It is proposed to use corporate social responsibility (CSR) as a management tool of sustainable development economy, which is aimed at its investment attractiveness and minimization of the negative consequences of the COVID-19 pandemic. The relevance of CSR activation is proved, basing on the analysis of indices of general tendencies of economic, ecologic, social development and modified Human Development Index of Ukraine in 2007 -2017. They are computed by the method of the main components, sliding matrix and additive model. Results of the analysis have confirmed the low effectiveness level for the national economy management, as well as the low interest of business in solutions of social issues of the society. The adaptive structure of non-financial reporting of CSR for companies was developed and recommended for implementation. It will facilitate the improvement of the process of public reports preparation, greater transparency of corporations, broadening of the practice of its realization, greater interest of business, creation of the appropriate conditions for the sustainable development of the national economy.
The purpose of the article is to study the theoretical and scientific-methodical foundations of the management of the innovative attractiveness of organizations as an indicator of the effectiveness of corporate relations in situations of wartime and post-war economic development of Ukraine, as well as the development of proposals for increasing its level. The essence and meaning of the "innovative attractiveness of the organization" is revealed from the standpoint of assessing the interests of all stakeholders. The author's interpretation of the category as a set of characteristics of the organization's activity in the process of forming its innovative potential during the implementation of innovative activity determined by existing or available intellectual property objects, taking into account the conditions of the innovation climate, is provided. It is recommended to use the innovative attractiveness of the organization as an indicator of the effectiveness of corporate relations. The system-structural elements of corporate relations are visualized in the context of increasing the level of innovative attractiveness of organizations. The scientific-methodical aspects of the evaluation of the management of innovative attractiveness of organizations, and the possibility of increasing its efficiency in situations of wartime and post-war development due to the use of rights to intellectual property objects, are substantiated. In particular, a mock-up of management evaluation of the innovative attractiveness of organizations has been developed. Intellectual property objects are positioned as the basis of the innovative potential of organizations today. Amendments to Clause 1 of the Law of Ukraine dated April 1, 2022 No. 2174-IX «On the Protection of the Interests of Individuals in the Field of Intellectual Property during the Martial Law Introduced in Connection with the Armed Aggression of the Russian Federation against Ukraine» are recommended, which will allow scientific (budgetary) institutions to submit applications without documents about the payment of fees in terms exceeding 2 months, and keep priority. Prospective directions of research on this issue are highlighted as: 1) development of recommendations on the transformation of marketing communications in the activities of organizations; 2) use of non-traditional tools of marketing communications; 3) improvement of the quality management system of organizations in the context of their harmonization with international standards as a factor in increasing the level of their innovative attractiveness; 4) practical implementation of the methodology of the management evaluation method of innovative attractiveness of organizations in situations of wartime and post-war development.
The article is aimed at improving the scientific-methodological aspects of assessing the efficiency of management of an innovative enterprise in the context of implementation of sustainable development goals. The role and state of machine-building enterprises as the basis for the development of the national economy in the format of innovative ones is highlighted. For the first time, on the basis of a comprehensive approach, indicators for assessing the efficiency of management of an innovative enterprise (on the example of the machine-building industry) are elaborated in the context of the implementation of sustainable development goals of the 21st century. At the same time, the Conception of sustainable development is positioned as a synthesis of two most important ideas, i.e.: 1) development should be balanced, which involves solving economic, social and environmental problems and achieving an equilibrium between them, and this causes the overall level and quality of life of the population; 2) the current generation has a duty to future generations to leave sufficient reserves of resources (natural, social and economic) in order to ensure their level of welfare, not lower than the current one. It is proposed to supplement the elaborated indicators with three specific indicators of patent-licensing activity as a factor in improving the efficiency of management of the innovative enterprise in the context of economic, environmental and social aspects. In particular: 1) the number of security documents for intellectual property objects, in which the methods that reduce the production of individual goods or services (economic component) are patented; 2) the number of security documents for intellectual property rights, in which the methods of more environmental production of goods or services (ecological component) are patented; 3) the number of security documents for intellectual property rights, which patent ways to improve the efficiency of employees, that is, improving working conditions (social component). On the basis of formalization method and comprehensive approach, a universal format of results of evaluation of the efficiency of management of an innovative enterprise in the context of implementation of sustainable development goals is recommended. The result of its application should be timely elimination of problems, identification of causes and zeroing out consequences of ineffective management of the enterprise, which will lead to increased profits from innovation activities and efficiency of investments in environmental innovations, will form a safe environment, increase the level of satisfaction of vital interests of employees of the enterprise and the population in general.
The COVID-19 pandemic and the war in Ukraine have complicated both economic and social problems, and have necessitated a change in approaches to the process of providing educational services that play a strategic role in the development of society. Therefore, among the 17 main goals of sustainable development, the fourth -«quality education», has now become a common denominator for other goals. According to the monitoring report «Sustainable Development Goals of Ukraine 2020» in Ukraine:1) increased the number of full-time students in general secondary education per teacher at the beginning of the school year
The study aimed to substantiate the place and role of national education as a driver of innovative economic development, generalization of challenges, threats and opportunities for its development. At the same time, education as a subsystem of knowledge is included by us in the index of innovative development and the modified index of human development, which is calculated by the method of basic components and a sliding matrix in the form of a supplement. The downward trend in these indicators in Ukraine during 2007-2017 indicates negative processes in the national economy due to the low level of knowledge capitalization and the growing number of challenges and threats to national education. This reduces the level of satisfaction of vital interests of the population, worsens its quality of life and raises the question of new approaches to education management with an emphasis on building an innovative model of economic development. "Capitalization of knowledge" is positioned as a marker of the effectiveness of education in an innovative economy. In order to confront new threats and challenges to national education, its main opportunities have been identified, which will allow to form the key competencies of a modern European-style specialist and increase the level of knowledge capitalization. Among the opportunities of national education as a driver of innovative economic development are: online education, smart education, adult education, internationalization of educational space, creating space for creativity and innovation, increasing mobility of participants, expanding new forms of learning (distance, network), competence learning.
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