The advancement of digital technologies such as electronic devices, information systems, mobile or internet technologies, etc., which is presently known as the Fourth Industrial Revolution, generates real opportunities for organizations to focus their activities on core competencies and achievable goals. It was inevitable for human resource management (HRM) to adopt such an advancement that drastically influenced businesses’ work and management. Digital technology has caused the total re-evaluation and improvement of the procedures and systems concerning different capacities throughout businesses, and the HR role is not an exception. Therefore, this study aims to investigate the impact of digitalization technologies on HRM practices in the automotive manufacturing industry in Malaysia. Recruitment and selection, training and development, and performance appraisal and compensation are the main HRM practices identified as independent variables. A total of 203 respondents were selected for an online survey among employees in the automotive manufacturing industry in Pekan, Pahang. The results show a significant relationship between digitalization technologies and all human resource practices addressed in this study except compensation where the data was obtained and examined using IBM SPSS (Version 27) statistical software. The findings of the study revealed that HRM practices have a significant association with digitalization technologies and, occasionally, with the current and future needs of industrial revolution in manufacturing the industry; further studies can widen their scope to other industries in making Malaysia a developed nation holistically from political and socio-economic perspectives.
The aim of this study is to examine relationship value and relationship quality, and its effect on customer loyalty in the context of relationship marketing. Four key relationship value variables of economic value, service value, relational value and social value are examined in this study. The study focuses on the Malaysian telecommunication industry and based on the business-to-customer environment. The structural equation modelling technique is used to empirically test the proposed hypotheses using a sample of 350 customers collected by a questionnaire survey. The results showed that three relationship value variables of economic value, service value, and social value have significantly influenced relationship quality. Customer loyalty is significantly affected by relationship quality. There is no significant effect of relational value and relationship quality. The contribution of this paper is twofold. From a theoretical perspective, the social exchange theory is used to explain and conceptualize relationship marketing paradigms. It offers both a conceptual foundation and empirical-based evaluation of customer loyalty through the context of relationship value and relationship quality. The relationship value dimensions of economic value, service value, and social value is the antecedent to relationship quality, which lead to customer loyalty. In the practical perspective, the findings proposed that the telecommunication service providers should focus on relationship value through providing better value for money packages, innovation of services and improve social interaction with customers to build stronger relationship quality and achieve customer loyalty.
Purpose The efficiency of unit trust (UT) funds from quite number of contexts across the globe has been highlighted in previous literature. Yet, there is dearth of research that empirically investigates the factors that influence the selection of UT funds by retailers, particularly in the Malaysian setting. This paper aims to narrow this research gap, whereby perception of past performance, perception of funds’ commitment to Shari’ah compliance, perception of funds’ size and perception of risk tolerance are hypothesized to exert statistically significant influences on the selection of UT funds by retail investors in Malaysia. Design/methodology/approach The empirical study uses a quantitative research approach whereby survey data have been sampled from 140 retail investors from around Malaysia, using simple random sampling technique. Data analysis has been carried out using multiple regression analysis employing SPSS version 20.0. Findings The empirical research finds that perceptions of fund size and Shari’ah compliance significantly influence the selection of UT among retail investors in Malaysia. However, there were no enough evidences to support the claims that perceptions of past performance and of risk tolerance influence the selection of UT among Malaysian retail investors. Research limitations/implications This research is cross-sectional and uses data from Malaysia only. Practical implications The findings from this research will have enormous implications for policymakers in the accounting and finance sectors of government and private financial institutions and for individual professional Malaysian investors. In particular, investors in Malaysia and potential investors abroad may be enlightened by the findings of this research. Again, Islamic financial institutions may use the findings to boost their performance improvement interventions, thus, having clear evidence of the actual factors that influence retailers in the Malaysian setting. Originality/value To the best of the authors’ knowledge, this research is among the pioneering research works that empirically explores the factors that influence Malaysian retailers to invest in UT funds. This research is expected to stimulate further research in this novel area.
PurposeSocial media engagement is widely used by the higher education institutions (HEIs) to improve brand performance through brand image and brand loyalty. This study focusses on the effect of social media engagement on relationship quality and brand performance in the higher education marketing (HEM) context. Social media engagement dimensions comprising social interaction, sharing of information, surveillance and information quantity are tested as antecedents to relationship quality. Relationship quality is examined as antecedents to brand image and brand loyalty.Design/methodology/approachData are obtained through survey questionnaire from 410 undergraduate and postgraduate students from six HEIs in Malaysia. Structural equation modelling was applied for data analysis.FindingsThe findings of this study reveal that social interaction, sharing of information, surveillance and information quantity have positive effect on relationship quality. Relationship quality has significant positive influence on brand image and brand loyalty, respectively.Originality/valueThe study contributes to the extension of social exchange theory through the development of an integrative framework of social media engagement (exchange) needed for improving relationship quality (relational responses) and brand performance (behavioural outcomes) in the HEM.
Purpose: The aim of this study is to assist the Malaysian electronics companies in reducing the non-value added practices and in return, will minimize the cost and improves productivity with the use of the fingerprint system. Methodology: This study uses a quantitative research approach and data were sampled from 137 front-line employees using simple random sampling technique. Result: The empirical findings of the study confirm that perceived usefulness and perceived ease of use significantly affect the intention to use the fingerprint system. However, there was not enough evidence that relative advantage has any effect on the intention to use the system. Implications: The study results affirmed that business organizations, especially electronic companies should transform their use of conventional attendance system to fingerprint system in improving efficiencies and effectiveness within the human resource practices.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.