The current study content analyzes the 345 most viewed U.S. television shows within 12 separate television seasons spanning the years 1987 to 2009. Using multilevel modeling, the results from this comprehensive content analysis then are used to predict national‐level racial/ethnic perceptions (between the years 1988 and 2008) with data from the American National Election Studies (ANES). Content analysis results reveal severe underrepresentation of Latinos, Asian Americans, and Native Americans, and a tendency to depict ethnic minorities stereotypically (e.g., overrepresentation of hyper‐sexualized Latino characters). Multilevel‐modeling analysis indicates that both the quantity and quality of ethnic media representations contributes to Whites’ racial attitudes.
This study examines the relationship between various forms of media use and political participation. The major argument is that in today’s high-choice media environment, individuals and groups with the highest level of political interest are more likely to develop richer political information repertoires that involve exploiting both digital and traditional ways of searching for political information. Individuals and groups with richer political information repertories can be expected to have higher levels of political knowledge, efficacy, and participation. This article argues further that a clear connection exists between peoples’ informational and participatory repertoires and tests these propositions using a large, heterogeneous sample of the Israeli public during the 2013 election campaign. The analysis supports the claims of this study, with a few intriguing exceptions.
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