Abstract:Advances in technology have made mobile phones develop into smartphones. It is undeniable that the smartphone has brought many benefits to users and has become an indispensable part of our daily work. This situation reflects the consumer nowadays hard to ignore the value of the smartphone. Hence, smartphone developers need to understand the value of smartphones, especially for immature groups such as youth in Malaysia. This is because values that are perceived as positive will drive positive results or vice ve… Show more
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