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Understanding of the different roles of key factors in the formation of consumer purchase intention towards environmentally friendly apparel (EFA) is crucial in developing effective marketing strategies. Building on the theory of reasoned action and the theory of planned behaviour, with additional antecedents and moderators (i.e. perceived consumer effectiveness, past behaviour, EFA knowledge), an enhanced consumer EFA purchase intention model was proposed and tested. Using 187 survey responses from US college students, factor analysis and structural equation modelling were utilised for data analysis and hypothesis testing. Results demonstrate that the model has sound psychometric properties while the statistical criteria are also well met. The model exhibits high explanatory power, accounting for 66.5% of variance in consumer EFA purchase intention. Attitude, subjective norm, and PCE show significantly positive effects on EFA purchase intention, while perceived behaviour control and EFA knowledge enhance the relationship between attitude towards EFA and EFA purchase intention.

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Purpose-This paper aims to analyze the relationships between four constructsbusiness environment characteristics, competitive priorities, supply chain structures, and firm business performance. Design/methodology/approach-By establishing a conceptual model and conducting structural equation modeling analysis using collected industrial survey data, the study provides a systemic understanding of the relationships between the individual business environment characteristics, the individual competitive priorities and supply chain structures, and the impact of alignment between these elements on firm business performance. Findings-Results of the study reveal that the differences in both strategic and supply chain responses to business environment between high-and low-performing firms in the US textile manufacturing industry are striking. The findings provide evidence to corroborate the impact of the alignment between business environment characteristics, competitive priorities, and supply chain structures on firm business performance. Originality/value-A conceptual model linking business environment characteristics, competitive priorities, supply chain structures, and firm business performance is first proposed and empirically investigated. The appropriate strategic responses and supply chain structures designed to the specific business environment characteristics are quantitatively identified. The nature of these relationships and the effect of alignment are revealed.