The growing technological advancement and marketing strategies are creating great competition between companies. Marketers constantly focus on developing attractive marketing strategies to promote their products and services to increase their customer base. SMS marketing lies in one of these strategies of marketers to reach each individual in order to make them their loyal consumers by offering their required products or services. As there are different kinds of consumers with different needs, consumption styles and preferences. And every country has its own culture, lifestyle, and consumer perceptions. This study covers the importance of SMS advertising and to know the responses of Pakistani youth and adults towards SMS advertising. Messages sent by advertisers to inform about their product, new innovation or launch are not accepted everywhere by some people. The aim of this study is to determine the acceptance and rejection attitudes of youth and adults towards SMS advertising and how SMS advertising influences consumers to purchase the product.
CPEC is one of the most important topics for research in social science today due to its dominance and prominence in regional studies. There is a heap of research inventory in this area of interest. Although most of the prior studies highlighted opportunities, threats and obstacles associated with CPEC, none of these indicated the potential threats that CPEC imposes on India. Therefore, this study has major importance in the literature as it is associated with the issues which the corridor might create for India. Although there are no prior studies in this regard, there is some evidence regarding the impact of CPEC on India, as no study is complete without addressing negative consequences of CPEC for India. Therefore, researchers bring all these stances together in order to formulate proper framework to address potential threats of CPEC for India. This is highlighted majorly through the support of public opinion and also through associating possible negative impacts of CPEC (on India) with secondary data. The study uses quantitative approach therefore for analysis of public opinion SMART PLS-SEM has been incorporated and results highlighted that youth believes that CPEC is able to produce several threats to India. Although the legal chasm of Gilgit & Biltistan might diminish the extent of these threats.
This study is based on applied research and investigates the effect of some vital retail marketing variables such as store environment, product display & promotional activities on consumers impulsive buying behaviour. Within this relationship, the moderating role of income is also tested. Although previously there are several studies associated with the topic, the subject matter has remained a persistent topic of interest to marketers and firms alike. To gather the data, a survey technique was employed, and the data was collected through secondary authentic sources from consumers visiting selected prominent retail shops from the study area. Thus, the ever-evolving consumers’ demand and the nature of the subject it is legitimate to consider the study as one of the pervasive in nature as the study is potent in the increase of knowledge in the area of business as well as in academia. Moreover, as with all secondary data studies, this study is also supplemented with some limitations as the data collected from developing countries like Pakistan is not coherent with the other economies although the value of the paper has not been overshadowed and this can be used for applicative reasoning. Similarly, the sample size for the study is 200 respondents and AMOS, SEM, CFA, SPSS & SMART PLS softwares are used for data analysis. The major reason for the application of the software is the theory-building approach associated with the study. Relatedly, the paper is supported by descriptive as well as inferential analysis in order to make the findings of the study potent and reliable. The use of the software indicated that there is a relationship between the store environment, product display & promotional activity. Similarly, income plays a strong moderating role in the relationship under study.
Big-Data is one of the most useful technologies available nowadays to understand behaviorsand patterns. However, in addition to its societal benefits technology might also be used bypractitioners in industrial settings. The Retail industry is also treated as the one which might receive major benefits from the use of Big-Data and therefore this study is purposively associated with implications of Big-Data for the retail sector. The Study uses store layout as the dependent variable as it has the most influence on purchase as the real purpose of Big-Data is to analyze behavior and patterns, therefore, the selection of variable is legitimate. However, the technology is not well-known in emerging markets like Pakistan therefore study is linked with quota sampling and uses SMART-PLS to analyze results. Results indicated that Big-Data was perceived as the potent tool for operations of the organized retail sector of Karachi.
Big-Data is the recent trend in data sciences prevailing all over the globe. The tool aids significantly in optimization of knowledge and has predominant use in optimization of knowledge and productivity. However, there is lack of understanding of concept and its application in Pakistan as indicated by Gallup Pakistan (2018) and stream of data is going to be doubled in two years’ time Tankard (2012). Therefore, there is a definite need of research which optimizes understanding associated with technology and its application from the context of Pakistan. Hence considering the application of big-data in retail sector this study aims to explore the impact of sentiment analysis through relating impact of big-data with effective assortment s of online stores. Although data has been collected from IT experts associated with online retail sector via quota sampling and SMART-PLS has been incorporated for the purpose of analysis. Results of the study highlights that big-data is perceived as the major tool for the betterment of assortment in online retail stores although data scientist and their applicability might diminish the impact of the use of big-data.
The chapter is written purposively in order to highlight the development of social innovation as the idea of discipline and work process. The chapter highlights not only the academic evolution of social innovation but also highlights the role of universities in the development of social innovation in developing sides of the world. Therefore, the chapter is much different from the other chapters that are written to highlight the birth, introduction, and growth of social innovation and the social innovation process. In fact, the purpose of this chapter is not only to emphasize the introduction of social innovation as the term and idea, but the chapter also defined factors that assist in the growth of social innovation in the developing world.
In recent years, business organizations have been compelled to compete in the competitive environment and to advance innovativeness, provide improved product and service quality and respond effectively to dynamic demands and preferences. Studies on corporate entrepreneurship are now common in Pakistan. Although most of the studies tend to explore the link between corporate entrepreneurship & a firm’s growth, however, there is also a need to check the relationship of corporate entrepreneurship with other elements of growth. Therefore, this study tries to explore the effect of innovation as a part of corporate entrepreneurship on customer’s satisfaction with the reference of middle-level management of public sector banks. Data was collected through a structured questionnaire which was analyzed through SMART-PLS. The results indicate that there is a definite relationship between corporate entrepreneurship and customer satisfaction, whereas the support of top management is also a potent variable in the context of public sector banks. This study, therefore, will be beneficial for increasing understanding and theory building criteria. The empirical findings of the study also reflected that innovation is a significant predictor of customer satisfaction and moderation of top management support is significant to foster customer satisfaction. The study offers managerial implications and future research recommendations on the basis of the findings.
Office ergonomics is treated as one of the two most important factors along with work environment. Although there are several studies on both factors but most of the studies are found to be focusing on elements from both factors simultaneously. Therefore, there is a requirement of research work which might focus on these two elements separately. Hence this is the study which is intensively focusing on impact of office design elements on employee performance with reference to NADRA, Karachi. The reason behind selection of NADRA as the point of reference for data collection is the study of as study of Jaffri (2015), indicated the severe lacking office design elements in NADRA, Pakistan. Although prior study was not done on extensively upon managerial level employees, neither it has detailed inventory of variables. Therefore, legitimate to declare the current study is one of the pervasive one and use of SMART PLS is also making the study unique in comparison to any other done in this domain. Results of the study are significantly different from the study conducted in 2015 and thus it is legitimate to induce post-positivism as the philosophical stance with this study.
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