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Students' desire and intention to pursue a career in sales continue to lag behind industry demand for sales professionals. This article develops and validates a reliable and parsimonious scale for measuring and predicting student intention to pursue a selling career. The instrument advances previous scales in three ways. The instrument is generalizable across academic settings and is shown to be sensitive to differences across varied course coverage and learning activities. The instrument is parsimonious and offers a high reliability coefficient. Finally, the instrument is validated both before and after exposure to a sales module, thus capturing perceptual and attitudinal changes as students become more familiar with this career option.

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PurposeThe 20‐year review of marketing and selected business journals examines the internet marketing literature to determine how the literature has evolved in terms of quantity, content, and publication outlets. This article aims to provide a comprehensive review of the internet marketing literature. It offers a big picture view of the current state of the internet marketing literature and gives readers a sense of the quantity of internet marketing articles published, the scope of this research, and how this research has evolved in terms of content.Design/methodology/approachConsistent with Schibrowsky et al., a content analysis was performed on 1,957 internet‐related marketing articles identified by searching the business source premier database. The paper reviews the internet marketing literature that has been published in the time period 2005‐2012 in marketing journals.FindingsThe study revealed that 68.5 percent of the internet marketing research had been published in the last eight years. The findings suggest the number of internet marketing articles finding their way into the top marketing journals has increased, and that there is a wider array of journals publishing internet marketing articles. Areas of research that maintained high interest included consumer behavior, internet strategy, and internet communications; new areas included social media and networks. Three major research areas are likely to grow in the next few years: mobile internet, social media and networks, as well as internet analytics.Practical implicationsThe paper reviews the internet marketing literature that has been published in the time period 2005‐2012 in marketing journals.Originality/valueThe study provides both academics and practitioners with an updated review of the internet marketing literature along with a sense of how internet marketing research is evolving. This review provides marketing academics and practitioners a macro overview of the topics and placement of articles that compose the internet marketing literature. It is an extension of Schibrowsky et al.

This research develops and tests two models using a range of psychological and sociological antecedents of credit card acquisition, spending practices and debt accumulation by college students. Six psycho-social dimensions were investigated: parental involvement, locus of control, compulsivity, impulsivity, debt anxiety and social status. Multivariate regression analysis using two dependent variables was conducted: the number of credit cards and total credit card debt. Although the multivariate model was highly significant, considerable variation emerged that best explained the number of credit cards students owned and the total credit card debt carried. The results offer insights in future research needs and consumer protection issues.