Purpose This paper aims to research how technology transfer occurs, based on the Schumpeterian approach to innovation trilogy focusing on the interaction between the university and the company. Design/methodology/approach The methodology used for this study was the analysis of two cases with an exploratory and qualitative approach. The case study subjects were two Brazilian universities: University of Campinas (UNICAMP) and University of Vale do Rio dos Sinos (UNISINOS). Semi-structured interviews were used as the data collection technique, whereas content analysis was used as the analysis technique. Findings The main results showed the need of companies and universities to understand that working in collaborative technology research contributes to the transformation of applied research into technological innovations that can transform society. Research limitations/implications The research’s limitations were the unfeasibility of studying the government helix, the lack of clear and established processes within universities so that a comparison between the cases would be possible and the lack of access to technology contracts, as they are considered confidential. In addition, the use of two cases is considered a limitation, as it is not possible to generalize the conclusions pointed out by the study. Originality/value With this research, the authors were able to conclude that the university–industry interaction process has been improving, but it still needs to advance in organizational aspects. Some of the aspects to be considered are the adjustments for the institutions’ internal policies, the existing negotiations, the researchers’ behavior regarding the dissemination of the innovation culture and the performance of the technological innovation centers, which gradually are being trained to work in the market as well as in the university. It is necessary that primarily companies and universities understand that they must join efforts in collaborative technological research, so that the financial resources invested are not only accepted as published articles in qualified journals but also turn into technological innovations accepted by the market. All this investment must return as new products, services and technologies that generate local, regional, national and even international impact, implementing new types of businesses and new markets and yielding an economic impact in the country, thus generating innovation and social well-being.
The analysis of development of innovation in services starts from the interaction of different actors. This research aimed to identify the dynamics of the mobilization of preferences and capabilities of different actors (political decision-makers, users and servers) in the development of the final characteristics of the service and, consequently, of the innovation in the public health context of a municipality located in the south of Brazil. Was carried out analysis of data from descriptive and inferential statistics of case study. The main results highlight the preponderance of the operation of server capacity for mobilization of different types of innovation, and consequently the production of the final characteristics of the health service. In this context, service innovation can finally be taken as the endogenous decisionmaking process of the organizations that make up the sector and that derive from the very nature of health services. Finally, we described the limitations and future research opportunities.
Purpose-This paper aims to research how technology transfer occurs, based on the Schumpeterian approach to innovation trilogy focusing on the interaction between the university and the company. Design/methodology/approach-The methodology used for this study was the analysis of two cases with an exploratory and qualitative approach. The case study subjects were two Brazilian universities: University of Campinas (UNICAMP) and University of Vale do Rio dos Sinos (UNISINOS). Semi-structured interviews were used as the data collection technique, whereas content analysis was used as the analysis technique. Findings-The main results showed the need of companies and universities to understand that working in collaborative technology research contributes to the transformation of applied research into technological innovations that can transform society. Research limitations/implications-The research's limitations were the unfeasibility of studying the government helix, the lack of clear and established processes within universities so that a comparison between the cases would be possible and the lack of access to technology contracts, as they are considered confidential. In addition, the use of two cases is considered a limitation, as it is not possible to generalize the conclusions pointed out by the study. Originality/value-With this research, the authors were able to conclude that the university-industry interaction process has been improving, but it still needs to advance in organizational aspects. Some of the aspects to be considered are the adjustments for the institutions' internal policies, the existing negotiations, the researchers' behavior regarding the dissemination of the innovation culture and the performance of the technological innovation centers, which gradually are being trained to work in the market as well as in the university. It is necessary that primarily companies and universities understand that they must join efforts in collaborative technological research, so that the financial resources invested are not only accepted as published articles in qualified journals but also turn into technological innovations accepted by the market. All this investment must return as new products, services and technologies that generate local, regional,
A preocupao dos varejistas com a experincia do consumidor no ambiente de loja evidencia o emprego de tcnicas sempre mais avanadas, visando criar experincias interessantes para os consumidores no ambiente de loja. Estes esforos, no entanto, podem, por vezes, no estar alinhados com as demandas dos consumidores, os quais revelam que suas experincias em loja, em grande medida, so influenciadas por valores tradicionais. O presente estudo tem como objetivo analisar como a experincia do consumidor no varejo tem sido discutida em publicaes nos principais peridicos da rea. Foi realizada a anlise bibliomtrica da produo cientfica sobre experincia do cliente e experincia do consumidor no varejo. A opo pela bibliometria decorre da crescente necessidade de avaliar os avanos e o desenvolvimento da cincia e da tecnologia, nas diversas reas do conhecimento. Observou-se relevante concentrao das publicaes nos anos mais recentes, em especial em 2013, o que demonstra a crescente preocupao dos estudiosos de marketing com o comportamento do consumidor no ambiente de varejo. A experincia do consumidor como uma rea de pesquisa vem ganhando espao nos peridicos e se mostrando como uma rea importante de estudo para o marketing de servios, em especial no varejo. Com o amadurecimento desse campo de estudo, surgem novas tendncias de pesquisa e ampliao do escopo de anlise do comportamento do consumidor. Conhecer as recentes descobertas empricas trazidas pelos estudos poder criar novo espao de discusso, embasado em elementos concretos, estudados, analisados e estruturados.
