The main focus in this study is to analyze the influence of variable telemarketing, personal selling and the image of universities. This research was conducted at a high school in Medan. Data collection using questionnaires with the technique of withdrawing samples as many as 237 respondents through withdrawal by way of snowball sampling. The results showed that telemarketing had a positive effect on college decisions. Personal selling has a positive effect on the decision to choose a lecture. The image of the college has a positive and significant positive effect on the decision to choose a college.
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan. Populasi dalam penelitian ini adalah pengunjung di kolam Bengawan Solo Pangkalan Brandan yang berjumlah 75 orang sedangkan teknik penentuan sampel dengan sampling non propability oleh Accidental Sampling, teknik penentuan sampel menggunakan accidental sampling. Jenis penelitian ini adalah penelitian kausal, berguna untuk menganalisis bagaimana variabel mempengaruhi variabel lain, dan juga berguna dalam penelitian eksperimental dimana variabel bebas diperlakukan pada variabel dependen secara langsung. Hasil analisis regresi sederhana adalah Y = 4.764 + 0.198X1 + 0,096X2 + 0,425X3 + 0,268X4 + 0,602X5 + e dimana variabel bukti fisik, reliabilitas, daya tanggap, assurance dan empati berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada Bengawan Solo. kolam renang. Hasil pengujian (t) atau uji parsial menunjukkan bahwa semua variabel independen bukti fisik, reliabilitas, daya tanggap, kepastian dan empati memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Hasil uji determinasi (R2) adalah 0804 (80,4%). Sehingga dapat dikatakan bahwa variasi variabel terikat sebesar 80,4% yaitu bukti fisik, reliabilitas, daya tanggap, assurance dan empathy dalam model dapat menjelaskan kepuasan pengunjung sedangkan sisanya 19,6% dipengaruhi oleh variabel lain diluar model.
Polytechnic is a university focusing on vocational education. Politeknik Unggul LP3M is to provide an appropriate vocational education in supporting industrial demand. This study focuses on maximizing students’ loyalty influenced by brand image and trust, where students’ satisfaction is an intervening variable. Path analysis was chosen for this study. As many as 125 people were chosen as respondents, and the technique sampling used purposive random sampling. The study showed that brand image and trust significantly impact students’ loyalty and satisfaction in Politeknik Unggul LP3M. Students’ satisfaction has a crucial role in mediating brand image and brand trust on students’ loyalty.
STIE Muhammadiyah Asahan is a private university under the supervision of Regional 1 Education Service Institution (LL Dikti Wilayah 1). This study aims to determine the Optimization of Student Loyalty through Rewards and Students’ Satisfaction as Intervening Variables. The research approach used in this research is quantitative. Data obtained by distributing questionnaires with a Likert scale. The questionnaire is arranged based on indicators of reward, satisfaction and loyalty. The target population in this study are 71 students for the 2017-2018 academic year. The sampling technique uses saturated samples. So that 71 respondents are selected to be the sample. Data analysis uses path analysis to determine the direct and indirect effect of the reward variable on student loyalty through student satisfaction. The results of the research that can be drawn 1) Rewards have a significant effect on student satisfaction at STIE Muhammadiyah Asahan. 2) Reward has no effect on student loyalty at STIE Muhammadiyah Asahan. 3) Student satisfaction has a significant effect on student loyalty at STIE Muhammadiyah Asahan.. 4) Reward has a significant effect on student loyalty through student satisfaction at STIE Muhammadiyah Asahan.
The purpose of this study is to determine the effect of communication marketing on school principal loyalty through brand trust. The approach in this research was quantitative. The data were obtained through a questionnaire with the Likert scaling technique. The population and sample in this study was 45 principals of high school, vocational and Aliyah private schools in Binjai and Langkat district. The sampling technique was accidental sampling was 45 respondents. The results showed that 1) marketing communication has a significant effect on brand trust. 2) Marketing communication has no effect on principal loyalty. 3) Student brand trust has a significant effect on the principal's loyalty. 4) Marketing communication has a significant effect on principal loyalty through brand trust.
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