This study aims to determine the influence of customer satisfaction on customer loyalty in Kartu As products in Makassar City. This research was conducted in Makassar City with 105 respondents. The sampling technique used stratified random sampling. This study was analyzed using hypothesis testing with multiple regression analysis with the help of the SPSS 21 computer program, to perform the f-test, t-test, and the calculation of R square (r2). The results of the analysis show that simultaneously the X variable (overall customer satisfaction, customer satisfaction dimensions, confirmation of expectations, re-purchase interest, willingness to recommend and customer dissatisfaction) has a significant effect on customer loyalty. In the t-test, there are two subvariables X that are not significant because the value of t count <t table, namely the dimensions of customer satisfaction (X2), and willingness to recommend (X5). From the calculation of R square (r2) of 0.423, it shows that the percentage of the influence of variable X on variable Y is 42.3%.
This paper aims to explore the Big-Five (5) personality types on customers' purchase decisions, as it is regarded within the phenomenon of customers' experienced meaning, which would shape how a person's personality would define their meaning of perceptions toward an experience in repurchasing decisions. A qualitative study with semi-structured interviews was employed in order to answer the research objectives by interviewing 84 customers in café and restaurants in Makassar city. In this paper it was discovered that participants whose high level of personality traits such as Openness, Conscientiousness and Agreeableness are the ones who will tend to make repurchase decision in the culinary industry. Moreover, those with low level in dimension of Neuroticism show a substantial relationship in making repurchase decision toward service/goods in culinary industry merely for identity making, particularly their social status in social media. Based on the research findings, there are several factors (themes) identified in exploring the relationship between the big-five personality types (Extraversion, Agreeableness, Conscientiousness, Neuroticism, and Openness to Experience) and repurchase decision in the culinary context. These are: 1) word of mouth and social status; and 2) price. This paper offers original contributions as this paper acknowledges the importance of a qualitative study in exploring the relationship between personality types and customers repurchase decision.
This study aims to explain influence between the elements of brand equity (Brand Awareness and Brand Loyalty) on Purchasing Decisions. The population in this study were consumers of PT. Semen Tonasa in Pangkep Regency. While the number of samples is as many as 63 respondents who were selected based on purposive sampling technique for two months of research at the Labakkang Jaya Shop. The data collection method used was the distribution of questionnaires that had been tested for validity and reliability. Multiple regression is used to analyize the data. From the regression analysis, the equation Y = 4.695 + 0.425X1 + 0.458X2 is obtained. The results of this study indicate that Brand Awareness and Brand Loyalty simultaneously have a positive and significant effect on the purchase decision (Y) of Semen Tonasa. The variable of the brand equity element that has the dominant effect on the purchasing decision of Semen Tonasa is Brand Loyalty with a regression coefficient value of 0.458.
As one of the prominent brands in the global automotive market, Toyota needs to provide satisfaction to stakeholders to maintain its reputation. The purpose of this article is to explain how Toyota ensures these satisfactions by implementing Corporate Social Performance (CSP). Toyota aims to grow into a company that will be good corporate citizenship that is trusted by all their stakeholders and support the society affluent over all the business activities. This is important as the result of the CSP is shaping consumer's perception toward brand in terms of brand personality and playing a central role in sustaining Toyota's long-term objectives. This paper employs research methods by systematically reviewing the relevant literature. Inclusion criteria will be that (a) sources contain the key terms of "Toyota" and/or "Corporate Social Performance", (b) sources are published in English, (c) sources are more recent than 2009. This paper will review the social performance of the Toyota Motor Corporation as corporate citizenship and the impacts of all stakeholders both on negative and positive aspects. This paper will also discuss the current, past and future actions of Toyota social performance. It is discovered that Toyota is dedicated to showing the world that a sustainable society is a greater good for all stakeholders. This will help to create a greater reputation for Toyota and fulfil the needs of stakeholders. By these social performances, investors and top talents will be attracted to work with Toyota.