RESUMOOs alunos do programa de mestrado em administração da Universidade de Caxias do Sul são estimulados pelos professores e também percebem a necessidade em desenvolver um planejamento para o desenvolvimento da dissertação, o trabalho que será qualificado na primeira etapa e defendido na segunda etapa, e que contenha um cronograma pré-estabelecido com metas, atividades e entregas, alinhado com o Orientador responsável. Contudo há dificuldades em estruturar esse planejamento devido ao desconhecimento de quais ferramentas e técnicas necessárias seriam utilizadas nesse processo para montar o plano, que estaria abrangendo as situações decorrentes do programa de mestrado, e contemplando uma previsão de datas assertiva, com a flexibilidade necessária para alterações durante o percurso da execução. Portanto o objetivo desse artigo será apresentar o modelo padronizado desenvolvido para o planejamento através de gerenciamento de projetos utilizando o método de estudo de caso exploratório empírico em conjunto com as boas práticas de Gerenciamento de Projetos contidas no Guia PMBOK (2013) do PMI, e com a ferramenta Opensource OpenProject V. 1.4 para a definição, manutenção e controle do cronograma e dos recursos.Palavras-chave: Planejamento; Dissertação de mestrado; Gerenciamento de projetos. INTRODUÇÃOA dissertação é um trabalho em forma de pesquisa a ser desenvolvido durante o programa de mestrado, também conhecido como pós-graduação stricto senso, para obter-se o título de Mestre na área em que foi estudado. Esse trabalho deverá ser submetido a uma apresentação para qualificação no primeiro ano, e que somente após a validação e aprovação na primeira etapa, será possível continuar a pesquisa no segundo ano a fim de que seja avaliado na banca com a apresentação da defesa.Conforme preconiza o programa de pós-graduação em administração da Universidade de Caxias do Sul -UCS -PPGA, contexto em que o trabalho deste artigo está inserido, o tipo de dissertação ou tese instigam os estudantes a realizarem uma investigação rigorosa, contribuindo assim para o adiantamento dos conhecimentos em gestão e à sua transferência no meio organizacional. Esta orientação permite assegurar a pertinência da investigação para o mundo da gestão.O referido programa tem como principal característica em estabelecer um equilíbrio perfeito entre o mundo acadêmico e o mundo empresarial, interagindo com o setor público e privado, na geração e difusão de conhecimentos relevantes e aplicados ao seu contexto, buscando, de forma científica, a produção endógena de soluções que tornem o processo de desenvolvimento regional positivo e sustentável (PPGA-UCS website, 2016). Contudo a questão que ressalta é: O aluno acadêmico da pós-graduação tem total propriedade tanto para organizar-se no desenvolvimento da pesquisa da dissertação, quanto para atender as demais exigências do programa de mestrado?Neste artigo estaremos disponibilizando um modelo com o método para desenvolver o planejamento da dissertação de mestrado, a ser utilizado para o programa de pós-gradu...
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