates, the rate at which banks open new accounts, and the total amount of money in circulation are the variables that were investigated in this study. This study takes a quantitative approach, and the analytical method that is employed is multiple linear regression using secondary data on economic growth from 2013-2022. The data for this study was collected from the United States Department of Commerce. The study's conclusions indicate that taxes and the amount of money in circulation impact Indonesia's economic growth, but neither government spending nor interest rates on BI deposits do. Additionally, how government expenditure, taxes, interest rates, and the amount of money in circulation affect economic growth. It is 99.66%. As a result, while making future decisions about the economy, the government will need to take into account both kinds of policies in a comprehensive manner.
Dampak pandemi virus corona (covid-19) sangat terasa disegala sendi kehidupan masyarakat khususnya didunia bisnis dan perekonomian UKM. Dalam waktu yang cukup singkat, strategi pemasaran pun berubah terlebih ketika diberlakukan social distancing dan Pembatasan Sosial Berskala Besar (PSBB), pemasar harus putar otak untuk bisa memasarkan produk atau jasa mereka ke konsumen sebagai strategi bertahan di tengah pandemi. Para pelaku bisnis mengoptimalkan pemasaran online sebagai sarana komunikasi dengan target konsumennya.Tujuan dari dilakukannya Kegiatan Pengabdian Masyarakat melalui Pelatihan Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK Pawiyatan Surabaya adalah memberikan wawasan akan pentingnya melakukan pemasaran online dengan memanfaatkan market place dan strategi meningkatkan penjualan di masa pandemi covid 19. Selain dari STIESIA selaku pelaksana kegiatan pengabdian masyarakat ini, pelatihan yang dilakukan juga melibatan mitra yaitu PT. Shopee Indonesia.Hasil yang diperoleh dari kegiatan pelatihan ini adalah peningkatan pemahaman mitra terhadap pemasaran online dengan memanfaatkan market place dan strategi meningkatkan penjualan, dalam rangka meningkatkan omset penjualan yang dihasilkan.
The purpose of this study was to empirically examine the effect of product quality on consumer brand image, the effect of marketing communication on consumer brand image, and the effect of brand image on loyalty. This study uses primary and secondary data sources obtained directly by distributing 100 questionnaires to respondents. The sampling method is non-probability with a pirposive sampling technique. The criteria for respondents are male, the research method uses SEM (Structural Equation Modeling) analysis. The findings of this study are, The first hypothesis which states that product quality affects brand image and is proven significantly, the second hypothesis which states that marketing communication affects brand image is not proven significantly, the third hypothesis which states that brand image affects customer loyalty is proven significantly
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