Women politicians are more engaging: male versus female politicians’ ability to generate users’ engagement on social media during an election campaign

Yarchi, Moran; Samuel-Azran, Tal

doi:10.1080/1369118x.2018.1439985

Cited by 48 publications

(62 citation statements)

References 44 publications

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“…The depiction of males as more active on social media with regard to exotic species-related content (78.5%) compared to females (21.5%) in the data implied a contrast in audience influence. Females on social media have a greater reach toward their public audience with greater levels of likes and share popularity compared to males, as found in a study based on Israeli social media users [8]. There was nevertheless no association found between gender and number of likes or number of comments in our study.…”

Section: Discussionsupporting

confidence: 64%

Endangered Exotic Pets on Social Media in the Middle East: Presence and Impact

Spee

Hazel

Grande

et al. 2019

Animals

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The popularization of exotic pets on celebrity social media in the Middle East has led to questionable impacts on exotic pet demand and threats to species conservation. The objective of this study was to identify exotic animal species featured on Middle Eastern celebrity social media account posts, the public perception of those posts, and their potential impacts on exotic pet demand and conservation (for global-scale extrapolation). Public social media accounts of highly influential persons from oil-rich Middle Eastern regions were manually investigated to evaluate subject demographics, species features, and post information (likes, comments) between January 2017 and August 2018. Twenty-five subjects possessed active social media accounts, from which 418 social media posts were extracted based on their inclusion of a privately owned exotic animal. SPSS Version 25 was used for frequency and descriptive analyses of these posts, in addition to comment analyses to evaluate quantitative (emojis) and qualitative (text) audience perceptions from a total of 10 social media posts of CITES Appendix I- or II-listed species. A greater frequency of positive than negative comments was observed (n = 8017), demonstrating the higher likelihood of social media promotion rather than negation of the exotic pet trade. Public education on wildlife conservation and exotic animal trade risks is imperative for successful conservation and welfare protection.

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Section: Discussionsupporting

confidence: 64%

Endangered Exotic Pets on Social Media in the Middle East: Presence and Impact

Spee

Hazel

Grande

et al. 2019

Animals

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“…Also focusing on Twitter, Just and Crigler (2014) found that female candidates displayed emotions of hope and enthusiasm in their messages, whereas men conveyed disgust and anger. Yarchi and Samuel-Azran (2018) report that female politicians are more likely to use Facebook to attack their opponents or to talk about gender issues and men are more likely to talk about security, economy and welfare.…”

Section: Gender Differences In Political Communicationmentioning

confidence: 99%

Male and female politicians on Twitter: A machine learning approach

Beltrán

Gallego

Huidobro

et al. 2020

European J Political Res

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How does the language of male and female politicians differ when they communicate directly with the public on social media? Do citizens address them differently? We apply Lasso logistic regression models to identify the linguistic features that most differentiate the language used by or addressed to male and female Spanish politicians. Male politicians use more words related to politics, sports, ideology and infrastructure, while female politicians talk about gender and social affairs. The choice of emojis varies greatly across genders. In a novel analysis of tweets written by citizens, we find evidence of gender‐specific insults, and note that mentions of physical appearance and infantilising words are disproportionately found in text addressed to female politicians. The results suggest that politicians conform to gender stereotypes online and reveal ways in which citizens treat politicians differently depending on their gender.

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“…Politicians who have adopted Facebook cite the desire to appear modern, to bypass media gatekeepers and to interact with voters as motivations to join the platform (Keller and Kleinen von-Konigslow, 2018; Magin et al, 2017; Skovsgaard and Van Dalen, 2013; Sorensen, 2016). As Facebook usage increases among the general population of most contemporary democracies, it has also become an important social media platform in the political sphere (Bossetta, 2018; Magin et al, 2017; Yarchi and Samuel-Azran, 2018), though individual politicians’ adoption rates vary markedly within and across countries. For example, just 26% of Swiss politicians were on Facebook in 2015 (Keller and Kleinen von-Konigslow, 2018), whereas 97% of Danish politicians were using Facebook in 2014, likely impacted by resourcing levels and the extent of parties’ cross-sectional appeal (Quinlan et al, 2018).…”

mentioning

confidence: 99%

“…A negative discussion culture may also inhibit interactivity (Magin et al, 2017). As with activity levels, politicians’ Facebook interactivity or engagement varies by individual, party, country and context, with some support for the notion that female politicians and those from smaller parties interact more (Sorensen, 2016; Yarchi and Samuel-Azran, 2018). Sorensen found most politicians engaged in some form of dialogue with followers in 2014, possibly reflecting the highly engaged electorate and the non-campaign context of his study, or because of ‘a general evolution in the use of Facebook’ (p. 680).…”

mentioning

confidence: 99%

Facebooking a different campaign beat: party leaders, the press and public engagement

Ross

Fountaine²,

Comrie

2020

Media, Culture & Society

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Social media are increasingly entrenched in politicians’ campaigning. Yet even as they become more ubiquitous, evidence suggests widely used platforms normalize rather than equalize the existing power dynamics of the political landscape. Our study of New Zealand’s 2017 general election uses a mixed-method approach including analysis of five Party Leaders’ (PLs) public Facebook wall posts, campaign coverage in four newspapers and interviews with Party workers and MPs. Our findings show PLs seldom interact with citizens and mostly use posts to promote campaign information. Citizens are more likely to ‘like’ a PL’s post than share or comment and there are important divergences between Party and media agendas. These findings demonstrate not only the importance of social media for Parties’ attempts to control messaging and disrupt journalistic interference, but also highlight that neither Parties nor citizens seem much invested in dialogue. However, understanding which posts excite citizen engagement may help all Parties more effectively promote participatory democracy globally.

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Women politicians are more engaging: male versus female politicians’ ability to generate users’ engagement on social media during an election campaign

Cited by 48 publications

References 44 publications

Endangered Exotic Pets on Social Media in the Middle East: Presence and Impact

Endangered Exotic Pets on Social Media in the Middle East: Presence and Impact

Male and female politicians on Twitter: A machine learning approach

Facebooking a different campaign beat: party leaders, the press and public engagement

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