The Covid-19 pandemic has heightened public interest and awareness of the importance of living sustainably while sparked interest in businesses that make "good" use of their green marketing campaign. Indeed, green marketing has gained wide acceptance within the business world as a viable competitive strategy to grab and win customers' attention in the marketplace. This research sought to investigate how the green advertising environmental claims affect consumers' trust in the green advertisement. The mediating role of involvement was examined. Data from 185 respondents in Malaysia were collected and analysed using SPSS. Adapted scales were used to measure environmental claims, environmental involvement, and trust and their relationships were tested using PROCESS macro and SPSS. The findings revealed that environmental claims had a significant direct and indirect effect on consumers' trust via environmental involvement. Environmental involvement partially mediated the relationship between environmental claims and consumers' trust toward the green advertisement. Results indicate that environmental claims did enhance consumers' trust in green advertisements. Moreover, consumers with deep environmental concerns had higher trust in the green advertisement if the advertising (environmental) claims included relevant facts and were executed correctly. The results of this study can be used as a reference for future research of consumers' attitudes toward green marketing/advertising and the types of advertising execution in green marketing. Furthermore, the findings of this study also add to the growing body of knowledge about green marketing in developing countries like Malaysia, which has a large potential market for green products. This study is limited to only two constructs, many variables such as advertising's execution techniques and media strategies can be included for future research directions.
This research sought to investigate how academics with a protean career attitude perceived success in their academic career. The role of perceived employability was examined by distinguishing between external and internal employability perceptions. Data from 288 academics working in Malaysian universities were collected and analysed using structural equation modelling. The findings revealed that a protean career attitude had no significant direct relationship with career success; rather, it had an indirect effect on success via perceived employability. Both external and internal perceived employability fully mediated the relationship between protean career attitude and career success, with perceived external employability having a stronger direct and mediating effect on academic career success. This study suggests that academic staff depend upon external employment opportunities to pursue success in academia. The implications of study findings are discussed, along with limitations and future research directions.
China has placed significant importance on the development of a circular economy and achievement of sustainable prosperity. It employs multiple fiscal and tax policies to facilitate clean production and improve resource efficiency by fostering corporate green innovation. Policy signalling boosts companies’ external funding, including debt and equity. As such, this research focuses on how government subsidies and tax incentives influence corporate green innovation efficiency, accounting for the mediating roles of debt financing and equity financing. Under the SBM model, we utilise the Luenberger index to quantify green innovation efficiency. In addition, the fixed-effect regression with 19,228 firm-year observations from 3549 firms between 2015 and 2021 is used. Based on empirical findings, government subsidies reduce green innovation efficiency, while tax incentives increase it. In addition, debt financing mediates the association between tax incentives and corporate green innovation efficiency. Furthermore, government subsidies and tax incentives play more significant roles in non-state-owned enterprises (non-SOEs) and for businesses in growing and mature stages than other listed firms. To improve access to external financing and green innovation efficiency, it is suggested that the government implement various government subsidies or tax incentives according to business characteristics, with each company applying policies customised to its specific circumstances.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.