The purpose of this study was to examine the factors of attitude, subjective norms, behavioral control, and religiosity towards the intention to use electronic money on YARSI University students. Based on a literature review, this research hypothesis states that attitudes, subjective norms, behavioral control, and religiosity affect intention. This study uses survey data from questionnaires to 127 respondents. Hypothesis testing techniques are done by using SEM analysis with Lisrel software. The results of data processing indicate that the Attitude Variable, Subjective Norms, Behavioral Control, and Religiosity have a significant influence on the intention to use electronic money. Intention variable has a significant effect on behavior using electronic money with a t value of 7.86. Behavioral Control Variables and subjective norms have a greater influence on the intention to use electronic money than other variables. Suggestions based on research results: first, it is necessary to expand information to the public about the benefits of using electronic money. Second, it is necessary to increase the number of merchants or expand the place of use so that the use of electronic money becomes more extensive and maximal.
AbstrakTujuan program ini adalah: 1) meningkatkan kualitas desain kemasan dan produk, 2) pelindungan hukum atas merek (branding) produk UMKM Kampung Wisata Tegal Waru Bogor, 3) perluasan jaringan pemasaran melalui internet (on-line), dan 4) meningkatkan kompetensi manajemen pemasaran, sehingga mampu meningkatkan omzet/daya saing produk. Metode pendekatan dengan mengadakan pelatihan dan pendampingan secara terus menerus sampai mandiri. Pelatihan dikemas secara praktis dengan mengambil tempat di tempat usaha yaitu Kampung Wisata Bisnis Tegal Waru Bogor.Solusi yang ditawarkan melalui antara lain dengan mengadakan: 1) pelatihan peningkatan kualitas desain kemasan dan produk, 2) pelatihan pembuatan dan pendaftaran merek produk, 3) pelatihan perluasan jaringan pemasaran melalui internet (online), dan 4) pelatihan manajemen pemasaran. Program tersebut telah dilaksanakan secara kontinue (terus menerus) sehingga dapat diketahui perkembangan mitra (UMKM) Kampung Wisata Tegal Waru dari waktu ke waktu. Hasil kegiatan ini dapat dijelaskan bahwa (1) Produsen Kampung Wisata Bisnis Tegalwaru perlu diberdayakan dari segala hal, baik status badan usaha, keberlanjutan produksi, dan membrandingya, (2) e commerce belum dilakukan dengan baik, sebagian kecil dari mereka memanfaatkan media sosial pribadi, dan memerlukan link kerjasama berbagai pihak untuk membantu, Tim Abdimas telah membuatkan dan menyumbangkannya (3) belum tergerak untuk mendaftarkan merek, karena yang penting laku dan survive. Desain produk dan kemasannya masih seadanya, perlu didampingi dan dilatih. Telah dibuat model pemberdayaan UMKM Tegal Waru dan siap untuk diterapkan.Kata Kunci : Desain, merek produk UMKM, pemasaran on-line, daya saing
Traditional food makers should be empowered and their products should be protected. The objectives of this research are to identify and analyze the potential, the prospect, and the legal protection of traditional food (producer and products) to finally attain legal protection and trademark or geographic indication. In this research, the method applied is analytical descriptive qualitative by making use of participatory (PRA) and sociological-juridical approaches. The research findings suggest that so far, instead of working on a bigger cause that is achieving mark/label, traditional food producers are still striving for trademark merely to get market distribution and halal label. It is clear that they need help from related parties considering their economy, sociological humanities (empowerment), and legal aspects (regulation, policy, brand, halal label, consumer protection). Related parties, the Industry and Trade Service, Cooperatives and SME’s, Directorate General of Property Rights and its regional office, the Department of Agriculture, universities, and the traditional food producers association—should work together and take serious measures to pro-actively involve food makers.
Technology can give students more knowledge but can reduce moral values and social behavior. This phenomenon is a challenge faced by Islamic educators. Islam is not against the current development of digital media but provides teachings to use digital media wisely, which pays attention to morals and character. This research aims to analyze the role of Islamic religious education in social media. This research method is qualitative through a phenomenological approach. The results of the research show that through digital technology, it is hoped that it can instill religious values, and educators will continue to develop Islamic religious learning through the Internet media. The process of interaction through social media needs to pay attention to good communication ethics. Providing Islamic Religious Education is essential to avoid the behavior of Gibah, Su'udzon, Tajasuss, Slander, and Sukhriyah to provide understanding so that cyberbullying does not occur. The vulnerability of provocations through social media is that Islamic Religious Education is urgently needed to control negative provocations through social media. This research contributes to providing knowledge of the importance of Islamic religious education in social media in cyberspace.
The study aims to determine whether customer satisfaction mediates the relationship between product quality and purchasing decisions (Study on Economics Faculty Students And Business Ekstansion Class in the YARSI University). The sampling technique of this study used the non-probability sampling method, which is the purposive sampling technique through distributing questionnaires to 100 respondents. The data analysis method was conducted in several statistical testing: the research instrument test (validity and reliability testing), descriptive analysis, classical assumption test, path analysis, and single test. The result of this study shows that: (1) product quality has a positive effect on purchasing decisions, (2) product quality has a positive effect on customer satisfaction, (3) customer satisfaction has a positive effect on purchasing decisions, (4) customer satisfaction mediates the effect of product quality on purchasing decisions.
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