Product, process, marketing and organizational innovation in industries of the flat knitting sector

Ganzer, Paula Patrícia; Chais, Cassiane; Olea, Pelayo Munhoz

doi:10.1016/j.rai.2017.07.002

Cited by 52 publications

(40 citation statements)

References 7 publications

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“…In a competitive industrial environment, entrepreneurs factors of batik industry have an important role to increase economic efficiency. Innovation is not limited to largescale companies that generally have research and development (R & D) divisions, however small scale businesses such as Batik SMEs also require innovation activities (Karabulut, 2015;Ganzera et al, 2017;Ismail et al , 2014;Charoenrat et al, 2013;de Jorge, and Suárez, 2011). SMEs benefit organizations flexibility in responding to environmental change, but most SMEs have lack of access and innovation capacity due to resource constraints and economies of scale (Acs et al 2008), including in doing development of cooperation and strategic alliances (Acs et al, 2008;Ahn et al, 2015;33-34).…”

Section: Introductionmentioning

confidence: 99%

Batik SMEs Efficiency and Entrepreneurship Role in Innovation

Kurniati

Prajanti

2018

jejak

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In the long term, batik SMEs to compete in the local and global markets can not only rely on production capabilities rooted in local sources of uniqueness, but must have efficiency of economies scale for resource access and innovation. In a competitive environment, entrepreneurs in the batik industry have an important role to improve the efficiency. This study analyzed the role of entrepreneurs in the economic efficiency. This study applies production model to describe the entrepreneurs role on economic efficiency. The study was conducted by interviews to 100 Batik SMEs managers-owners in the Batik Centre in Solo, Pekalongan and Rembang. The entrepreneurs role in innovation in term of product innovation, marketing innovation, and business alliances (cooperatives). Data analysis was performed using Stochastic Frontier and Deterministic Regression Analysis. The empirical results of the technical inefficiency effects model suggest that the entrepreneurs role in product innovation, marketing innovation and business alliances are important factors affecting economic efficiency of batik SMEs. The role of entrepreneurship in marketing innovation has the highest elasticity of the production and sales of batik, and then followed by the role of entrepreneurs in new product innovation and business alliances.

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Section: Introductionmentioning

confidence: 99%

Batik SMEs Efficiency and Entrepreneurship Role in Innovation

Kurniati

Prajanti

2018

jejak

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“…Review of existing literature showed different findings in this study. Some empirical studies have shown that marketing orientation, analysis, planning and market-based decision as dimensions of strategic marketing in this study are a necessary input for conception and implementation of firms' strategic marketing practice (Aghazadeh, 2015;Ganzer, Chais, & Olea, 2017). In a study, it is suggested that the significance of strategic marketing as a philosophy and practice guides organisations' resource capability decisions, strategy development and value delivery in the competitive environment (Varadarajan., 2019).…”

Section: Hypothesis Developmentmentioning

confidence: 84%

Strategic Marketing and Competitive Advantage of Selected Petroleum Products Marketing Companies in Nigeria: The Moderating Role of Resource Capabilities

Alao

Adefulu

Asikhia

et al. 2020

Journal of Accounting, Business and Finance Research

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This study investigated the effect of strategic marketing on competitive advantage and how resource capabilities moderated the effect. A crosssectional survey research design was adopted. Based on population of 1568 managerial staff of selected petroleum products marketing firms in Lagos State, Nigeria, Cochran's formula was applied to determine a sample size of 564. Response rate of 497 respondents was achieved in the study. Data collected were analysed using multiple regression analysis. The findings established that strategic marketing has a positive and significant effect on competitive advantage (R = 0.594, Adj. R2 = 0.627, F (4, 491) = 208.685, p = 0.000 < 0.05) and that resource capability has no significant moderation on the effect of strategic marketing on competitive advantage (ΔR2= 0.000, ΔF (1, 493) = 0.0305, p > 0.05) of the selected petroleum marketing companies in Lagos State, Nigeria. The study recommended that the management of petroleum products marketing companies should be committed to adopting strategic marketing in order to improve competitive advantage.

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“…On the other hand, Junge et al [22] concluded that firms that innovate in the product in parallel with marketing achieve a higher productivity growth. In the same line of thought, Ganzer et al [23] tried to verify the relationship between skilled labour, turnover and number of employees with the amount of investment in product innovation, innovation process, marketing innovation and organizational innovation and concluded that firms that invest in new products or the improvement of existing products tend to innovate in marketing and, consequently, in the management of the firm. Consequently, our hypothesis is: Hypothesis 1.…”

Section: Marketing Innovation and Product Innovation (Good Or Service)mentioning

confidence: 99%

“…Conversely, Ganzer et al [23] studied the relationship between: product innovation, process, marketing and organization of the knitting industry and concluded that there is a moderate positive correlation between the amount invested in product innovation with the value invested in marketing and organizational innovation. Our hypothesis is: Hypothesis 3.…”

Section: Marketing Innovation and Organizational Innovationmentioning

confidence: 99%

Factors for Marketing Innovation in Portuguese Firms CIS 2014

Monteiro

Correia

Braga

2019

MCA

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Globalization, radical and frequent changes as well as the increasing importance of applying knowledge through the efficient implementation of innovation is critical under the current circumstances. Innovation has been the source of businesses competitive advantage, but it is not restricted to technological innovations, and thus marketing innovation also plays a central role. This is a significant topic in the marketing field and not yet deeply analysed in academic research. The main objective of this study is to understand what factors influence marketing innovation and to establish a business profile of firms that innovate or do not in marketing. We used multivariate statistical techniques, such as, multiple linear regression (with the Marketing Innovation Index as dependent variable) and discriminant analysis where the dependent variable is a dummy variable indicating if the firm innovates or not in marketing. The results suggest that there are several factors explaining marketing innovation, although in this study, we find that the factors contributing the most for marketing innovation are: the Organizational Innovation Index, customer and/or user suggestions, and intellectual property rights and licensing (IPRL). Most of the literature has studied these factors separately. This research studied such factors together, and it is clear that both organizational innovation and IPRL play an important role that drives firms to innovate in marketing, which differs from some literature; customer suggestions help in the process of marketing innovation, as some authors argue that customers do not always know what they want until they have it. In parallel, this study proved to be useful in understanding that the different values for the Marketing Innovation Index display no influence on the results, since they were equivalent when a dummy variable (innovated/not innovated in marketing) was used as a dependent variable. In practice, we realize that the factors are useful to clarify what Portuguese firms innovate or not in marketing, with no different results when we the four marketing innovation levels (design, distribution, advertising and price) are considered.

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Product, process, marketing and organizational innovation in industries of the flat knitting sector

Cited by 52 publications

References 7 publications

Batik SMEs Efficiency and Entrepreneurship Role in Innovation

Batik SMEs Efficiency and Entrepreneurship Role in Innovation

Strategic Marketing and Competitive Advantage of Selected Petroleum Products Marketing Companies in Nigeria: The Moderating Role of Resource Capabilities

Factors for Marketing Innovation in Portuguese Firms CIS 2014

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