Internet Marketing in the Brand Technologies of the Tourism Industry

Andryeyeva, Natalya; Davydenko, Iryna; Balyk, U.; Kolisnyk, Mykhailo; Rulinska, Olha; Bulysheva, Darya V.

doi:10.35940/ijitee.k2411.0981119

Cited by 3 publications

(2 citation statements)

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“…Behavioural research articles investigate the scope of cross-border integration between big data and tourism marketing that yields advantages due to big data platforms and location-based services. In the tourism e-commerce environment, these enable data mining based on the user's travel behaviour so that user data such as geographical information, consumption patterns, and social data can be used for decision-making to meet tourist demand (Andryeyeva et al, 2019;J. Zhang et al, 2019).…”

Section: Discussionmentioning

confidence: 99%

Big Data Utilization on Tourism Marketing in Post-Pandemic Recovery Ear: Future Prospect for Indonesia

Istanto,

Ali,

Siolemba Patiro

et al. 2023

jmi

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Along with the behaviour changes toward digitalisation in the pandemic, reliable data to manage tourism marketing in Indonesia is needed. The study objectives are to go into detail on the application of big data and identify what kind of data is necessary for tourism marketing based on the previous research. Most studies about big data on tourism marketing come from overseas, with only a few from Indonesian authors. Questions were raised on what big data is used in tourism marketing and what data is needed, mainly for Indonesia. The use of big data and the kind of data for the benefit of tourism marketing in this study has yet to be discovered. The study adopted SLR with the PRISMA approach and continued with bibliometric analysis using VOS Viewers based on keywords and co-occurrence. Scopus is a database source, and 105 articles published from 2002 to 2022 are found. There are six clusters from plotting extensive data application networks. Two forms of big data can be gained to foresee tourism marketing in post-pandemic recovery. The utilisation cluster is the consumer behaviour research, technology operation, social media, future prediction based on network sentiment analysis, and innovation in smart tourism. Data from the tourism industry and non-tourism sector can be utilised. The study implied combining both the tourism and non-tourism sectors as integrated big data in tourism marketing for decision-making in the future. Keywords— big data; marketing; non-tourism; tourism; utilization

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Section: Discussionmentioning

confidence: 99%

Big Data Utilization on Tourism Marketing in Post-Pandemic Recovery Ear: Future Prospect for Indonesia

Istanto,

Ali,

Siolemba Patiro

et al. 2023

jmi

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“…Either with friends, family, or even people they don't really know in the conventional meaning, where they know someone personally in the physical world. Discussion space can be as much based on a shared hashtag, commenting on other people's public posts, or belonging to a common interest group like Facebook (Andryeyeva et al, 2019;Fadeeva, 2020). As far as going to the cinema only, the expanded social focus of going to the cinema can be boiled down to a Facebook location announcement supplemented by the movie title.…”

Section: Figure 3 Netflix Streaming Service Audience (Million)mentioning

confidence: 99%

Impact of Digital Technologies on the Development of Modern Film Production and Television

Alforova¹,

Marchenko²,

Kot³

et al. 2021

rupkatha

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The popularity of streaming services has been steadily growing over the past 5 years, and the number of subscribers is increasing. This study was conducted to find out how the popularisation of streaming services affects filmmaking. The history of cinema is inextricably linked with the development of technology. It should be noted that each new page in the history of the film industry began with the invention of new innovations. During the digital age, a rapid leap forward in the television and film industry was also inevitable. Digital cinema is a format that has virtually left film and analogue cinema technology behind. Each revolution in the film industry has been a new step towards providing audiences with a new experience and an even more vivid film experience. Streaming services are one of the innovations that have emerged thanks to the development of digital technologies. They allow viewers to receive content for a fixed price. Streaming guarantees quality and availability with minimal technical support. For this study, theoretical materials on the impact of digital technologies on changes in cinema were investigated. The study analyses data on changes in the audience of the most popular streaming services over the past 10 years. The results of the study showed that the increase in demand for streaming and online cinemas affects the audience’s requirements for the genres and format of cinema. To satisfy audiences, filmmakers are constantly modernising the industry. It can be concluded that the tastes of the audience are changing and the workers of the film industry should be guided by this. In the future, global and Ukrainian streaming services will be able to create original content that will meet the requirements of viewers.

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Pattern of Book Advertisement of Amar Ekushey Book Fair 2023: A Study of Bangladesh

Hasan

2023

IJSSL

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Amar Ekushey Book Fair is the national book fair of Bangladesh. The book fair is held every year in February at Bangla Academy premises and Suhrawardy Udyan.This book fair is one of the largest book fairs in the world in terms of the number of readership and duration of the fair. Amar Ekushey Book Fair is associated with the movement and spirit of the mother tongue of Bengali which gives a different dimension to this book fair and makes difference from other book fairs organized in different countries of the world. Book advertising is one of the most effective ways to promote a book.In the Amar Ekushey Book Fair, book advertisements have been circulated for a long time to disseminate information among the readers.With the passage of time, the form of advertisement and various additions through advertisement have become modern.During the book fair, most of the creative publications in Bangladesh focus on the Amar Ekushey Book Fair and advertise the book.This study explores the overall picture of communication with readers through book advertisements and advertisements of the Amar Ekushey Book Fair to be held in 2023 through surveys and interviews. A total of 100 respondents were collected with an equal male-female ratio as well as 50 publications has been collected. The study found that 66 percent of publishers advertise books at book fairs. The most unprecedented result of this research is the fact that now many publications do not advertise books. It is expected that in the near future, most of the publications participating in the Amar Ekushey Book Fair will present the information of the book to the readers through book advertisements. Finally, the paper includes recommendations for publishers to effectively advertise their books and select media based on their readership preferences.

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Internet Marketing in the Brand Technologies of the Tourism Industry

Cited by 3 publications

References 0 publications

Big Data Utilization on Tourism Marketing in Post-Pandemic Recovery Ear: Future Prospect for Indonesia

Big Data Utilization on Tourism Marketing in Post-Pandemic Recovery Ear: Future Prospect for Indonesia

Impact of Digital Technologies on the Development of Modern Film Production and Television

Pattern of Book Advertisement of Amar Ekushey Book Fair 2023: A Study of Bangladesh

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