This paper discusses an important issue for today’s mobile world striving for sustainable development, namely ecotourism. The major objective of the study presented in this article was to carry out a comparative analysis of the conventional tourist trip along the Kharkov (Ukraine)–Varna (Bulgaria) route in an electric car and by air transport. The main criteria for comparing two variants of tourist trip were cost price, time, mobility, and incidental cost. The authors used the Pareto method and the shortest distance to the target method. Comparative analysis of the travel options “electric car” and “air transport” by the Pareto method and the method of the shortest distance to the target showed that traveling by electric car is almost one and a half times more profitable than traveling by plane.
In the situation of growing global problems and dangers of anthropo-technological, medical-epidemiological, economic, environmental, demographic nature, the demand for identifying transformational changes in global and national labour markets is relevant. The fourth industrial revolution, the threats of the COVID-19 pandemic, the transition to Society 5.0 (Super Smart Society or Society 5.0) are the challenges that change the nature of the world of work, the man of labour, in every country and in humanity as a whole. They create new dangers, are accompanied by unpredictable consequences, but at the same time, they open new opportunities. Therefore, these processes require in-depth research. The purpose of the article is to study transformations on the global and national labour markets caused by the complex impact of digitalization processes and the COVID-19 pandemic. The theoretical and methodological basis of the study combines modern concepts of sustainable development, decent work, social risk and digital economy. Emphasis is placed on the importance to ensure the complementarity of sustainable, labour and digital development. The authors put forward and confirmed the hypothesis that today the transformations in the labour and employment markets are due to the complex influence of modern megatrends, first of all – the COVID-19 pandemic and the digitalization of the economy and society. In the present situation, the COVID-19 pandemic can be a trigger (accelerator) of the digitalization process. The results of the study show that the spread of the COVID-19 pandemic and quarantine restrictions stimulated the growth of demand for digital technologies to meet the communication, professional, consumer and economic needs of the people, contributed to the spread of new non-standard forms of employment using information and communication technologies. The authors present a system of transformational changes in the social and labour sphere in terms of digital and sustainable development; also, they propose key imperatives, priorities of strategic and tactical level to ensure the stabilization and balance of the labour market and employment in Ukraine.
The article identifies and substantiates the components of the system concept of scientific research “Formation of a new quality of working life in the context of digital transformations”, which is carried out within the target program of scientific research of the National Academy of Sciences of Ukraine “Formation of a new quality of life”. The urgency to develop this concept is due to the rapid transformation of the social and labor fields, labor market in Ukraine under the influence of the development of the digital economy and the need for a achieving new quality of working life in Ukraine in this context. The key problem is the lack of a systemic and balanced conceptual, strategic and tactical vision of the development of socio-economic and labor fields in these conditions. The concept developed by the authors contains a description of the problem field, tasks and content of the study. This concept is the basis of an expert survey on the quality of working life in the context of digital transformations. The results of the research, conducted on the basis of the author’s concept, will improve the scientific and analytical basis for the development and implementation of state socio-economic policy in Ukraine. It will also allow to determine the priority of the formation of regulatory, organizational, managerial, information and communication and other support for the formation of a new quality of working life in the context of digital transformations. The expediency of further use of this concept is revealed, which will allow to specify and substantiate research priorities and to create preconditions for initiating and conducting on a permanent basis comprehensive monitoring of the social and labor fields in the context of digitalization of the economy.
The purpose of the study is to assess the imbalance between the quality of labor and the needs of the national labor market and harmonize the supply of the national education system to meet the demands of social production. The analysis of actual (statistical) data is carried out; the method of expert survey is used to identify imbalances between labor and education markets. The needs of the national labor market for experts with digital and creative skills are substantiated. The authors focused on the problem of imbalance in the market of educational services and demand for labor with appropriate skills in the labor market of Ukraine. According to the results of the analysis, it has been found that the domestic labor market is characterized, on the one hand, by excessive qualification of the labor force, which is manifested in the excess of the educational level of employees over the demand for such specialists. This is reflected in the lack of decent jobs in the national labor market. On the other hand, the national labor market is characterized by a shortage of employees with digital skills. Expert assessments of specialists in labor, education and digital economy have revealed a lack of focus of all education levels on the formation of digital and creative skills in the actual and potential labour force. Approaches to the study of imbalances in national labor markets and educational services have been further developed. The main trends in labor skills formation and demand for them among employers in the national labor market in the context of digitalization have been identified. Compared with previous studies, the research contains the results of an expert survey. The obtained results serve as a research basis for the development of strategic decisions in the field of markets balancing and education in the context of digitalization of the economy.
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