Increasing Brand Trust through Marketing Communication and Its Impact on School principal's Loyalty

Nasib, Nasib; Panggabean, Helena Louise; Khairani, Rafida; Daulay, Zulia Rifda; Hs, Widy Hastuty

doi:10.33258/birci.v4i2.1913

Cited by 4 publications

(4 citation statements)

References 7 publications

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“…Few teachers will make a simple summary of their teaching content. Parents have the idea of "separation of responsibilities" between family and school education, leaving the task of educating and cultivating children to the school [10]. Some parents cannot devote too much energy to their children's education due to work or other reasons.…”

Section: The Cooperation Methods Is Not Scientific Enoughmentioning

confidence: 99%

Research on the Influence of the Policy of "Double Reduction" on the Communication between Primary and Middle School Scholars and Schools

Sun¹

2023

IJEH

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Since the implementation of the "double reduction" policy, primary and secondary schools have gradually strengthened the construction of the home-school collaborative education mechanism, but there are still problems such as too few communication channels between teachers and parents, single content, parents' distrust of the concept of collaborative education, and lack of planning in home-school communication. In the process of communication, most teachers communicate with their parents with students' grades as the center, and the lack of two-way communication makes teachers fail to fully consider the demands of individual students and their parents. As the most important measure of the Party in the field of education at present, it is necessary to further highlight the guiding role and exemplary vanguard role of the Party organization, enhance the orientation of the Party organization, strengthen learning, form a consensus and highlight key points. At the same time, the increase of teachers' professional titles can indirectly reflect the country's dependence on the education industry and its love and respect for teachers. The policy of "double reduction" is conducive to promoting the rise of a good atmosphere of "respecting teachers and attaching importance to teaching" in the whole society and has an important role in promoting the improvement of the overall national quality.

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Section: The Cooperation Methods Is Not Scientific Enoughmentioning

confidence: 99%

Research on the Influence of the Policy of "Double Reduction" on the Communication between Primary and Middle School Scholars and Schools

Sun¹

2023

IJEH

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“…Berdasarkan penelitian yang dilakukan oleh (Khairunnisa, 2023) bahwa diketahui kalangan remaja atau anak sekolah saat ini juga memiliki sikap hedonisme yang tinggi. Kegiatan berbelanja online dengan menghabiskan uang yang ada menjadi suatu kegemaran atau hobi baru yang saat ini banyak dilakukan anak-anak remaja yang masih duduk di bangku sekolah (Widy & HS, 2021).…”

Section: Pendahuluanunclassified

Socialization of The Importance of Knowing The Benefits of Investments and Financial Securities in Budisatriya Medan Vocational School

Amin Hou,

Ester Hervina Sihombing,

Sabaruddin Chaniago

et al. 2024

gandrung

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There are various types of investment to choose from. Starting from real investments in physical form such as land, houses and gold as well as non-real investments in the financial sector. An example of non-real investment is investment in the financial sector such as in the capital market. Many students still don't understand the benefits of investing For this reason, education in the form of training given to students about the benefits of financial investment and the capital market will certainly be a door to change in character for students to be braver in making various investment choices in the future. The solution offered for community service carried out at SMK S Budisatrya Medan is in the form of presenting material about the benefits of investment and various ways of making financial investments in the current money market or capital market.

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“…Branding is a way of building perceptions and positioning a product (Pratisthita et al, 2022;Holmberg and Strannegård, 2015;Hung and Fu, 2010;Nguyen et al, 2021). In addition to introducing the existence of the school to the community, branding is also carried out to maintain the trust that has existed in the community so far (Nasib et al, 2021). Despite these efforts, evidence indicates that private schools continue to face obstacles in branding, as shown by studies reporting a decline in new student enrollment.…”

Section: *Thementioning

confidence: 99%

Qualitative study on private school branding in Indonesia: Identifying barriers and strategies for school branding

Irdiyanti,

Haryono,

Oktorina

et al. 2023

Int. j. adv. appl. sci.

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This research focuses on understanding how private schools in Indonesia use branding to stay relevant and competitive. It explores the difficulties these schools face in branding and suggests potential solutions. The study employed a systematic review of literature, examining journal articles on school branding from 2016 to 2022. These articles, 20 in total, were found in the Google Scholar database in 2022. The research utilized Nvivo software to analyze the data and draw conclusions. Findings reveal two main types of challenges in school branding: internal and external. Internal challenges include insufficient quality of school staff and the lack of a clear brand identity and personality for the school. External challenges involve government policies, limited public understanding of private schools, and the public's perception of these schools. The study suggests four branding strategies for private schools: developing a brand identity and personality, positioning the brand effectively, and effective brand communication.

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Increasing Brand Trust through Marketing Communication and Its Impact on School principal's Loyalty

Cited by 4 publications

References 7 publications

Research on the Influence of the Policy of "Double Reduction" on the Communication between Primary and Middle School Scholars and Schools

Research on the Influence of the Policy of "Double Reduction" on the Communication between Primary and Middle School Scholars and Schools

Socialization of The Importance of Knowing The Benefits of Investments and Financial Securities in Budisatriya Medan Vocational School

Qualitative study on private school branding in Indonesia: Identifying barriers and strategies for school branding

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