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The continuous interaction between retailers and their consumers has fascinated researchers for more than 50 years and has spurred the development of many measurement instruments. While a number of shopper typologies have been proposed, these studies have tended to employ dissimilar measures, samples and retail formats. As a result, the comparability and generalizability of findings are problematic. Using a multi-method, multi-format approach, this study replicates and extends past research findings to provide a comparable and generalizable typology of shoppers. Based on responses from nearly three thousand shoppers, the current study identifies the existence of five shopper sub-groups across multiple retail formats.

Examines the World Wide Web (WWW) ‐ a relatively new Internet service based on hypermedia, as a marketing tool, illustrating the issues raised with case examples. Explains how information can be accessed and disseminated via the WWW using a typology developed by the authors. An analysis of current usage patterns indicates that several underutilized elements of the typology may provide a competitive advantage to companies which adopt them.

A sample of 1,063 students who were enrolled in an undergraduate marketing course at a large Southeastern university was employed to examine the effects of perceived and admitted cheating behavior on four dimensions of academic integrity and to compare self-report measures of cheating with simulated behavior. Scales representing ways and means to curb cheating, moralistic attitudes toward cheating, cheating locale, and impact on students were developed and tested. Results of MANOVAs suggest that both perceived and admitted cheating behaviors affect the attitudes and opinions of students along these dimensions. A comparison of self-reports with simulated behaviors suggest that self-reports tend to underestimate current rates and that cheating rates are behavior specific. Research and educational implications of the study's results are discussed.