PurposeUsing three theoretical lenses − organismic integration theory (OIT), theory of values-belief-norm (VBN) and gender schema theory (GST) − this study aims to examine the effect of environmental factors (environmental attitude, environmental concerns, perceived environmental responsibility and peer influence) on consumers' intentions to purchase eco-friendly athletic wear.Design/methodology/approachA sample of n = 380 Pakistani consumers was used to test hypothesized relationships. Data were analyzed through the partial least square structural equation modeling (PLS-SEM) technique using SmartPLS version 3.3.3.FindingsFindings suggest that environmental attitude, environmental concerns, perceived environmental responsibility and peer influence are positively associated with green purchase behavior. The moderating effects of individual green values were found statistically significant between peer influence and green purchase behavior. The data further revealed that the effect of environmental attitude, environmental concerns, peer influence and perceived environmental responsibility on green purchase behavior varies across the gender.Originality/valueThis research is one of the first attempts to explore the effect of environmental motivational factors on consumers' intentions to purchase eco-friendly athletic wear using theories of OIT, VBN and GST. This study employs advanced analytical methods to perform multi-group analysis and establish the predictive relevance of the model, using PLS-SEM in sports management and marketing context.

This study aims to explore the factors influencing households’ intentions and actual behavior in relation to saving energy. This study is based on the theory of planned behavior (TPB), extending it by adding descriptive norms and moral responsibility. An online survey was administered to collect data from randomly selected households and data analysis was run using partial least squares structural equation modeling (PLS-SEM). The research findings reveal the positive and significant effect of TPB factors (attitude, subjective norms, and perceived behavior control) and the extended factors (descriptive norms and moral responsibility) on households’ intention to save energy, as well as the significant effect of perceived behavior control, moral responsibility, and intention on household’s energy-saving behavior. This study also evidences the significant mediating and moderating role of households’ intention to save energy and moral responsibility. This study’s model explains 70.5% of variations in households’ intention to save energy and 63.1% of variations in households’ energy-saving behavior. In particular, the extended model explains 11.6% more of the variation in households’ intention to save energy compared to the TPB model. This research has several theoretical and practical implications for scholars, environmental protection agencies, and policy-makers.

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Entrepreneurship and its influence on the development of the economy are significant in competitive global advancement. Entrepreneurs need entrepreneurial intentions to improve the commercial environment of the country. Therefore, studying entrepreneurial intentions’ influencing predictors is vital for business development. We collected data from small and medium-sized enterprises (SMEs) employees of the developing country and used partial least square structured equation modeling to analyze the proposed relationships. The results assist the literature extension and practically contribute to developing entrepreneurs’ intentions through education and opportunity recognition. The findings aid the institutions in improving course planning and establishing practical business setups. This study facilitates the government’s ideas of commencing entrepreneurial businesses through proper resource provisions for the entrepreneurs.

Organizations are under pressure to explore innovative sustainability practices that will enable organizations to handle the deteriorating issues of biodiversity and social inequality. Stern and Dietz’ model offered a set of values with which organizations can create sustainability. This study’s main purpose was to explore how Stern and Dietz’ model underpin the various dimensions of workplace spirituality and organizational citizenship behavior to accomplish corporate sustainability. To achieve the objective of the study, the previous literature was reviewed to construct a conceptual framework. This conceptual model is comprised of three phases egoistic, social altruistic, and biospheric. Based on prior literature, various dimensions of workplace spirituality and organizational citizenship behavior were underpinned to accomplish corporate sustainability. Even though this concept sets out basic guidelines. However relevant knowledge should be regarded in order to reconcile these steps in different instances. This article provides a systematic review of the Stern and Dietz value model to achieve various aspects of organizational sustainability. A constructive framework was developed to create corporate sustainability by incorporating workplace spirituality and organizational citizenship behavior into the context of the Stern Dietz’ value model. Theoretical and practical implications are also discussed in this study.