2021
DOI: 10.30794/pausbed.996932
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Social Networking Sites Continuance: An Empirical Investigation of Instagram Users in Turkey

Abstract: The continuation of individuals to use social network sites is critical both for the long-term success of social network sites and for companies that invest in these platforms. In this study, it was aimed to determine the factors that influence the intentions of Turkish Instagram users to continue using the platform by incorporating a variety of socio-psychological theoretical models and theories. The empirical model of the study was tested by using the Structural Equation Modelling (SEM) technique. Data for t… Show more

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Cited by 1 publication
(2 citation statements)
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“…In this case, the person remains unemployed. They are creating a new job situation for a research assistant who has completed their specialization or doctorate [3].…”
Section: Resultsmentioning
confidence: 99%
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“…In this case, the person remains unemployed. They are creating a new job situation for a research assistant who has completed their specialization or doctorate [3].…”
Section: Resultsmentioning
confidence: 99%
“…The university communicates knowledge as culture with knowledge as science. In this sense, it is an institution that provides and demonstrates more substantial progress in an academic career with such a structure [3]. Faculty members have many academic, social, and humanitarian duties and responsibilities, such as researching, teaching, enlightening society, and solving problems.…”
Section: Introductionmentioning
confidence: 99%