The Covid-19 pandemic has heightened public interest and awareness of the importance of living sustainably while sparked interest in businesses that make "good" use of their green marketing campaign. Indeed, green marketing has gained wide acceptance within the business world as a viable competitive strategy to grab and win customers' attention in the marketplace. This research sought to investigate how the green advertising environmental claims affect consumers' trust in the green advertisement. The mediating role of involvement was examined. Data from 185 respondents in Malaysia were collected and analysed using SPSS. Adapted scales were used to measure environmental claims, environmental involvement, and trust and their relationships were tested using PROCESS macro and SPSS. The findings revealed that environmental claims had a significant direct and indirect effect on consumers' trust via environmental involvement. Environmental involvement partially mediated the relationship between environmental claims and consumers' trust toward the green advertisement. Results indicate that environmental claims did enhance consumers' trust in green advertisements. Moreover, consumers with deep environmental concerns had higher trust in the green advertisement if the advertising (environmental) claims included relevant facts and were executed correctly. The results of this study can be used as a reference for future research of consumers' attitudes toward green marketing/advertising and the types of advertising execution in green marketing. Furthermore, the findings of this study also add to the growing body of knowledge about green marketing in developing countries like Malaysia, which has a large potential market for green products. This study is limited to only two constructs, many variables such as advertising's execution techniques and media strategies can be included for future research directions.

This research sought to investigate how academics with a protean career attitude perceived success in their academic career. The role of perceived employability was examined by distinguishing between external and internal employability perceptions. Data from 288 academics working in Malaysian universities were collected and analysed using structural equation modelling. The findings revealed that a protean career attitude had no significant direct relationship with career success; rather, it had an indirect effect on success via perceived employability. Both external and internal perceived employability fully mediated the relationship between protean career attitude and career success, with perceived external employability having a stronger direct and mediating effect on academic career success. This study suggests that academic staff depend upon external employment opportunities to pursue success in academia. The implications of study findings are discussed, along with limitations and future research directions.

No abstract

China has placed significant importance on the development of a circular economy and achievement of sustainable prosperity. It employs multiple fiscal and tax policies to facilitate clean production and improve resource efficiency by fostering corporate green innovation. Policy signalling boosts companies’ external funding, including debt and equity. As such, this research focuses on how government subsidies and tax incentives influence corporate green innovation efficiency, accounting for the mediating roles of debt financing and equity financing. Under the SBM model, we utilise the Luenberger index to quantify green innovation efficiency. In addition, the fixed-effect regression with 19,228 firm-year observations from 3549 firms between 2015 and 2021 is used. Based on empirical findings, government subsidies reduce green innovation efficiency, while tax incentives increase it. In addition, debt financing mediates the association between tax incentives and corporate green innovation efficiency. Furthermore, government subsidies and tax incentives play more significant roles in non-state-owned enterprises (non-SOEs) and for businesses in growing and mature stages than other listed firms. To improve access to external financing and green innovation efficiency, it is suggested that the government implement various government subsidies or tax incentives according to business characteristics, with each company applying policies customised to its specific circumstances.

No abstract

Advances in technology have made mobile phones develop into smartphones. It is undeniable that the smartphone has brought many benefits to users and has become an indispensable part of our daily work. This situation reflects the consumer nowadays hard to ignore the value of the smartphone. Hence, smartphone developers need to understand the value of smartphones, especially for immature groups such as youth in Malaysia. This is because values that are perceived as positive will drive positive results or vice versa. Unfortunately, far too little attention being stressed on this issue. Therefore, the current study is aimed to examine the relationship between perceived value and customer satisfaction in the context of youth smartphone users. Besides, the study also inspects the moderating effect of gender on the relationship between perceived value and customer satisfaction. In terms of data collection, a complete set of data received from 306 respondents via snowball sampling and analyzed by Statistical Package for the Social Sciences. The multiple regressions analysis result revealed all the five dimensions of perceived value have a positive influence on customer satisfaction. However, the social value was confirmed has a negative and significant effect on customer satisfaction. The moderated regression analysis results indicated that male is satisfied when they perceived high monetary value of the smartphone meanwhile female is satisfied with the smartphone when they perceived high emotional value acquired from using the brand

No abstract

Investing in retirement planning is vital to prepare for life after the retirement period when there is no active income. This is because relying solely on saving or pension fund is not enough to sustain future retirement period due to an increment of life expectancy, inflation, and living costs. This paper aims to help Generation Y and parties involved understand the behavioral trait and psychological biases taking a role in influencing their intention to invest for retirement in Malaysia. The study also helps Generation Y to recognize the importance of early retirement preparation. The paper is written according to the knowledge of financial planning, retirement planning, and investment planning. 500 survey questionnaires were distributed both physically and online, and only 240 responses collected. After data prescreening, 232 responses were valid to use for further analysis. Findings revealed that subjective norms, attitude, pension knowledge, and trust towards online financial service have a positive impact on the intention of Generation Y to actively invest for retirement. Subjective norm was the most important factor, whereas trust was the least important factor. Overall, an individual's behavioral traits play a huge role in positively influencing Generation Y's intention to invest in Malaysia's retirement fund. Generalizations of these findings are expectedly limited Gen Y in Klang Valley; it does limit the generalizability of the results for all people in Malaysia. Despite limitations, the results can provide some theoretically and practically implications whereby financial companies and the policymaker should focus on promoting the investment in retirement planning for all people in Malaysia but not limited to Gen Y.