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Purpose This study aims to analyze the effects of attitude, social influence and self-efficacy on the behavior of using Islamic financial products based on the attitude–social influence–self-efficacy (ASE) model. Design/methodology/approach In view of the research objective, an explanatory research design was used in this study. In the study, because a conceptual assessment was not made, or a proposal was not developed, the ASE model was used. In testing the ASE model, the structural equation modeling method as a multivariate and sophisticated type of analysis was used. Findings The results obtained in this study demonstrated that the ASE model was a tool to be used in explaining consumers’ intentions of using Islamic financial products. In this study, “attitude,” “social influence” and “self-efficacy” were explored as the variables affecting the use of Islamic financial products on the basis of the ASE model. Based on the results, all three variables had statistically significant effects on consumers’ intentions of using Islamic financial products. Moreover, it was found that the “attitude” variable affected the intention of using Islamic financial products more than the other two variables. Research limitations/implications As the testing of the ASE model was the main purpose of this study, the results are limited to the variables of the model. Originality/value This study is distinguished from other studies in the relevant literature by the virtue of its two aspects. First, in terms of context, this study deviated from conventional finance and focused on the topic in relation to Islamic finance. Second, this study tested the ASE model that had not been previously tested empirically in the context of Islamic financial products. This model discusses the effects of the variables of attitude, social influence and self-efficacy on behavioral intention, and it deviates from theory of reasoned action- and theory of planned behavior-based behavioral models that have been tested previously in several fields because it focuses on the cognitive aspect of consumers. While previous behavioral models regarding the use of Islamic financial products have based their research on the affective aspect of relationships between variables, the ASE model prioritizes the cognitive aspect.

Cross-docking is an excellent way to reduce the space required to store goods, inventory management costs, and customer order delivery time. This paper focuses on cost optimization, scheduling incoming and outgoing trucks, and green supply chains with multiple cross-docking. The three objectives are minimizing total operating costs, truck transportation sequences, and carbon emissions within the supply chain. Since the linear programming model is an integer of zero and one and belongs to NP-hard problems, its solution time increases sharply with increasing dimensions. Therefore, the non-dominated sorting genetic algorithm-II (NSGA-II) and the multi-objective particle swarm optimization (MOPSO) were used to find near-optimal solutions to the problem. Then, these algorithms were compared with criteria such as execution time and distance from the ideal point, and the superior algorithm in each criterion was identified.

The continuation of individuals to use social network sites is critical both for the long-term success of social network sites and for companies that invest in these platforms. In this study, it was aimed to determine the factors that influence the intentions of Turkish Instagram users to continue using the platform by incorporating a variety of socio-psychological theoretical models and theories. The empirical model of the study was tested by using the Structural Equation Modelling (SEM) technique. Data for this research were collected from 335 participants via the online survey. The empirical results revealed that perceived enjoyment had a strong and statistically significant effect on satisfaction, and satisfaction had a strong and statistically significant effect on continuance intention.

ÖZET Çalışmamızın amacı son yıllarda pazarlama alaında çok tartışılan kavramlarından bir tanesi olan Bütünleşik Pazarlama İletişiminin (BPİ) işletmelerin AN INVESTIGATION OF THE RELATIONSHIP AMONG INTEGRATED MARKETING COMMUNICATION (IMC), BRAND PERFORMANCE AND MARKET PERFORMANCE ABSTRACT The aim of our study is to explain one of the most discussed marketing conceps Integrated Marketing Communication (IMC) and it's effects and relationship with brand performance (BP) and market performance (MP). In our study, a field work is done in order to