Corporate social responsibility, global investments,

Examines the World Wide Web (WWW) ‐ a relatively new Internet service based on hypermedia, as a marketing tool, illustrating the issues raised with case examples. Explains how information can be accessed and disseminated via the WWW using a typology developed by the authors. An analysis of current usage patterns indicates that several underutilized elements of the typology may provide a competitive advantage to companies which adopt them.

No abstract

Traditionally, students in large sections perform worse in terms of content knowledge than those in small sections. In addition, research has shown that students with different learning styles perform differently in the same classroom. This study shows that these effects may be minimized by the extensive use of multimedia technology in the classroom.

This article represents an attempt to expand understanding of and dedication to global social justice through presentation and extension of the Rawlsian philosophical tenets regarding the definition and provision of basic commodities. The first section provides a literature review of Rawl's outlook on distributive justice, modifying his conceptual frame to avoid pitfalls regarding the duties of nations. Following a discussion of these obligations, the current status of the global community is described using data collected by the United Nations Development Program. The last section is designed to show how additional progress can be made, with an emphasis on solutions that must be implemented across nations. It is the authors' hope that macromarketing researchers will take a leadership role defining, disseminating, and evaluating the moral obligations that significantly impact the quality of people's consumer lives.