The methodological vision of the formation of the state economic policy, based on the needs of society sustainable development was proposed; the methodology for analyzing the impact of economic and environmental indicators of the implementation of the state economic policy, as an alternative to decoupling analysis was developed. Methodology. Methodological basis is formed by the convergence of four methodological approaches: methods of evaluation of indicators of "green" growth of the OECD; National System of Sustainable Development; methodological support for determining the economic and environmental priorities of "green" economy in the context of sustainable development; normative approach to the evaluation of parameters of economic safety of the state. Results. The proposed methodological support was approbated on the example of Ukraine in the period from 2010 to 2018. Practical approbation of the methodology allowed us to determine the cause-and-effect relationships between the dynamics of changes in economic and environmental indicators, positive and negative trends in the process of environmental transformation of economic policy. Value/originality. The original feature of the author's methodology is a logical and structural analysis of the main factors influencing the components of resource and environmental productivity of GDP and an extended diagnostic procedure.
The article is devoted to the issues of forming the institutional basis for “green growth” of the Ukrainian Nature Reserve Fund territories in the context of aligning the society’s social, environmental, and economic interests. The methodological approaches to forming the institutional basis for “green growth” of the Ukrainian Nature Reserve Fund territories in conditions of the need to transform the approaches regarding the interaction with small and medium-sized businesses were developed. The main focus is on the issues of studying the existing institutional risks, institutional “traps,” and ensuring the stakeholders’ functional interaction. The proposed scheme for managing and planning the spatial development of the Nature Reserve Fund territories is based on business planning, “micro-K modeling” method, strategic monitoring method. Based on the complex combination of ecosystemic and polyfunctional approaches, the typology of Nature Reserve Fund territories management functions and “green growth” indicators system was defined. The institutional framework was formed, which enables to ensure aligning the society’s social, environmental, and economic interests.
The purpose of the article is to identify environmental risks and economic problems of the formation of the national ecological network and development directions of “green” tourism in the recreational and protected areas in the context of the transition to sustainable development. Methodology. The abstract-logical method (in the process of theoretical generalizations and the formation of conclusions); methods of statistical, structural, and factor analysis (in the process of studying the structure and dynamics of the development of ecological networks); empirical research methods (comparison) are used. In preparing the article, the authors analysed the works of scientists, which reflect approaches to the definition of the role of ecological networks, the natural potential of recreational areas in the transition to sustainable development. Changes in nature are evaluated through indicators of the dynamics of areas of the nature reserve fund, which form the national ecological network. Results. According to the results of the study, it is determined that the area of Ukrainian land belonging to the components of the national ecological network increased by 201.3 thousand hectares in comparison with 2000, but since 2014 this area has decreased by 0.6 thousand hectares. The area of forests and forest cover area increased by 2.8 thousand hectares, and the area of grassland and pasture fell by 7.8 thousand hectares. There is a tendency to increase the area of arable land, since 2014 it has increased by 15.8 thousand hectares and is 32541.3 thousand hectares. Compared to 2014, the area of land under open development, quarries, mines, and related structures (157.1 thousand hectares) has increased by 0.8 thousand hectares and the land area used for transport and communication (496.8 thousand hectares) has increased (by 0.1 thousand hectares). In 2016, 32.5 billion UAH were spent on the protection of the environment by enterprises, organizations, and institutions of Ukraine, and in 2015 – 24.6 billion UAH respectively. Practical implications. The necessity of elaboration of regional measures to develop “green infrastructure” of ecosystem services is determined. In the regions of Ukraine, it is necessary to develop balanced approaches to the use of the potential of nature conservation area of tourist nature use, international experience of implementing cross-border tourism projects in the Carpathian National Nature Park, and to form integrated investment regional tourism projects of ecological orientation. State policy in the field of recreational nature management should regulate the development of recreation and tourism sphere, first of all, in view of compliance with the requirements of ecologically balanced use of natural resources and ecologically balanced development of territories. The introduction of green tourism development lines will have a positive effect on the formation of ecological networks. Particularly, these measures are necessary to find additional investments for environmental protection measures and the development of ecological networks in Ukraine. Value/originality. In regions of Ukraine, it is necessary to begin work on the creation of a network of hiking and cycle routes in nature protection recreational territories and in regional nature parks. Their operation will enable the development of ecological networks, green tourism, and ecological areas of hospitality in the country.
The purpose of this study is to determine the main directions of development of green entrepreneurship on the basis of environmental responsibility. The relevance of this study is due to the need to identify the main directions of green business development to solve environmental problems, based on the basic principles of environmental responsibility. It is believed that environmental responsibility is the basic basis for the formation of socially responsible green entrepreneurship, whose mission is environmental improvement on the basis of sustainable development. It is established thatit is expedient to consider ecological responsibility on levels (the state, the enterprises, the public).As the experience of successful companies shows, environmental responsibility can be integrated into the value and business of the company.The analysis revealed the main tools to stimulate green entrepreneurship: environmental taxes, "green" investments, instruments of stimulating influence on green entrepreneurship. It is established that in Ukraine the main responsibility for the implementation of sustainable development lies with the state and enterprises. The research revealed shortcomings in the organization of supervision measures and control over the targeted use of funds for the implementation of environmental programs. Also the imperfection of the regulatory framework, the inefficiency of the accounting, reporting and monitoring system, the ineffectiveness of measuresmonitoring the results of each project within a specific program to solve environmental problems. It is established that local governments and enterprises are two important participants in the environmental management system in Ukraine. Therefore, it is important to regulate environmental responsibility at the national, including regional, and corporate levels.
Abstract: Due to global digitalisation, Internet marketing has long become an integral part of any effective marketing campaign. According to a Zenith Media study, the growth of the global online advertising market in 2019 is only 10%, which is the lowest increase since 2001. Rest and travel is one of the most popular and discussed topics on social networks. We share new impressions, vivid photos, videos, stories, and 90% of them somehow affect the tourism industry. The global digitalization and widespread use of mobile gadgets has changed the very essence of online behavior. We spend most of our free time on the Internet, we are happy to talk about future plans and remember them after their implementation. Thanks to modern technologies and specialized platforms, advertising campaigns on the Internet are launched in a matter of minutes, receiving instant feedback in the form of comments, applications and even sales. Internet marketing has tremendous mechanisms for targeting, analyzing and processing big data.Therefore, the future of the brand, especially in the field of tourism, depends on the use of Internet marketing by enterprises.
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