This study aims to determine the effect of compensation on the performance of KFC Pettarani employees either partially or simultaneously. The number of respondents in this study were 44 KFC Pettarani employees. The sampling technique uses saturated sampling technique. The collection of data used is a questionnaire, documentation, and observation. The analytical method in this study used multiple linear regression analysis which previously carried out validity tests, reliability tests, classic assumption tests (normality test, multicollinearity test, heteroscedasticity test), coefficient of determination test, t test, and f test.The results showed that partially financial compensation has a positive and significant effect on employee performance with a sig value of 0.005 (<0.05). While non-financial compensation partially has no positive and significant effect on employee performance with a sig value of 0.295 (> 0.05). As for simultaneously, financial compensation and non-financial compensation have a positive and significant effect on employee performance with a sig value of 0.000.
Limbah plastik dapat ditransformasikan menjadi produk komersil. Hal ini dapat diciptakan dengan cara mengolah limbah tersebut menjadi berbagai kerajinan. Ketimbang menjadi masalah bagi lingkungan, limbah di Dusun Lengkese berpotensi untuk dioleh dan dijadikan sebagai kerajinan bagi warga Dusun Lengkese, hingga pada akhirnya diharapkan untuk dapat menghasilkan tambahan pendapatan bagi masyarakat itu sendiri. Daur ulang limbah rumah tangga yang diolah dapat mengatasi dan mengurangi pengangguran atau menciptakan lapangan kerja bagi masyarakat sekitar. Adapun tujuan dari kegiatan pelatihan ini adalah untuk memberikan penyuluhan dan pelatihan kepada pemerintah kota Dusun Lengkese tentang cara menangani limbah plastik untuk berbagai kerajinan. Pada pelaksanaan kegiatan ini, penduduk yang berdomisili di Dusun Lengkese Kabupaten Gowa dibagi menjadi kelompok pengrajin kemudian dilatih keterampilan membuat berbagai produk kerajinan dari sampah plastik. Juga, sebagian penduduk juga dispesialisasikan ke dalam kelompok yang bertugas untuk memasarkan produk dari kelompok pengrajin. Selain kegiatan dalam bentuk pelatihan memproduksi bahan kerajinan, kelompok-kelompok ini juga menerima materi pelatihan tentang pengelolaan kelompok usaha bersama. Kelompok dapat berkolaborasi atau mencari pengganti dari lembaga lain seperti koperasi atau bank untuk menjamin kelangsungan usaha. Produk-produk yang dibuat oleh kelompok masyarakat tersebut diharapkan akan digunakan langsung oleh kelompok pemuda Dusun Lengkese dan dapat dikomersialkan kepada masyarakat di desa Lengkese. Pada akhirnya, dalam jangka panjang, produk tersebut diharapkan akan dapat dipasarkan di luar Dusun Lengkese.
Penelitian ini dilakukan untuk mengetahui apakah reward dan komitmen organisasi mempengaruhi disiplin kerja karyawan. Sampel yang digunakan dalam penelitian ini berjumlah 68 karyawan di PT. PLN (Persero) UP3 Makassar Utara. Kemudian Teknik pengumpulan data yang dilakukan dalam penelitian ini menggunakan metode observasi, wawancara dan angket. Teknik analisis data yang digunakan adalah regresi linear berganda dengan menggunakan Statistical Product and Servise Solution (SPSS) V.25. Hasil penelitian ini menunjukkan bahwa secara parsial variabel reward (X1) dan komitmen organisasi (X2) memiliki pengaruh positif dan signifikan terhadap disiplin kerja dan variabel reward (X1)memiliki pengaruh positif dan signifikan yang lebih besar dibandingkan dengan komitmen organisasi (X2). Secara simultan kedua variabel bebas reward (X1) dan komitmen organisasi (X2) berpengaruh positif dan signifikan terhadap variabel terikat yakni disiplin kerja(Y).
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