The growing technological advancement and marketing strategies are creating great competition between companies. Marketers constantly focus on developing attractive marketing strategies to promote their products and services to increase their customer base. SMS marketing lies in one of these strategies of marketers to reach each individual in order to make them their loyal consumers by offering their required products or services. As there are different kinds of consumers with different needs, consumption styles and preferences. And every country has its own culture, lifestyle, and consumer perceptions. This study covers the importance of SMS advertising and to know the responses of Pakistani youth and adults towards SMS advertising. Messages sent by advertisers to inform about their product, new innovation or launch are not accepted everywhere by some people. The aim of this study is to determine the acceptance and rejection attitudes of youth and adults towards SMS advertising and how SMS advertising influences consumers to purchase the product.

CPEC is one of the most important topics for research in social science today due to its dominance and prominence in regional studies. There is a heap of research inventory in this area of interest. Although most of the prior studies highlighted opportunities, threats and obstacles associated with CPEC, none of these indicated the potential threats that CPEC imposes on India. Therefore, this study has major importance in the literature as it is associated with the issues which the corridor might create for India. Although there are no prior studies in this regard, there is some evidence regarding the impact of CPEC on India, as no study is complete without addressing negative consequences of CPEC for India. Therefore, researchers bring all these stances together in order to formulate proper framework to address potential threats of CPEC for India. This is highlighted majorly through the support of public opinion and also through associating possible negative impacts of CPEC (on India) with secondary data. The study uses quantitative approach therefore for analysis of public opinion SMART PLS-SEM has been incorporated and results highlighted that youth believes that CPEC is able to produce several threats to India. Although the legal chasm of Gilgit & Biltistan might diminish the extent of these threats.

Big-Data is one of the most useful technologies available nowadays to understand behaviorsand patterns. However, in addition to its societal benefits technology might also be used bypractitioners in industrial settings. The Retail industry is also treated as the one which might receive major benefits from the use of Big-Data and therefore this study is purposively associated with implications of Big-Data for the retail sector. The Study uses store layout as the dependent variable as it has the most influence on purchase as the real purpose of Big-Data is to analyze behavior and patterns, therefore, the selection of variable is legitimate. However, the technology is not well-known in emerging markets like Pakistan therefore study is linked with quota sampling and uses SMART-PLS to analyze results. Results indicated that Big-Data was perceived as the potent tool for operations of the organized retail sector of Karachi.

This study is based on applied research and investigates the effect of some vital retail marketing variables such as store environment, product display & promotional activities on consumers impulsive buying behaviour. Within this relationship, the moderating role of income is also tested. Although previously there are several studies associated with the topic, the subject matter has remained a persistent topic of interest to marketers and firms alike. To gather the data, a survey technique was employed, and the data was collected through secondary authentic sources from consumers visiting selected prominent retail shops from the study area. Thus, the ever-evolving consumers’ demand and the nature of the subject it is legitimate to consider the study as one of the pervasive in nature as the study is potent in the increase of knowledge in the area of business as well as in academia. Moreover, as with all secondary data studies, this study is also supplemented with some limitations as the data collected from developing countries like Pakistan is not coherent with the other economies although the value of the paper has not been overshadowed and this can be used for applicative reasoning. Similarly, the sample size for the study is 200 respondents and AMOS, SEM, CFA, SPSS & SMART PLS softwares are used for data analysis. The major reason for the application of the software is the theory-building approach associated with the study. Relatedly,  the paper is supported by descriptive as well as inferential analysis in order to make the findings of the study potent and reliable. The use of the software indicated that there is a relationship between the store environment, product display & promotional activity. Similarly, income plays a strong moderating role in the relationship under study.